NASA | #GlobalSelfie

In 2014, NASA found a way to get people excited about collaborating on a creative project it called the Global Selfie. By gathering photos that people posted of their environment, NASA created a mosaic of the entire world. The result is pretty incredible.

http://www.nasa.gov/content/goddard/2014-globalselfie-wrap-up/#.V9blJjtfSF5

Marc Jacobs| #CastMeMarc

Want to find fresh talent and build brand awareness at the same time? That's exactly what Marc Jacobs did when he sought out to find the face of his new contemporary label. For the chance to star in the fashion icon's next campaign, all you  had to do was share a photo of yourself on Twitter or Instagram with the hashtag #CastMeMarc.  Marc announced the winner of his online casting call from his personal Twitter page.

ALS Association| Ice Bucket Challenge

The Ice Bucket Challenge is now considered one of the legendary social media campaigns of all time after using a simple (but unpleasant and hilarious) challenge to raise over $115 million dollars for a disease that most people had never even heard of.

What helped propel the virality was the fact that people were publicly challenging their friends and family on social media, which made them more likely to get involved than someone asking for a retweet. 

http://www.alsa.org

Kraft Foods A.1. |For Almost Everything. Almost.

Kraft Foods has decided to re-brand A.1. by removing "steak" from their name and encouraging people to use the sauce on almost everything.

The posted this screenshot of their Facebook fan page changing their relationship with steak to "it's complicated."

Consumers can be resistant to a re-branding if your product has been solidified in their mind as one thing, but using humor and social media is a great way to build awareness and get people excited.

Marvel| Ant-Man Mini Billboards

To build hype for their upcoming movie, the marketing team behind Ant-Man placed tiny billboards in Australian cities.

Naturally, people reacted in the only way you would expect in 2015 when seeing something out of the ordinary, they posted pictures of it on social media. This is a genius way to get people talking about your brand, without asking them to.