With this campaign, TD Ameritrade was able to capitalize on the 2014 Winter Olympics hype by comparing the accumulation of small investments over time to the practice and preparation that athletes go through to compete.
An entire staff created for the campaign stayed in Sochi to document the athletes' journeys with photos, videos, and other content. The campaign resulted in 78,000+ uses of the campaign hashtag #itaddsup, a 12% increase in overall social audience, and 97 million brand impressions.
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