17.10.20

JFK Moonshot| JFK Presidential Library and Museum

 

To celebrate the 50th anniversary of the Apollo 11 Mission, the JFK Presidential Library and Museum wanted to introduce today’s generation to President Kennedy’s bold vision for the space programme and this pivotal moment in history. 


JFK Moonshot was a fully synchronised augmented reality recreation of Apollo 11 where every moment, manoeuvre, and milestone unfolded in real time, second-by-second, precisely 50 years later.


Agency: Digitas Boston / Digitas
Client: JFK Presidential Library and Museum
Country: United States






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