National Geographic launched a Facebook contest where their fans had a chance to have their own photo featured on the cover of the magazine and win two tickets for a free vacation. All the fans had to do was upload their photos and caption it and they were automatically entered to win.
11.9.16
Samuel Adams| April Fools: Helium Beer
This is a perfect example of leveraging a holiday to create a viral piece of social content. The beer maker Sam Adams posted this video across their social media platforms, showing off their new helium beer as an April Fools prank. You have to watch the video to see why it was such a hit.
Honey Bunches of Oats | 50 Million Smiles and Counting
Honey Bunches of Oats ran a campaign with the tagline “50 Million Smiles and Counting,” during which they shared the testimonial videos, images, and quotes from fans they had "made smile" across the country in exchange for a chance to win an all-expenses paid trip. By sharing the user-submitted content across Facebook and Instagram, they were able to add 162,000 new fans (a 721% increase) and increase engagement and traffic to their pages.
Qdoba | Queso Bliss Showdown
Popular restaurant chain, Qdoba, created a campaign where their fans could vote for their favorite queso, deciding which one the company would keep and which one would have to go.
The best part about this social media campaign was that the Qdoba team updated the results in real-time, keeping everyone engaged, and building suspense around the showdown.
TD Ameritrade | #itaddsup
With this campaign, TD Ameritrade was able to capitalize on the 2014 Winter Olympics hype by comparing the accumulation of small investments over time to the practice and preparation that athletes go through to compete.
An entire staff created for the campaign stayed in Sochi to document the athletes' journeys with photos, videos, and other content. The campaign resulted in 78,000+ uses of the campaign hashtag #itaddsup, a 12% increase in overall social audience, and 97 million brand impressions.
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