The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.
Advertising Agency: BBH, London, UK
Creative Director:Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson
Twitter integration and apps were king in 2009 and are here to stay. Either you integrate or you perish
Tumblr is successful and growing in the shadow of Twitter, when Twitter finally loses steam will Tumblr be the new darling?
Market consolidation in social media leaving only a few major players on the scene: Twitter, Facebook and who else?
Social news (Digg, Reddit) and bookmarking (Delicious) will become obsolete. Already the first wave of social media that is social news and bookmarking lose against Twitter.
Social browsing (StumbleUpon etc.) is already dead. There were more than a dozen of social browsing services in 2008. Most of them are dead or on hiatus already. More to follow.
Business
We’ll witness a demise or hiatus of most startups without critical mass of users as the money runs out
We can expect a proliferation of premium and freemium business models as venture capital stays scarce
Companies and brands will have to develop a social media strategy in 2010 to stay afloat
With business accounts and data access selling like hotcakes and additional revenue sources Twitter will become profitable in 2010 already
Mobile
We’ll see a smartphone systems death match as the market isn’t big enough for all the often incompatible systems we have right now.
Apple will be losing market share. The iPhone still looks like years ago. They don’t even have a netbook yet. They can’t rely on cult tactics forever.
Phones and calls for free thanks Google: Google prepares the real Google Phone combining Google Voice and Gizmo5 VoIP to offer free calls.
Marketing
We’ll see less bullshit and more substance in the online marketing field. As the Web matures more and more people become too savvy to get fooled.
Advertising replaced on the Web by “ad content” that is non promotional content about the brand, company or products: Less banners more reports.
Search
Real time search will go prime time for everyone, not just the search geeks and early adopters
Google and Bing will keep on copying each other in order to capitalize on the search advertising market
Advanced personalization will lead to your own personal search results for most people rendering ranking checks useless
SEO
SEO is becoming ubiquitous, everybody does it (BBC etc.) and in 2010 those who don’t will fail to compete
More SEO experts will return underground again inspite of ubiquitous SEO due to wide spread prejudice of the ignorant against the trade
Like it or not but we’ll see more jQuery pop ups due to their high conversion rate.
Web Design & Development
Mobile apps will continue to boom and optimized web pages for mobile use will become common place finally
HTML5 and CSS3 will allow web designers to offer extra features possible backed by graceful degradationin oder to support for older browsers
YouTube censorship spawns an open source and DIY video embedding counter movement. We already witness it but in 2010 you’ll look like a noob using YouTube on your site
Blogging
Blogs get even more authoritative and accepted, becoming the “old media” of the Web
Quick and clean miniblogging (Tumblr, Posterous etc.) establish a lively sphere between Twitter-like microblogging and blogging.
Video content finally gets the importance we expected for years now with growing band width etc.
Software
There will be more cloud computing and web based software or rather webware around and people will use it more often
Most notably Google Docs will convince more users of the Microsoft Office desktop edition to switch
At the same time Google Chrome OS will be competing successfully with Windows at least on netbooks
Fuck You Aids! It means exactly it: to fuck the HIV. Rather, to anticipate his transmission. Because if at the moment of supporting sexual relations we use ALWAYS condom, we will kill to the AIDS and to other sexually transmitted diseases. The AIDS is BAD it respects no age, sex, nor religion or social class. It is aggressive, virulent and bad-mannered. Such a complex problematics, full of edges that to interpret and factors of diverse nature that to neutralize deserves a simple, direct and forceful response. Because of it, we are going to treat to the AIDS like it deserves, giving him a good dose of his own medicine.
SOLUTION: Contrastrategy: instead of realizing the unique and weak graphical piece… we extend the pre-established diffusion, adding channels or means of diffusion and applying the message in a real sweep 360º.
For it, we design a universally strong concept that includes an integral campaign and of length crossed of prevención/concienciación governed under the unique phrase that says our worse desire to the disease: that Fuck You AIDS! This way and only this way: hating it and wishing the worst thing him, we will be conscious of using condoms whenever we support sexual relations of risk and will create again the habit of use that so much and damage it will cause him to the disease.
Tittle : Fuck You Aids!
Target: Young extended public of varied buying power
Advertising Agency :acHe, Barcelona, Spain
Creative Director: Diego Otero Rodríguez
From time to time there are disasters, theft and various other unforeseen events. Television shows such images of happy feeding us images of people who need help, they were wronged by fate or nature. But few of is not insured Chubb Nord-Alarm Security Systems, which specializes in selling alarm systems has carried out a very simple, but extremely unusual guerrilla marketing campaign. Well, the mailboxes in the door got some unusual gift. Black balloon..
H1N1 flu (also known as "swine flu") is a new influenza virus causing illness in people.
This virus is spreading from person-to-person worldwide.
The epidemic has been sweeping the globe and has everyone taking more pre-cautions than usual.
Boston Public Health Commission.
Swine Flu in the stateside city remains a serious concern for health authorities with the first H1N1 influenza death only recently reported.
The path taken by health officials couldn’t be further than that taken in the UK. Rather than roping in authoritative voices straight from the Royal Shakespeare Company, they have turned to an entertainer of another ilk.
Let is introduce you to Ethan ‘Smizzy’ McCoy featuring Boston Bones. The rapper stars in a music video that fronts the PSA campaign for the Boston Public Health Commission.
Opening credits for the work appear in a tongue-in-cheek network music channel format, informing viewers that the track ‘Talkin' 'bout the flu’ comes from the album, BPHC Greatest Hits.
Smizzy then goes on to list the unpleasant effects of the disease before telling us how considerate he’s being to his ladeee.
“I’ll sneeze in my sleeve for you. I’ll take four days off work to recoup,” he tells us. “If these symptoms are true, then I might have the flu.”
