A great way to get people excited about your brand is to offer them the chance to experience something unique. With #treehousetuesday, Airbnb features photos of actual listings in their service that allow you to spend the night in a real-life tree house. Judging from the engagement on this photo, I'd say it's working well for them.
12.9.16
Offbeat Bride| Altar Your Thinking
Offbeat Bride is a wedding website that brings high-quality content curation to social media -- pinning their own content and other useful content for their followers to explore.
Their Pinterest account is a must-follow for brides-to-be, providing ideas for engagement photos, wedding venues, dresses, and much more, along with some of the most creative wedding ideas you've ever seen.
While more of an every practice than a campaign, their sharing attracts a great deal of fan attention and interaction.
Samsung| Celebrity Selfie
Who could forget the star-studded selfie from the 2014 Oscars that received 1 million retweets in 45 minutes? While this isn't technically a campaign, it was a great accidental social marketing by Samsung.
Diesel| Road to Tokyo #forsuccessfulliving
To celebrate 30 years in Japan, this week, Diesel created a shoppable video that was shown ahead of its FW16 runway show in Tokyo.
The cinematic short, titled “Road to Tokyo,” follows several Diesel models around the capital as they prepare for their catwalk appearance.
In the film, icons appear over the models. Once clicked, these display the different items they are wearing. Users then have the option to save them to a personal “look book” or follow a link to buy on the Diesel store right there and then.
Part of its #forsuccessfulliving campaign, the video is unusual in that it aired ahead of the catwalk — meaning users had an earlier peek into the collection to “see-now-buy-now” before the press and attendees. This is a trend that’s featured heavily in New York Fashion Week.