This might be difficult for most companies to pull off unless you have a large enough budget to make room for these special effects. As part of Pepsi's #livefornow campaign, they created this incredible bus shelter in London that's designed to get funny reaction from people. This is one you really have to watch.
12.9.16
Pepsi | #LiveForNow
This might be difficult for most companies to pull off unless you have a large enough budget to make room for these special effects. As part of Pepsi's #livefornow campaign, they created this incredible bus shelter in London that's designed to get funny reaction from people. This is one you really have to watch.
Doritos | #crashthesuperbowl
Doritos utilizes two great strategies in this campaign: highlighting user-generated content and building off of the buzz from a huge event -- the Superbowl. This social media contest allows fans to submit their Doritios commercials and the winner gets their video on TV during the Superbowl, along with other cool prizes.
Kohls | #PeterSomForKohls
A lot of brands are undecided on how to leverage Google+, because it doesn't fit neatly into one category of social media. However, Kohls has found a way to leverage the popularity of influencers to promote their Peter Som line of clothing on Google+ -- while still keeping it fun for the fans.
CapitalOne | Personable Brand Voice
Banks and other financial institutions generally don't do a great job of connecting with people through social media. (Amex is the notable exception.) However, CaptialOne does a great job of consistently posting snappy and relatable content on their LinkedIn page. This is a reminder that "serious" businesses can get away with keeping it casual on social media.
Tiffany | Tiffany Blue by
Sugar Pop Wishes shows you can position your brand around nearly anything to increase brand awareness -- in their case it's around their signature blue. Instagram users posts tens of thousands of photos with the hashtag #tiffanyblue and many of the blue items have nothing to do with Tiffany.
A photo posted by Sugar Pop Wishes (@sugarpopwishes) on
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