Diesel| Be Stupid

Diesel, the international jeans brand, is launching “Be Stupid“, a campaign that encourages consumers to take risks and move beyond the smart and sensible track for life. Be Stupid, is banking on a rather unconventional philosophy. It hails stupidity as a truly brilliant philosophy to follow. “Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant.”- The campaign says. There are also a lot of interesting observations presented in the campaign like- Smart may have the brains…but stupid has the balls. 

The campaign, developed at Anomaly London, includes online, press and outdoor advertisements featuring “stupid” acts, a digital recruitment campaign for the Diesel music video/2010 catalogue, and viral activity outlining the company’s Stupid philosophy.

Though the campaign is based on stupid philosophy, it tries to urge people to take risks and move beyond the smart and sensible track for life.

At recruit.diesel.com Anomaly is looking for stupid acts to include in the up and coming Diesel Stupid Music Video. Starting a band, building a tree house or an art installation? Here’s the chance to be one of the 100 creative acts from around the world starring in the music video which will double as the 2010 Diesel catalogue.

The Be Stupid Diesel Manifesto, with music, Seven Nation Army, performed by White Stripes.

Click on the image below to play the video in YouTube (HD)

Diesel Stupid Philosophy

Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.

Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.

Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.

So, BE STUPID

Click on the image below to play the video in YouTube (HD)

More From the Campaign

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by: http://www.pianob.it/

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Wrangler RED| We're animals

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centred on the human being's most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. 

The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. 

The new campaign features two distinct phases, the first one to be shown at Berlin's Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,
Art Buyer: Marie Moulin

Peta| State of Union Undress

You can watch this sexy video uncensored here: http://www.peta.org/feat/stateoftheunion10/?c=psotum10


The third annual State of Union Undress today on PETA.org, exactly one week before President Obama's official address to the nation. In this arousing video, a sexy vegetarian PETA member performs a sultry striptease in front of an American flag while exposing the naked truth behind PETA's victories for animals in 2009.


Marissa Lewis, the striking activist featured in this video, says "While the deficit goes up, our fight for animals goes on … and when necessary, our shirts come off." Marissa proceeds to remove her blouse amid wild applause from some famous U.S. politicians. But that's not all! She also removes her stockings, skirt, and finally her underwear while she details some of PETA's achievements from the past year.

Adidas| Star Wars

http://www.adidas.com/originals/deathstar

Adidas Originals is kicking off 2010 by welcoming you to the neighborhood, the street where originality comes to life as artists, athletes, and celebs celebrate their style. Everyone’s invited to our street corner along with some special guests, who traveled from a galaxy far, far away to launch a year’s worth of celebrations.

Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts you’ve followed for a lifetime.

The most iconic moments and beloved figures from the Star Wars saga are translated to the streets, telling their creative story across a forceful collection of adidas Originals footwear and apparel.

Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force you’re on, believe the hype, this year is going to be massive.

Together adidas Originals and Star Wars “Celebrate Originality” at its very best and provide stylish products for everyone, from true collectors to more youthful lifestyle consumers in 2010.

Creative development: Sid Lee

Director: Nima Nourizadeh

Production house: Partizan London

Editing: Daniel Sherwin from Final Cut at Jimmy Lee

Special effects: The Mills London

Sound design: Mathieu Lafontaine

Mix: Boogie studio

Production: Jimmy Lee

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