True colors: Colors by gender [infographic]

True colors: Colors by gender [infographic]

Finally, The True Value Of A Facebook Fan

In days of yore, people were consumed by questions about the existence of God, or the nature of the universe, or the fate of mankind. Today, however, we face a problem that is apparently even more vexing: What the heck is the value of a Facebook fan?

Based on the alarming amount of literature on the topic, this seems to be very nettlesome to today's highly sensitive marketing professionals.

I've been studying the methods of our industry's new oracles -- the data analysts -- and trying to apply their methods and their logic to the problem.

And, good news. I think I've got the answer!

Here's what I've done. I've used real-world numbers, based on a real-world case history and come up with what I believe is an unassailable value for a Facebook fan.

I have tried to keep this mainstream by using one of the most famous brands in the world, and a very famous Facebook initiative to derive my value.

The formula I've used is a simple one highly favored by our data wizards. I've taken the total change in dollar sales since the Facebook program in question began, and I've divided it by the total number of Facebook fans that were acquired. That should give us a dollar value for each Facebook fan.

The case history I'm going to use is the Pepsi Refresh Project. According to Pepsi's marketing director  "the success has been overwhelming" so no one can accuse me of skewing the data.

The Pepsi Facebook page has acquired about 3.5 million fans as a result of the Refresh project. In the most recent year, during which the Refresh Project was ongoing, Pepsi sales dropped by about 350 million dollars.

Doing the math, we find that each Pepsi Facebook fan was worth about 100 dollars.
Via 

Street Art

We are Apple (Leading the Way.)

Low Fat copycat

THE ORIGINAL? 
Fibra Life Low Fat Thin Shake – 2005
Headline : Slim Faster
Agency : AG407 (Brazil)

LESS ORIGINAL
Trim Low Fat Milk – 2008
Tagline : Fat-Breaker
Agency : Leo Burnett Jeddah (Saudi Arabia

Making Mona Lisa copycat-sad

The copycat(er)
Big Mac - Mona Lisa - McDonald's Belgique









The 2nd copycat(er)
Neviot - Mona Lisa

The Original

Brunch Mona Lisa

music-master.com campaign

This week, music download website www.music-master.com. unveils the launch for new website


The campaign idea I am my music. I am music masterencourages consumers to explore their individual musical tastes. The focus of the campaign is on a series of ambient portraits of real people made up from QR codes. Within each of these portraits, live codes link to free downloads of the subject’s top twenty tracks. The user is encouraged to snap the codes with his smartphone and download the free tracks to his computer. The three executions appear in malls around the UAE.


The campaign is also supported in press, on radio and online.

“The idea behind this campaign is beautifully simple. People are defined by the music they listen to. We all have our own unique soundtracks to our histories, and in the case of the ambient posters, consumers are able to explore and download other people’s personal soundtracks for free. What appears to be purely functional technology comes to life to tell a story.

 A fresh and intelligent approach for this campaign is produced. It’s something that 16-27 year-olds can really get involved with. Given that the technological know-how and ability to understand this visual language is unique to this target, it has something of the feel of an exclusive club. Beyond the ambient and print, the online banners and radio bring the Music Master message to life in a direct way and tell an engaging story.




CAMPAIGN CREDITS:Project: Reveal phase announcing launch of www.music-master.com
Client: Music Master
Brief: To drive traffic to www.music-master.com and create buzz and talkability around the site.
Creative Agency: DDB Dubai
Senior Art Director: Diya Ajit
Senior Copywriter: Camilla McLean
Group Account Director: Edward Harris
Digital support: Navin Ashokan, Najeeb Puthuveettil, Naeem Hussain
Retouchers (Ambient/Press): Firstbase London
Photography (Ambient/Press): Paul Emous
Photography (Online): Natasha Carella
Sound Design (Radio): Reiner Erlings, Gayathri Krishnan

Marks & Spencer|Boobed

Marks and Spencer celebrated its 125th anniversary in 2009 with “Quality Worth Every Penny”, a marketing campaign showing how they have provided ‘quality worth every penny’ since 1884 and highlighting how their commitment to sustainability is undiminished despite the global recession. ‘Quality worth every penny’, applied to both fashion and food, asserted the retailer’s commitment to bringing the best quality to its customers and tied in with its origins as a penny bazaar, highlighted with special in-store ranges.

The most well known of the print/billboard advertisements, featured in Campaign’s Outdoor Hall of Fame sitethis month, was the work featuring Islington model Natalie Suliman, wearing a green silky D cup bra (with matching panties in print ads). As well as forming a campaign to promote the new range of quality silk underwear for M&S, the photograph was chosen by M&S for the ad apologising to the nation for charging £2 on bras above a DD cup. Online orders of the green underwear set featured in the ad soared by 163 per cent. The newspaper and billboard campaign helped to triple Marks and Spencer’s underwear sales over the following year.

Credits

The Worth Every Penny campaign was developed at RKCR/Y&R (Rainey Kelly Campbell Roalfe/Young & Rubicam), London, by creative team Paul Angus, Ted Heath, Mark Roalfe, art director Stuart Elkins, copywriter Graeme Cook, typographer Lee Aldridge and photographers Uli Weber and Patrice de Villers.

Mirror Eggs|by Joe La Pompe

THE ORIGINAL? Office of National Drug Control Policy – 2006 Source : YouTube Agency : Unknown (USA)	LESS ORIGINAL Lebanese Ministry of Interior against Drugs– 2011 Source : YouTube Author : Neshan Der Haroutounian (Lebanon)

What a nice catch|by Joe La Pomp

THE ORIGINAL
Colgate Dental Floss – 2006
Headline : “Absolutely flawless”
Source : Cannes Archive Online
Agency : Young & Rubicam Sao Paulo (Brazil)

LESS ORIGINAL
Doctor Kares Dental Clinic – 2010
Headline : “Hard to catch, easy to floss"
Source : Adsoftheworld 
Agency : Ogilvy & Mather New Delhi (India)

Food Landscapes

Carl Warner initially established himself as a successful still life photographer, and then began to branch out into other areas of photography in the advertising world, shooting people and landscapes for a wide variety of products and brands.


The “Foodscapes” are created in Carl’s London studio where they are built on top of a large purpose built triangular table top. The scenes are photographed in layers from foreground to background and sky as the process is very time consuming and so the food quickly wilts under the lights. Each element is then put together in post production to achieve the final image.
These images can take up to two or three days to build and photograph and then a couple of days retouching and fine tuning the images to blend all the elements together. Carl spends a lot of time planning each image before shooting in order to choose the best ingredients to replicate larger scale shapes and forms within nature, so he spends a lot of time staring at vegetables in supermarkets which makes him seem a little odd! However, he is careful to point out that finding the right shaped broccoli to use as a tree is an all important task.