History Blocks| Africa

Agency: Africa

Client: Unesco

Country: Brazil

One of UNESCO’s tasks is to protect the cultural heritage of all people around the world. Sadly, that is not always possible. Because of wars and armed conflicts, hundreds of monuments are being destroyed. Whether as collateral damage or as direct targets of cultural cleansing, they are being reduced to rubble – and so is our heritage. 

These historic places are now in danger of being left out of history. Some might never be reconstructed, and we may never be able to set foot in them again. With this in mind, we set out to keep the legacies of these endangered and destroyed heritage sites alive by rebuilding them in Minecraft.

It's Between You| WhatsApp

Agency: AlmapBBDO

Client: Facebook

Country: Brazil


This film had a great responsibility as the first WhatsApp film in the world. Facebook and AlmapBBDO decided to tell a real story focused on Brazilian carnival, showing a relationship between carnival rivals and a great fire that changes this relationship through the app. 

To bring more reality to the story, they filmed in real samba communities in Rio, with real fire and with actors who are actually residents of these communities.

JFK Moonshot| JFK Presidential Library and Museum

 

To celebrate the 50th anniversary of the Apollo 11 Mission, the JFK Presidential Library and Museum wanted to introduce today’s generation to President Kennedy’s bold vision for the space programme and this pivotal moment in history. 

JFK Moonshot was a fully synchronised augmented reality recreation of Apollo 11 where every moment, manoeuvre, and milestone unfolded in real time, second-by-second, precisely 50 years later.


Agency: Digitas Boston / Digitas
Client: JFK Presidential Library and Museum
Country: United States

MacBook Pro 16-inch|Apple

Agency: Apple

Client: Apple

Country: United States

The new 16-inch MacBook Pro was going to be the most powerful notebook Apple had ever made. But it knew there would be skepticism about its capabilities from top-tier professionals, who had been disappointed in the past. So Apple wanted to make sure these pros understood that this machine had all the capabilities they needed. 

To do this, it created a site designed around the stories and processes of four world-class pros. Rich reveals, zooms, and cinematic visuals seamlessly executed through WebGL ensured a smooth experience – no matter the platform or device.

The 9'58 Biography|PUMA Brazil

Agency: BETC São Paulo

Client: PUMA Brazil

Country: Brazil


In 2009, Usain Bolt broke the 100m world record and made history. But behind this incredible mark, there is a lot of sweat, training and effort. In 2019, ten years later, PUMA Brazil wanted to tell this story, showing an angle that few people know, creating a tribute as outstanding as the world's fastest man. 

BETC São Paulo created a biography that shows all the training and effort behind that mark. But Bolt's biography could not be an ordinary book. It had to be as fast as him. So, the biography is also a flipbook, showing an animation that lasts 9.58s, and recreating the iconic race.