The video has aired in local cinemas and on youth friendly Comcast stations BET, MTV, FX, and NICK.
To reach ‘at risk’ young people further the authorities are also tapping in to the social media channels of YouTube, Twitter and Facebook.
Admittedly the song is not going to win a Grammy and the video will hardly be in the MTV VMA’s.
But the approach seems to have paid off, with positive response postings on Facebook… from the very people they were trying to reach. Job done, we’d say.
See the ‘Talkin' 'bout the flu’ video by playing it below.
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Retailer ad| SHARP Air purifier| “Makes your house safer”
Creative Director : Mazen Dbouk [Kuwait 2009]
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Telenet| Replace the handshake with the airshake |
Telecommunications giant Telenet proposes that we replace the handshake with the airshake. From their microsite: “…we desperately need a new way of greeting each other, since greeting is the cornerstone of our social and political life. It’s a sign of mutual respect, friendship and equality. As of today we propose to replace the firm handshake by an airshake, that’s a handshake without touching one another.” So concerned are they, they even created a short video demonstration with Jarabe Tapatio—aka the Mexican Hat Dance—as the soundtrack. Jump for the video, via ad agency: Duval Guillaume in Brussels.
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H1N1 Flu prevention: Fire the Flu, 1
Fire the Flu viral video
Martin Williams did this as an internal message about the flu but then they decided lots of people could benefit from it, so they are making it available to anyone to use free of charge. Spread the word, not the flu.
Here it the site: http://Firetheflu.com
Art Director: David Richardson Copywriter: Karen McKinley Illustrator: Volt Studios
Sound Design/Mix: Babble-ON
Voice Talent: Mark Bradley
Aired: October 2009
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Swine influenza (also called Pig influenza, swine flu, hog flu and pig flu) is an infection by any one of several types of swine influenza virus. Swine influenza virus (SIV) orS-OIV (swine-origin influenza virus) is any strain of the influenza family of viruses that is endemic in pigs. As of 2009, the known SIV strains include influenza C and the subtypes of influenza A known as H1N1, H1N2, H3N1, H3N2, and H2N3.
Swine influenza virus is common throughout pig populations worldwide. Transmission of the virus from pigs to humans is not common and does not always lead to human influenza, often resulting only in the production of antibodies in the blood. If transmission does cause human influenza, it is called zoonotic swine flu. People with regular exposure to pigs are at increased risk of swine flu infection. The meat of an infected animal poses no risk of infection when properly cooked.
During the mid-20th century, identification of influenza subtypes became possible, allowing accurate diagnosis of transmission to humans. Since then, only 50 such transmissions have been confirmed. These strains of swine flu rarely pass from human to human. Symptoms of zoonotic swine flu in humans are similar to those of influenza and of influenza-like illness in general, namely chills, fever, sore throat, muscle pains, severe headache, coughing, weakness and general discomfort.
Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Released: June 2009
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Tulipán Condoms: Bra
Keep taking care.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Martin Mercado
Head of Art: Demian Veleda
Art Director: Ivan Zimmermann
Copywriter: Benjamin Tornquist
Photographer: Juan Mathe / Argentinafoto
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Vick: Boogers
Shoulda used Vicks. NyQuil is #1 pharmacist recommended. Available at your local supercenter.
Advertising Agency: Saatchi & Saatchi X, Springdale, USA
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O'Dell
Designer: Justin V. Leland
Released: December 2008
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Suffering consequences| Brazil
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Levi's Kids: Pigs
Advertising Agency: BBH Asia Pacific
Executive Regional Creative Director: Steve Elrick
Creative Director: Todd Waldron
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Illustrator: Tye Sok Kuan
Visualisers: Ken Lee, Heng Loong Loh
Account Management: Frances Great, Lesley-Anne John
Production: Asmanic Yang, D'or Tey
Published: March 2009
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Greenpeace: Forest denudation
New type viruses appear continuously because the nature is revenged on humans for forest denudation.
Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang
Published: January 2009
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Beware of the H1N1 flu social campaign
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Movistar: Face mask
This was done at Buenos Aires for the cell-phone company "Movistar" during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009
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STAY SAFE< STAY HEALTHY
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prevention saves the economy
" Prevention Saves our economy
Influenza spreads between humans through coughing or sneezing and people touching something with the virus on it and then touching their own nose or mouth. Recommendations to prevent spread of the virus among humans include using standard infection control against influenza. This includes frequent washing of hands with soap and water or with alcohol-based hand sanitizers, especially after being out in public. Social distancing from other people who might be infected reduce the possibility of being infected. Help reducing the number of people infected, help your country’s economy."
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Grupo Imagen: Mask
We do not need to kiss each other to feel our support / breath. (in spanish the Word “aliento” means breath and also support)
Advertising Agency: Labase Mèxico Creative Directors: Andrés Cedillo, Candy Crudele Art Directors: Luis Amador, Joss Díaz, Erika Malagón Copywriters: Armando Plascencia, Denise Arvizu, Victor Acuña Other additional credits: Vilma Barreras, Jorge Morales, Sergio Larios, Fredy Rivas. Released: May 2009
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Swine Flu Logos
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Handi-C hand sanitizer: Protect your hands from H1N1
Advertising Agency: Far East DDB, Bangkok, Thailand Creative Director: Gongpan Uphathumprungpong Art Director: Suksiri Intarawongchote, Pas Kiranuchitpong Copywriter: Gongpan Uphathumprungpong, Pitipong Pattarawallakul Photographer: Anuchai Secharunputong Retoucher: Remix Studio
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High risk? Get Vaccinated!
Minister Narace Calls On High Risk Groups To Be Vaccinated
Who are the Priority High Risk Groups for H1N1 Vaccination
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