
To go alongside the insert, CBS will also screen the pilot of ‘Accidentally on Purpose’ at college campuses. An online microsite will be launched featuring teasers for the show and red-carpet interviews from a Los Angeles premiere party.
With more than 15,000 stores in 35 countries generating more than 100 billion Euros in sales, the French supermarket chain Carrefour is undeniably one of the world’s most prominent retailers and purveyors of, to put it simply, good stuff at decent prices.
Its identity design, the icon and typography have remained consistent since 1966 — only nine years after Carrefour’s launch — when the C-in-a-diamond icon made its appearance next to a typewriter-style wordmark. This September 4th, along with a new campaign titled “Positive is Back,” Carrefour has introduced a new wordmark and a slightly modified icon.
Old (yellow) and new (blue) icon comparison overlay, 3 second interval.
Old (above) and new typography.
The resulting shapes from the C eating away at the diamond is instantly recognizable so with such a high-stake operation around the world it makes no sense to introduce something revolutionary.
The new wordmark is friendlier and quirkier, and has a nice flair to it that most serif typefaces lack, so it feels like a good birdge between the blocky slab serif of old and some corporate serif. .
Sample applications.
Gradient combinations, more at Carrefour’s Facebook page.
The biggest change, more than the icon or the typography, is the introduction of a range of gradients for the icon. In application — which, unfortunately, we only have one small image — the concept seems like it could work and gives Carrefour a slightly trendy and upbeat look.
Association of party pros (APP)
September 6, 2009 07:23PMT |
Dulfil Prima Foods Plc has announced the commencement of a N60m ‘Instant Millionaire' promotion for its Indomie brand of products beginning on Friday.
The Managing Director of the company, Mr. Deepak Singhal, said, ‘the objective of this promotion is to reward our loyal customers and 60 people will be rewarded with N60million in 60 days.
It is an in carton promo, where consumers who buy a carton of Indomie will find a scratch card there in. Scratch it and what you find in it is what you win.
Go to the nearest redemption centre to redeem your prize or call our consumer care centre.'
He also added that each carton has one scratch card only, adding that promotional cartons could be differentiated from regular cartons with the instant Millionaire promotion designed on it.
Pints can pop up in the funniest of places, usually your hand on a Friday night, more often than not with a pool cue resting in the other. But with its latest piece of ambient advertising Guinness had cut out the middle man – that is, you – and put the pint onto the pool cue.
Guinness has built a deserved reputation over the past decade or so for creating big-budget memorable ads, but with this latest stunt it has taken its advertising in the opposite direction. This campaign is more in-keeping with the Guinness hats seen out on the streets on St. Patrick’s day, albeit a more subtle, sophisticated vision.
Designed by Chicago-based communications agency, Tank, the Guinness pool cue has the tip of a traditional cue replaced with a miniature version of the iconic black and white pint: the black becoming part of the neck, the white, the hair tip. The stylish photography of a low-key pool game, reinforces Guinness’ core brand identity and targets its predominantly male demographic.
The campaign, only just launched, is already gaining significant exposure online.
What drives people to tweet?
According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends.
In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research.
Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status.
Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes.
The average Twitter user interacted primarily with friends and family.
Next-most-popular were celebrities, bloggers, TV shows, co-workers, brands and journalists.
More women interacted with friends, family and celebrities than men, but men were more likely to follow bloggers.
Older users trailed younger ones in interaction with every Twitter user type except journalists and brands.
Who can Twitter users blame for their addiction? One-half of tweeters said a friend or family member introduced them to the site and 33% were hooked by a co-worker.
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SAS teamed up with Facebook to create an application that centred around spontaneity. The result was the SAS Globe of Fortune. Visitors to www.sasglobeoffortune.com are greeted with a globe application that links to their Facebook profile. Players get to choose their preferred Scandinavian departure airport and then spin the “globe of fortune”. This then randomly selects a destination, ranging from Europe to Dubai and Bangkok. They then get to randomly select one of their Facebook friends from a carousel to go on the trip with.
Players get 10 spins in total to find the best combination, be it going with their ex-boyfriend to Kiev or with a new best friend to Chicago. Having found the right destination they must submit a reason why they should get that trip for free. Players have to be at least 18 and have at least 25 Facebook friends. The competition runs until the end of August and 100 people will win a Globe of Fortune trip for two.
To select players for its game, the chewing gum manufacturer left white plastic chairs dotted about in iconic London landmarks such as Oxford Circus. Those inquisitive enough to investigate found an invite to bring themselves, and their chairs, to Westfield shopping centre. Once there, the fun began. Beyonce tunes were played over the speaker system, and bemused shoppers looked on from the galleries above as chairs gradually ‘disappeared’ and players found themselves out of the game. Eventually, only one chair remained and the lucky winner received a VIP box at the O2 concert for her and 14 friends.
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