Challenge / Promote Harley-Davidson Touring models to a pan-European audience
Emphasise features that enhance comfort and operability
Solution / Equip a Harley with a 360-degree video camera and film a trip through France and Italy
Show off the handling and precision aspects of the bike through an epic ride
Relay content to social networks via banners, Facebook and Twitter
Results / Connected to the niche European motorcycle community
www.harley-davidson.fr/touringtestride
Emphasise features that enhance comfort and operability
Solution / Equip a Harley with a 360-degree video camera and film a trip through France and Italy
Show off the handling and precision aspects of the bike through an epic ride
Relay content to social networks via banners, Facebook and Twitter
Results / Connected to the niche European motorcycle community
www.harley-davidson.fr/touringtestride
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