How brands can create a successful Facebook page

How brands can create a successful Facebook page By Stephen Haines, Commercial Director at Facebook UK.

Facebook Pages are free public profiles for your brand that  provide you with an easy and powerful way to connect with your customers regularly.  Facebook Pages look and act like your personal Facebook profile page.

When you share information about your business, whether it be upcoming sales or new store openings, these stories go directly to your fans’ News Feed where they spend a lot of time – an average of 5.75 hours a month.

Your fans can comment and click “Like”, which sends their friends stories linking back to your Facebook Page and creating a viral effect on Facebook.

So, how do you create and update a successful Page on Facebook?  Here are four simple tips.
  1. Be open and authentic -People relate to genuine messages.  When posting, consider what your customers want to hear and listen to their feedback.  Make sure to include messages that aren’t purely commercial.

For example, if you are a luxury handbag brand, you can share articles about fashion or women’s causes.  Post content that sparks conversations and create a dialogue with your customers.  This can be significantly more valuable than broadcasting one-way marketing messages.

2. Be active and update often even quick updates can be interesting -Your Facebook fans are interested in your brand, so make sure to keep them informed about what you’re doing.  Post pictures of new merchandise or extended store hours.

Ask them for feedback on products or survey them to see what they love most about your business.  Or pose questions about your business or industry to start a conversation among your fans.
  3. Use Facebook Ads to drive more traffic to your Page -Facebook Ads help you target your exact audience precisely with an image and a few lines of text.  It’s one way to find people who might be interested in your businesses or service and point them back to your Facebook Page or website.

Facebook also offers “Facebook Ads for Pages” which allow users to fan your Facebook Page by clicking on “Become A Fan” right in the ad.  When a user does this, it automatically creates a story on the user's profile page generating free distribution for you. 
  4. Listen and Adapt -Learn from your customers and take their feedback into consideration; they can provide helpful insights about how to improve not just your Facebook Page, but your business.  Ask questions and adjust your strategy as you grow.  Just like your business, your Facebook Page should be dynamic, not static.

Top tips for successful advertising on Facebook

1. Target the right people.

Reach people who are already interested in your product or service by selecting the best keywords. Keywords are derived from user profiles and provide you with detailed information to be able to precisely target your audience.

During the selection process, Facebook may also suggest up to three new keywords for you based on those that are most common among the group of people you have targeted.

 Adding these keywords will help you increase the size of your ad’s potential audience while ensuring you are still reaching people with relevant interests. Also, let the user know what it is you want them to do in the ad copy. Be as clear and specific as possible.

2. Ask people to participate.

Take advantage of some of the unique features Facebook ads offer that encourage people to take action directly on your ad. Drive customer awareness to your Facebook page or Web site by highlighting a specific promotion or event right in the ad, or simply ask people to click on your ad.

Facebook ads allow people to engage with ads in the same way they interact with other content on the site without leaving the page they’re viewing. For example, potential customers can directly engage with your business by clicking on the “Become a Fan” link or the “RSVP to this Event” link.

In addition, this action automatically creates a story on the person’s profile page and possibly in their friends’ home page “Highlights”—generating free distribution for you.

3. Keep it fresh.

Keep an eye on your ad and most importantly keep it fresh. You can do this by using different images, trying different calls to action, and even changing up the text and the groups of people you are targeting.

One of the best things about Facebook ads is that you can see what ads are working the best and use that information to tweak and change your ads as you go.

 

Amino Noodles

Amino Chicken Soup With Noodles

Listerine | Snake Charmer "Bye, bye bad breath."

Humor in Indian commercials is usually presented with a serious background, until it reveals the ‘funny’ part at the end. This unexpected funny twist entertains the viewer as it succeeds to keep him clueless until the end. Watch this commercial from JWT India for Listerine, and you will understand this.

The commercial features the son of world famous mystic snake charmer and his destiny to follow his father’s legacy. So, he commences his business on the banks of river Ganga as a snake charmer. But there was something wrong as every snake rejects his charm and escape back to the wilderness. This happens every time, until a gypsy godmother solves the case. Watch and find out how.

CREDITS

Agency: JWT India

Executive Creative Directors: Senthil Kumar & Tista Sen

Art Director: Piyash Ghosh

Copywriter: Senthil Kumar

Production Company: Good Morning Films

Director: Shashanka Chaturvedi

Agency Producer: Suprotim Day

Producer: Vikram Kalra

Absolut| I’m Here

Spike Jonze has worked with Absolut Vodka to launch his latest short film, “I’m Here”, at the Sundance Film Festival. The 30 minute short film explores the relationship between two robots living in Los Angeles, played by Andrew Garfield and Sienna Guillory. “I’m here” was developed after ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted. In addition to the 30-minute film, there are also 30 and 60 second trailers, to be used online and as TV commercials globally.

“It was a pretty incredible opportunity,” says Jonze. “They (ABSOLUT) didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them”.

I’m Here will also screen at the Berlin Film Festival in February, followed by a global release in March on www.imheremovie.com, which currently hosts the teaser trailer. See more on the I’m Here blog.

“Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike Jonze we set a new standard for creative collaborations,” says Anna Malmhake, Vice President Global Marketing at The Absolut Company. “Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity.”

Credits

The collaboration with Spike Jonze was created by TBWA\Chiat\Day.

I’m Here was shot by director/writer Spike Jonze in association with MJZ with producer Vincent Landay, executive producers Mark Figliulo and Matt Bijarchi, director of photography Adam Kimmel..

Editors were Final Cut editors Eric Zumbrunnen and Stephen Berger, production designer Floyd Albee.

Casting was by Justin Baddeley and Kim Davis-Wagner. Costume designer was Casey Storm. Robots were designed by Sonny Gerasimowicz.

Visual effects were produced at Method Studios by VFX supervisor Ben Gibbs.

Sound was designed by Ren Klyce at Mit Out Sound. Original score was by Sam Spiegel (Squeak E. Clean). “There are many of us” is by Aska Matsumiya. Lost Trees Music was by Nick Zinner, guitarist with The Yeah Yeah Yeahs.

The creative collaboration between ABSOLUT VODKA and Spike Jonze will be accompanied by a charitable donation of $30,000 to 20/20, an American Film Institute (AFI) initiative, designed to enhance cultural exchange, understanding and collaboration through filmmakers and their films from the US and abroad. Spike and ABSOLUT are each donating $15,000.

World happiness map

This map was done by Adrian White at the University of Leicester (2009). It's a sobering snapshot of a largely unhappy world