For creating this beautiful ad campaign for new underwear collection Forrest & Bob invited famous fashion photographer Henrik Adamsen and supermodel Sarah Grünewald. The following stunning nude photos are result of combination a sexy model, an amazing photographer and a simple range of lingerie. Popout Forrest & Bob Underwear from Henrik Adamsen on Vimeo.
Claussen Pickles' latest campaign features intrepid English supermarket explorer, Sir Edwin Horsham, who comically drives a dogsled around a New Jersey supermarket showing shoppers where to find the pickles in the refrigerated section of the store. The videos are accompanied by a new Facebook contest, asking fans to prove they can conquer the cold by capturing a snapshot of them next to the Claussen Pickles for a chance to win cool cold-weather gear or an all-expense paid trip to Iceland or Alaska. Agency: The Escape Pod, Chicago.
British insurance company Bupa is running “Bupa By You”, an integrated advertising campaign promoting the adaptable and affordable nature of its health insurance policies. The television commercial at the heart of the campaign focuses on real people in real situations taking part in unexpected activities. An older lady who at first appears to be ironing is in fact waxing a surf board. A young man is filmed lifting a child above his head, when at first he seemed to be lifting weights in the gym. ’Bupa By You’ is a natural evolution of the brand’s ’Helping You Find Healthy’ campaign launched earlier this year which demonstrated that healthy means different things to different people. The product meets this ambition by providing customers with the ability to personalise their insurance cover to best reflect their individual health needs, priorities and budget.
Credits
The direct response TV advert, direct marketing and digital advertising have all been created by OgilvyOne, London.
Channel Four's Derren Brown takes two ad execs for a short car ride. During that ride, Derren subliminally implants images/ideas that will be used for his ad campaign, then pitches the product and lets them unknowingly reproduce it. Read more on Subliminal Messages in Internet Marketing here
