2010| Web trends list

Sections:

1. social media
2. business
3. mobile
4. marketing
5. search
6. SEO
7. web design & development
8. software

Social Media

• Twitter integration and apps were king in 2009 and are here to stay. Either you integrate or you perish
• Tumblr is successful and growing in the shadow of Twitter, when Twitter finally loses steam will Tumblr be the new darling?
• Market consolidation in social media leaving only a few major players on the scene: Twitter, Facebook and who else?
• Social news (Digg, Reddit) and bookmarking (Delicious) will become obsolete. Already the first wave of social media that is social news and bookmarking lose against Twitter.
• Social browsing (StumbleUpon etc.) is already dead. There were more than a dozen of social browsing services in 2008. Most of them are dead or on hiatus already. More to follow.

Business

• We’ll witness a demise or hiatus of most startups without critical mass of users as the money runs out
• We can expect a proliferation of premium and freemium business models as venture capital stays scarce
• Companies and brands will have to develop a social media strategy in 2010 to stay afloat
• With business accounts and data access selling like hotcakes and additional revenue sources Twitter will become profitable in 2010 already

Mobile

• We’ll see a smartphone systems death match as the market isn’t big enough for all the often incompatible systems we have right now.
• Apple will be losing market share. The iPhone still looks like years ago. They don’t even have a netbook yet. They can’t rely on cult tactics forever.
• Phones and calls for free thanks Google: Google prepares the real Google Phone combining Google Voice and Gizmo5 VoIP to offer free calls.

Marketing

• We’ll see less bullshit and more substance in the online marketing field. As the Web matures more and more people become too savvy to get fooled.
• Advertising replaced on the Web by “ad content” that is non promotional content about the brand, company or products: Less banners more reports.

Search

• Real time search will go prime time for everyone, not just the search geeks and early adopters
• Google and Bing will keep on copying each other in order to capitalize on the search advertising market
• Advanced personalization will lead to your own personal search results for most people rendering ranking checks useless

SEO

• SEO is becoming ubiquitous, everybody does it (BBC etc.) and in 2010 those who don’t will fail to compete
• More SEO experts will return underground again inspite of ubiquitous SEO due to wide spread prejudice of the ignorant against the trade
• Like it or not but we’ll see more jQuery pop ups due to their high conversion rate. 

Web Design & Development

• Mobile apps will continue to boom and optimized web pages for mobile use will become common place finally
• HTML5 and CSS3 will allow web designers to offer extra features possible backed by graceful degradationin oder to support for older browsers
• YouTube censorship spawns an open source and DIY video embedding counter movement. We already witness it but in 2010 you’ll look like a noob using YouTube on your site

Blogging

• Blogs get even more authoritative and accepted, becoming the “old media” of the Web
• Quick and clean miniblogging (Tumblr, Posterous etc.) establish a lively sphere between Twitter-like microblogging and blogging.
• Video content finally gets the importance we expected for years now with growing band width etc.

Software

• There will be more cloud computing and web based software or rather webware around and people will use it more often
• Most notably Google Docs will convince more users of the Microsoft Office desktop edition to switch
• At the same time Google Chrome OS will be competing successfully with Windows at least on netbooks

VIA