Honda| Live every litre

Honda has cleverly inspired their consumers by making their stories the centre of Live Every Litre, but have elevated the content to another level by involving professional film-making talent.
Honda has framed the CR-Z hybrid vehicle with themes representing the joy of driving and "values you can share". To sell the sporty CR-Z, Honda is aiming to help drivers "Live Every Litre".

This approach differs from the usual fuel economy messages. Instead of being preached at to drive more responsibly and baffle drivers with renewable technology innovations, Honda's message asks drivers to trust them with looking after the science of fuel efficiency, so owners can get on with the important business of enjoying the CR-Z driving experience. In February 2010, a CR-Z vehicle was fitted with cameras, and drivers were recruited through various social networking platforms. Successful applicants were selected to drive the car around a part of Europe, followed by a film crew headed by director Claudio von Planta. Individuals had to audition for a chance to drive the car by stating where they would go and what they would do with the vehicle - such as take a loved one to Paris to propose, trace an ancestor, or take their band to play a special gig.
The "Live Every Litre" website allowed users to download widgets that would enable them to promote their application to friends, family, colleagues and wider communities. Applicants were selected by the project director, based on the most highly rated auditions and the most popular applicants in the Live Every Litre community.
Once applicants had been selected, the route, which covered a sizeable part of Europe, was planned and the cameras began to roll.
The resulting movie received a pan-European premier in a simultaneous mixture of real events and online broadcast. The final film focussed on the stories of five of the final cast and followed burlesque artist "Agent Lynch" as she brings Paris to a stand-still with the world's first guerrilla burlesque routine in the streets of the capital; fun-loving trio "The Schoolboys" who attempted the first recorded crossing of Lake Garda by bouncy castle and interrupt an international sailing regatta at the same time; "Bowman" a war veteran who has an emotional return to the site where he landed during D-Day in 1944 and heavy metal enthusiast Thomas, who drove from Madrid to Lisbon to realise his dream of meeting his all-time favourite group, Metallica. These stories are punctuated throughout with the tale of Sebastian, as he attempted "100 things to do before you die" in tribute to his friend who died in a tragic accident. Sebastian had already married a stranger in Vegas and broken a Guinness World Record and his appearance in the film is no less exciting as he gets his first tattoo in Amsterdam, gate crashes a red carpet premiere and sky-dives naked!

More than 1000 applications were received from 28 countries including Spain, Germany, Switzerland, UK and Romania. Filming took place over 38 days, starting in the Netherlands, heading down through Germany, Switzerland, Italy, France, Spain, Portugal and finishing at the infamous Nürburgring racing circuit in Germany.








BRAND: Honda
BRAND OWNER: Honda
CATEGORY:Automotive
REGION: Europe
DATE: February 2010 - ongoing
AGENCY: Grey
MEDIA CHANNEL: Branded Content,Cinema

Hedkandi salon|Love what you see.

All this for a beauty shop? Yes and Ilike both the insight that drive the creative process and the art direction of simple execution.

Woman and men feel good when look good and I appreciate the call for flattering individual entity and exterior 

.

CREDITS

Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Photographer: Gerard Yunker
Stylist: Leah Van Loon
Digital Retouching: Sheldon McLean
Published: July 2010

Awesome customization for MacBook

http://www.stickwithmebaby.com/

Brand story

As consumers, we are passionate about the brands we choose because those brands help us to define ourselves, to make a statement without having to speak. The brands themselves tell a story of our values and often allow us to convey things that are often better left unsaid. Many of these brands rely on authenticity to lend legitimacy to their experience. This story of heritage and origin becomes a key component of brand value as the brand matures and evolves.

However, the actions brands take today influence our perception of the past and manage future expectations. What you do today affects how people perceive what you did yesterday.


Coke
When Coke found that it was losing ground to its arch-rival Pepsi, Coke chose to reformulate and relaunch with a “new and improved” product which turned into, what many have called, the single greatest/worse move in branding history.
The company bent to the will of an outspoken public, bringing back “Classic Coke”. Coke’s new“classic” position was so successful that many believe this was the plan all along. To which Donald R. Keough, then President of Coca-Cola, said: “Some critics will say Coca-Cola has made a marketing mistake. Some cynics say that we planned the whole thing. The truth is, we’re not that dumb, and we’re not that smart.”
The Coke bottle is a world-renowned brand signal. It’s iconic shape and feel are a mental bridge to America’s past. A time when… (you fill in the blank). Today, Coke has further reinforced its rich history with a modern, plastic interpretation of its classic glass bottle. This has helped Coke to establish a position that defines the category, making others look inauthentic.


Oreo
With over 491 billion Oreo cookies sold since they were first introduced in 1912, Oreos are the best-selling cookies of the 20th century. In 1999 they drove their number one competitor Hydrox, out of the market. This wasn’t a question of big vs. small. While Oreos are produced by Nabisco (now a division of Kraft Foods), Hydrox was owned by Sunshine Biscuits (later acquired by Keebler, now owned by Kelloggs).
Families across America “know” that Oreo is the original sandwich cookie and Hydrox was the knock-off. Yet Oreo debuted on store shelves in 1912, four years after Hydrox was introduced (1908).
Regardless of the fact that Hydrox was the better tasting (by blind taste tests), Better engineered (stood up better in milk) or the original creme-filled chocolate sandwich cookie, Hydrox is perceived to be the knockoff. Why? The company failed to leverage their brand’s heritage and tell the story of what makes Hydrox different, better and original. So, just as Kleenex, Xerox and iPod have all entered the public lexicon, Oreo is now synonymous with creme-filled chocolate sandwich cookies.

