Brand Name Origins

Ever wondered about how famous brands got their names from?

Wants of men versus women.Infographics,

Via:

AXA "The crying House"

http://www.axa.be/pretrenovation/ 
What can you do when a house is so sad it starts weeping and even -- literally -- crying? The AXA renovation loan offers you the opportunity to give it a complete facelift and make it happy again.


Advertising Agency: Duval Guillaume Modem, Berchem, Belgium
Creative Director: Geoffrey Hantson
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
Account Manager: Annelien Orbie
Account Director: Karel Vinck
Production follow-up: Bart Verschueren
Production Company: Ingrid Deuss

Cartier| Odyssee de Cartier

To celebrate its 165th anniversary, jewelry brand Cartier unveiled this heavy, opulent short film starring the brand's emblem, the panther, who travels through Cartier's history, brushing against some of the world's most iconic locations and moments. He lands up at in Paris, where he meets supermodel Shalom Harlow at the Grand Palais, where Cartier was born. Agency was Marcel Publicis, director was Bruno Aveillan of QUAD, with postproduction from Digital District.


To live to Odyssee>>> http://www.odyssee.cartier.us/#/home

Full Credits

Agency:

Marcel

Client:

Cartier

Director:

Bruno Aveillan

DOP:

Patrick Duroux

Production Company:

QUAD Films

Post Prod:

Digital District

Director:

Mathieu Lauxerois

Director:

Nataly Aveillan

Flame Artist:

Jean-Cl�©ment Soret

Editor:

Coralie Rubio

Editor:

Fred Olszak

Assistant Editor:

Anthony Ornecq

Assistant Editor:

R�©mi Nonne

Producer:

Martin Coulais

Director/Producer:

Claudia Traeger

Sound:

Pierre Adenot

Design Dragon:

Stephane Levallois

Graphic Research:

François Peyranne

Date

Mar 05, 2012

The Story of Keep Calm and Carry On

Barter Books created a short film that tells the story behind the iconic ‘Keep Calm and Carry On’ poster. From it’s creation to it’s rediscovery to it’s meteoric rise to global icon.

Technology meets creativity | Invisible Mercedes-Benz

To promote the technology of fuel cell based hydrogen that has issued zero pollutant, the Mercedes-Benz has developed an "invisible car" lined by hundreds of LED's, where a camera on the other side showed the pictures and created the illusion of invisibility.

Happy National Day From Zain – Flashmob

Behind The Scenes

Apple and Samsung fights over an 8 years old girl

A war just brook between Apple and Samsung over an 8 years old girl ???


The cute face

Samsung Galaxy Tap Ad

Apple Iphone Ad

9,000 Logos of TV Channels Around the World

via{http://ustelevision.com/2011/05/26/9000-tv-channel-logos/}

Hörst

Lg2boutique’s mandate was to restyle the brand platform of Hörst, a designer and maker of high-end men’s clothing. Strategic research and the perceptual axes of the competitive field helped identify an important opportunity. Amongst large international players such as Hugo Boss, Versace, Strellson, Paul Smith and Ermenegildo Zegna, seduction proved to be the most ignored perceptual axis. This insight held great potential and offered the brand a credible positioning with which to enter the high-end market.

Hörst’s target likes to shop and is constantly on the lookout for that little elegant or eccentric something to reaffirm his style. He is a mature man who maintains a somewhat mysterious air. Seduction, in his view, is a game. With a slight penchant for the extravagant, he is the embodiment of the modern dandy. He takes great pleasure from his lifestyle, never slavishly bowing to the dictates of fashion. Going to the barber, learning music or taking the train for business are all things he makes time for. His entire person is seductive, rising above the everyday. He is authentic.

The “Authentisch Mann” signature highlights the brand’s German heritage — an important differentiator in a world of fashion dominated by French, Italian and British brands.

Lg2boutique believed that all these elements defined a position that would permit the Hörst brand to standout from the field.

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Kwality brand new identity

Above are the old dull outdated brand however a lot of markteers are debating about why to launch an ice-cream rebranding in Winter??

its obvious that their return on investment measurement is not placed yet and they have some extra dollars that no need for. Typical case "CEO of arabia".

wherever the reason, its stupid and reflect how non planned brand you are .

As for the positioning, good luck next time in uniting generations Y & Z.