Creative Types| Adobe

Agency: Anyways Creative

Client: Adobe Create

Country: United Kingdom


Creative Types is a personality test created by Anyways Creative for Adobe Create. The test gives the world a tool to learn about their creative selves. It was brought to life by collaborating with some of the world's best creative talent, combining both digital and physical design into the test. 

Over three million people worldwide have taken the test, racking up 56 million page views with 425,000 hours spent on Creative Types. It was covered by industry press and design titles, including It's Nice That, Peta Pixel, Creative Bloq, Design Taxi, Digital Arts, PopPhoto, Digital Synopsis and The Dots.

Soffa Sans| IKEA UK

 

Agency: Proximity London

Client: IKEA UK

Country: United Kingdom

While on the lookout for ways to expose the hidden creativity in everything IKEA does, Proximity London found a group of people subverting the sofa planning tool for their own amusement; drawing spiral, labyrinthian and phallic sofas. In response they released the IKEA Soffa Sans font, built from 38 different sofa configurations using the planning tool. In 48hrs Soffia Sans generated 84.2m impressions and over 13,000 references on social. Organic traffic to the tool increased by 6,695% and the average time spent within the planning tool increased by 1,023%.

Grave of Thrones| Foxtel

 

Agency: DDB Sydney

Client: Foxtel

Country: Australia

Game of Thrones is one of the deadliest shows of all time, with over 100,000 characters having lost their lives since it began. These deaths have had a huge impact on fans, who genuinely mourn the characters they’ve grown to love over the years. So, to promote the final ever season, Foxtel, an Australian cable network, built a final resting place for these characters. Grave of Thrones, a live experiential media event, was an enormous cemetery featuring the tombs of the show's most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.

AirPods Pro| Apple

Client: Apple

Country: United States

Design Agency: Apple Design Team



AirPods Pro provide the ability to switch between noise cancellation mode and transparency mode (in which environmental sounds are heard). The challenge was to tell this complex story in a beautiful, simple way that communicates how the technology works, but also how it feels. The website marries product art direction, lifestyle art direction, diagrammatic elements and typography in a graphic design system that is born out of product truth. Light and shadow are used as a metaphor for sound and silence (how it feels) while illustration telegraphs how the tech works.

Infamous Since 1864| Smirnoff

 

Agency: 72andSunny New York

Client Diageo/Smirnoff / Diageo

Country: United States


Every brand has secrets that they’d rather not reveal, but often this is part of what makes them unique. So, facing a crowded vodka market, Diageo did the most mischievous thing it could think of. It told the cold, hard truth. This global campaign shared the story of deception, revolution, exile, and resurrection, of deliciously mischievous characters and original concoctions. It helped reverse a decade-long decline in Smirnoff sales, leading to growth for the for the first time in 10 years

The Smoothest Burger| McDonald's France

Labelling the EggMcMuffin The Smoothest Burger was an opportunity to create a new advertising language – one that is more modern, more fresh, closer to the digital generation, and able to properly convey this idea of softness. To do so, TBWA\Paris drew inspiration from the internet trend that best fit the product qualities: satisfying animations. They produced fifteen 3D Egg McMuffin Satisfying videos, and created a website to host them, as well as using them for social media communication.

Agency: TBWA\Paris

Client: McDonald's France / McDonald

Country: France

Lacoste| Crocodile Inside

Agency: Iconoclast Paris / BETC Paris

Client: Lacoste

Country: France

In Crocodile Inside we feel the tension of a couple tearing each other apart, as the tough love they share is pushed to the edge of rupture. Symbolising the rift that’s created between the two lovers, their apartment cracks at every word too many. Ultimately, they realise they have gone too far and, in a pure moment of cinema, decide to come back to one another.

New Lives| Voiceless Women

On the dark web, closed prostitution forums flourish, and men share reviews of sexual encounters with trafficked women, with no legal repercussion. NEWLIVES wanted to be a mouthpiece for these women by using the reviews of their abusers. It went undercover on the dark web, and extracted hundreds of reviews and the names of authors, then had actors and real sex workers lip-sync them un-edited in a very explicit film that exposed both words and usernames of each reviewer for the world to see.

Agency: Uitch Iscratch/No Sleep

Client: Newlives / New Lives + 10 EU NGOs

Country: Denmark

Creativity, Uncaged| The Ad Museum Tokyo

 

Agency: Dentsu Tokyo

Client: The Ad Museum Tokyo

Country: Japan


Dentsu Inc’s brief was to produce promotional posters for the 2019 One Show Exhibition in Tokyo. To reflect the imaginative thinking of One Show award winners, they created a series of portraits of phantasmagorical birds, incorporating elements that evoke the skills that allow award-winners to soar above their peers and explore new creative dimensions. The exhibition was highly successful, with attendees spending more time on the premises than in past years. Dentsu Inc also received numerous inquiries and favourable comments about the posters, and were even urged to make them available for purchase.

IKEA | Silence the Critics

Agency: Mother London

Client: IKEA

Country: United Kingdom

IKEA entered the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life to perform a scathing diss track about a place that clearly isn't ready for festivities - before each one is silenced by the ultimate comeback: some smart IKEA solutions. The track was made by legendary Grime emcee, D Double E.

Hot & Spicy| KFC

KFC’s fried chicken and TV are a match made in heaven. So each of these executions is inspired by a TV show that features explosive action, with fried chicken seamlessly replacing the fireballs. Consumers could then binge on freshly delivered Hot & Spicy while also binging on the latest release of their favourite series.

Agency: Ogilvy & Mather Hong Kong / Ogilvy Hong Kong

Client: KFC Hong Kong, Jardine Restaurant Group

Country: Hong Kong