Qdoba | Queso Bliss Showdown

Popular restaurant chain, Qdoba, created a campaign where their fans could vote for their favorite queso, deciding which one the company would keep and which one would have to go.

The best part about this social media campaign was that the Qdoba team updated the results in real-time, keeping everyone engaged, and building suspense around the showdown. 

TD Ameritrade | #itaddsup

With this campaign, TD Ameritrade was able to capitalize on the 2014 Winter Olympics hype by comparing the accumulation of small investments over time to the practice and preparation that athletes go through to compete.

An entire staff created for the campaign stayed in Sochi to document the athletes' journeys with photos, videos, and other content. The campaign resulted in 78,000+ uses of the campaign hashtag #itaddsup, a 12% increase in overall social audience, and 97 million brand impressions.

Biltwell | Fan Helmet Art

Biltwell sells motorcycling accessories and does a great job of keeping their fans engaged and passionate about their brand using their Facebook fan page. 

One way they do this is by sharing fan-shared helmet art on their timeline. Fans get their 15 minutes of fame and Biltwell gets to show off the awesome things people do with their products and "delight" their fans in the process.

GE | #6SecondScienceFair

GE launched a campaign hosting a #6SecondScienceFair on Vine and Tumblr where they re-vined posts from people using this tag to encourage interest in science, increase engagement, and build GE's reputation as an innovator. 

The particular Vine below highlights what happens when you combine milk, food coloring, and dish soap. It has been liked 130,000 times and re-vined 105,000 times.