Why you should not pay me 15% media commission !?!?

[MBU] listen before its too late

• Media planning & buying rising cost. MBU are media incentive driven not brand objectives.
• MBU's  recommend expenditure in a medium that would best benefit them by ignoring emerging new media. Stands very true when you see the portion of innovative media or special operation in any media plan.
• To reduce costs on all fronts, cut the additional layer. Buy media directly and have the balls to commit to 12 months investment and get your AVR (4-8%).
• Use ATL and focus on initiating a dialogue with your users . Something MBU's don’t believe in, they think hammering MASS audience will get brands somewhere... it does not.
• Lack of ‘value add’ in planning.. get your own media audit and analysis software’s/ links.
• To me most important is return on investment on each $ spent and why I don’t get an army of journalists as my brand advocators as long I am paying their salaries with my ads.