- Digital Nostalgia
A set of information graphics which examine the technological changes in our lifetimes and the influences they have had on our lives.
11.6.10
Digital Nostalgia
10.6.10
Sapporo | Legendary Biru
Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos & Gary Thomas (Crush)
Art Directors: Les Soos, David Glen & Yoho Hang Yue (Crush)
Copywriters: Glen Hunt & Dhaval Bhatt
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Direction: Mark Zibert, Sons & Daughters and Gary Thomas & Crush
Live Action Production Company: Sons & Daughters
Executive Producer: Dan Ford
Director of Photography: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil & Greg Dunlop
Junior VFX Artist: Andre Arevalo & Patrick Moore
Rotoscope: Gavinesh Patel & Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton & Mark Irish
CG Production Manager: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric & Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha
5.6.10
Fundación Altius “Message in a bottle”
An action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America.
Agency: Leo Burnett, Iberia.
Walmart Testing New "Virtual Mirror"
Walmart is now testing a new technology system called a 'virtual mirror' to aid in sales of cosmetics. The mirror uses a digital camera and screen to help the shopper test makeup. The hope is that this mirror will increase sales, reduce loss on having to throw away tester products. Ten Walmarts are currently testing the technology, with four mirrors in each store.
4.6.10
Harley-Davidson |2010 de l'Euro Festival
Challenge / Promote Harley-Davidson Touring models to a pan-European audience
Emphasise features that enhance comfort and operability
Solution / Equip a Harley with a 360-degree video camera and film a trip through France and Italy
Show off the handling and precision aspects of the bike through an epic ride
Relay content to social networks via banners, Facebook and Twitter
Results / Connected to the niche European motorcycle community
www.harley-davidson.fr/touringtestride
Emphasise features that enhance comfort and operability
Solution / Equip a Harley with a 360-degree video camera and film a trip through France and Italy
Show off the handling and precision aspects of the bike through an epic ride
Relay content to social networks via banners, Facebook and Twitter
Results / Connected to the niche European motorcycle community
www.harley-davidson.fr/touringtestride
Durex Baby
The Durex baby case was created by Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.
The footage was recorded with the Canon 5D MKII using a 24-105 mm. 4,0. and a 50 mm. 1,4. The baby was created by Raul Montenegro using Z-brush and cinema 4D. Post in After Effects and final edit in Final Cut Pro 2
For more info:
Website: vplusa.dk
Facebook: facebook.com/villadsammentorp
Durex Baby from Peter Ammentorp Lund on Vimeo.
3.6.10
Axe | Virtual Hair Action
Axe's new campaign to promote the new brand products. The three campaign commercials were made with audio 3D, which really makes a difference and gives viewers a perceptive and memorable listening experience.
Q: Does it work? to advertise without showing product???
A: You don’t always need to show the product you’re selling
Agency: TBWA Praha, Czech Republic
Agency: Publicis, Paris, France
Agency: Euro RSCG, Singapore
Agency: Publicis, Paris, France
Agency: Saatchi & Saatchi
Girls Look Hot Wet Guys Don’t
Unilever is promoting Lynx Dry antiperspirant in Australia with an integrated advertising campaign, including television commercials and an interactive site with the message, “Girls Look Hot Wet. Guys Don’t”. The campaign capitalises on two sets of emotions associated with seeing women in wet clothing and being rejected because of sweaty clothes. The Lynx Effect site provides men with the lure of slow motion footage of girls getting saturated, linked with their efforts to keep the guy dry.
Credits
The interactive campaign was developed at Soap Creative by creative director Brad Eldridge, copy writer Alex Bodman, developers Jim Boswell and Mark Fennell, producers Alice Le and Josh Hunt.1.6.10
Mercedes-Benz W212 - Sorry
"Senses danger and increases braking power. BAS PLUS."
Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer: Bernd T. Hoefflin
Production Company: Element E
Director: Alex Feil
Director of Photography/Lighting/Camera: Marc Achenbach
Editor: Timo Fritsche
Editing Company:firsteight
Music: Maximilian Olowinsky, Felix Müller & Florian Lakenmacher - "Supreme Music" Sound Design/Arrangement: Ben Meinhof (A.R.T Studios)
Postproduction: firsteight & Acht Frankfurt
Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer: Bernd T. Hoefflin
Production Company: Element E
Director: Alex Feil
Director of Photography/Lighting/Camera: Marc Achenbach
Editor: Timo Fritsche
Editing Company:firsteight
Music: Maximilian Olowinsky, Felix Müller & Florian Lakenmacher - "Supreme Music" Sound Design/Arrangement: Ben Meinhof (A.R.T Studios)
Postproduction: firsteight & Acht Frankfurt
The 1000 most-visited sites on the web
Google's Doubleckick Adplanner has published its April top 1,000 most visited sites on the net. Essential reading for anyone needing to know their way around.
Here's the top 15 below, and click here for the full top 1,000.
Here's the top 15 below, and click here for the full top 1,000.
7 Skills for a Post-Pandemic Marketer
The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...
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Stretching 60 metres across and featuring blue halo lighting, sculptured front-lit lettering 2.5 metres tall and a variety of 2D cut-out cha...
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Creating online content is easy. However, creating actionable online content without using the right tools can be quite challenging. The g...