“History is the version of past events that people have decided to agree upon.”—Napoleon Bonaparte

Heritage isn’t the only path to brand authenticity. Where or how your brand is produced is also a signal of “genuine”. Above are two tales of brands that captured people’s memories with stories of heritage. One true. One false. Both authentic. Brands that tell authentic stories connect with consumers’ values and sense of self. Those that don’t, end up just another Hydrox.
Know of a brand that created authenticity or one that’s failed to leverage it? Share your thoughts.

Karnataka State Road Transport Corporation [KSRTC]|Breath easy.

Bangalore in the last few years has seen such rapid development that its roads have become clogged and the traffic situation is frustrating. Concern India, an NGO in association with The Karnataka State Road Transport Corporation [KSRTC] started an initiative "Breathe Easy" to encourage Bangaloreans to travel by bus to ease the situation.

1 bus means 40 less autos spewing toxic fumes.
Board a bus. Breath easy.



Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Febyn Roy, Ajesh N
Copywriters: Devaiah Bopanna, Kunj Shah
Illustrator: Nitin Rao Kumblekar

Why would an energy company want us to use less energy?

Talking Energy’s a great little interactive campaign, and nice to see that E.ON is helping to raise public awareness of what it calls the Energy Trilemma – i.e. how to balance security of supply, reduction of carbon emissions, and affordability.
The campaign’s all about encouraging consumers to use less energy, and E.ON hopes that by doing this it will help reduce household bills, engender loyalty and customer support, and ultimately drive long-term profit.

This Body of Death (Lichaam van de Dood): Is that a dead body over there?

To promote the book by Elizabeth George, a thriller called This Body of Death (In Dutch Lichaam van de Dood), we came up with this easy to retweet, easy to email and Facebook-friendly approach. We let the readers experience the first part of Elizabeth George's book 'live': the discovery of a dead body on a cemetery. It started out on Twitter and Facebook with messages like ' Is that a dead body over there? Check the live webcam!' And we let curiosity (and social media) do the rest...http://www.stokenewington-london.co.uk/index.html
Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Art Directors: Boris Peters, Jonathan van Loon
Copywriter: Wilbert Leering
Production: Area25
Online programming: Kitty van der Gijp
Published: July 2010

"Did the Old Spice campaign really work?"

Old Spice says it's ecstatic with the results, and most independent analysis appears to back them up. Until now, Old Spice agency Wieden + Kennedy has generally stayed out of the effectiveness debate. But now the shop has released a video case history of the campaign, shown below, explaining how it sought to reach women and men simultaneously. 


It's mostly a sizzle reel of the spots, their many imitations and the campaign's impact in pop culture. W+K marshals an array of data points to buttress the it's-a-success side. The agency's video doesn't provide source citations for the facts, so I guess we'll put them in the "assertions" bucket. With that caveat, here are some of the key stats highlighted by the agency:


• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.
• Half the conversations came from women.
• The YouTube/Twitter social media response campaign was "the fastest-growing and most popular interactive campaign in history."
• More people watched its videos in 24 hours than those who watched Obama's presidential victory speech. (Which most of us can agree is kinda sad.)
• Total video views reached 40 million in a week.
• Campaign impressions: 1.4 billion.
• Since the campaign launched, Old Spice Bodywash sales are up 27 percent; in the last three months up. 55 percent; and in the last month up 107 percent.

Celcom Broadband| Selling connectivity

Selling connectivity was seen as an easy task as i over and over again discussed with some creative heads... think again the shit advertised by STC, DU, Mobily is not creative. Wake up and please stop using ready made victor icons of social media.

Celcom Broadband connects users to the Internet wherever they are and whenever they want with ease. The use of paper projected from the dongle portrays an endless world of fun and limitless imagination, sending the message of the products ability to deliver the fastest speed, widest coverage and the most entertaining contents anytime, anywhere.

Content

Plug in. Watch away.

Coverage

Plug in. Far out.

Speed

Plug in. Blast off.

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Published: 2009

Prajwala|A prostitute only becomes one when you hire her.

You don't need a network ad agency to tell a straight forward messages. Small shops for some reason are doing better.

This ad campaign done for a NGO called Prajwala, which deals with human-trafficking/prostitution. They spread awareness and also provide care for rescued girls. We had kept the copy in a clean font and background, but the client wanted it to be more visually appealing. They were put up in railway stations/truck stops/taxi stops.

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Deepak P.
Copywriter: Shikha Gupta
Published: May 2010

Job benefits include STDs, cancer, trauma, humiliation, and multiple abortions. Please apply in person.
A prostitute only becomes one when you hire her.

Women candidates between the age of 6 to 57 can apply in person.

A prostitute only becomes one when you hire her.

Candidates willing to be abused, raped and locked up, may apply in person.

A prostitute only becomes one when you hire her. 

Why you should not pay me 15% media commission !?!?

[MBU] listen before its too late

• Media planning & buying rising cost. MBU are media incentive driven not brand objectives.
• MBU's  recommend expenditure in a medium that would best benefit them by ignoring emerging new media. Stands very true when you see the portion of innovative media or special operation in any media plan.
• To reduce costs on all fronts, cut the additional layer. Buy media directly and have the balls to commit to 12 months investment and get your AVR (4-8%).
• Use ATL and focus on initiating a dialogue with your users . Something MBU's don’t believe in, they think hammering MASS audience will get brands somewhere... it does not.
• Lack of ‘value add’ in planning.. get your own media audit and analysis software’s/ links.
• To me most important is return on investment on each $ spent and why I don’t get an army of journalists as my brand advocators as long I am paying their salaries with my ads.