Made of milk copycats

THE ORIGINAL?
Milk “Because you’re made of milk”– 1999
Source : Cannes Archive Online,
Agency : Almap/BBDO (Brazil)
LESS ORIGINAL :
Slovak association of Dairy – 2010
Source :  Adsoftheworld
Agency : Jandl, Bratislava (Slovakia)

Graco Cribs| A Crib of Dreams

The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams

CREDITS

Advertising Agency: Ogilvy & Mather, Santiago, Chile

Chief Creative Officer: Cesar Agost Carreno

Creative Director: Felipe Manalich/Nicolas Neumann

Copywriter: Nicolas Neumann/Felipe Manalich

Account Supervisor: Eric Krohn

Art Director: Gonzalo Navarro

Photographer: Renato Del Valle

Cannes2010: HARVEY NICHOLS| WOLVES

Y&R Dubai you earned it!!

Renault Commercial Vehicles: Boxes

Amazing... few years back i was in discussion -DE-Brief- with  strategist Mahmoud Khattan on how to position "fit" Volvo in Saudi Arabia.
Capitalizing on five years protection and finance plan, we visually start seeing one monument of Saudi standing behind one of our S80 images.
The direction was not liked/ endorsed by CD Mazen Hassan at that time ... can't remember why!
I recall positioning was something like" five years and your Volvo remins same"


This ad by Neogama/BBH, São Paulo, Brazil relises the visionary approach we had on how to move Volvo metal in saudi overcrowded, price sensitive and reputation driven.


Great work that will sell for sure...

Renault commercial vehicles.
With you from the start.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Márcio Juniot
Art Director: Pedro Utzeri
Advertiser's Supervisors: Cássio Pagliarini, Vanessa Castanho, Tenile Vicenzi
Planners: Eduaro Lorenzi, Luciano Di Eugêncio
Producers: Kiyoshi Takahashi, Daniel Terlizi
Art Buyers: Mariah Bayeux, Rubens Gomes
Photographer: Bruno Cals
Other Credits: Eduardo Oliveira, Alessandra Perez
Account Managers: Thaís Pedro, Michelle Zeguer, Guilherme Bernardes
Account Supervisor: Luis Tosi

Cannes 2010|award winners i liked in the print & outdoor categorie

Stopache

Agency: Y&R, Dubai, UAE

Hot Wheels – Big Boy

Agency: Ogilvy, Mexico

WWF – Biodiversity

Agency: Ogilvy, Paris

Bayer – Aspirin

Agency: Almap BBDO, Brazil

CNN- Camera man

Agency: DDB, Istanbul, Turkey

Fuji Film – smile capture

Agency: RMG Connect, New Delhi, India

Hellmans Ketchup – Food tastes better

Agency: Ogilvy, Santiago

KitKat – Have A Break chairs

Agency: JWT, Auckland, New Zealand

National Comics Museum: 

Agency: JWT, Italy

Mitsubishi – Original Parts

Agency: BBDO, Chile

Supor Non-Stick Pans

Agency: Leo Burnett, Shanghai, China

Surfrider Foundation

Agency: Young & Rubicam Paris, France

The Economist

Agency: Ogivly, India

Antonio Fedirici|“Ice-cream is our religion”

BIC|grab your Bic pens now

"See how important it is to have a Bic handy?"

Middle East's first Lion of Cannes 2010 |Stopache|Splitting Steven

Y&R Dubai has picked up the Middle East's first Lion of Cannes 2010 with a Bronze Outdoor Lion for its "Splitting Steven" ad for Paras Pharma's Stopache. The ambient execution used headshots on posters which were then posted up with the top half split.

Begging for business outdoor| Advertise here .... please

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Director: Marq Strooy/Robin Zuiderveld
Copywriter: Robin Zuiderveld
Advertiser’s Supervisor: Meindert Van Den Heuvel
Art Director: Marq Strooy

Cannes| Outdoor Grand Prix winners

The Outdoor Lions jury awarded two Grand Prix for the first time ever this year, recognizing one ambient execution and one traditional poster campaign at the gala event in Cannes this evening.   Anomaly, New York, won the Grand Prix for its Diesel "Be stupid" billboard campaign, a series that celebrated risk-taking with headlines like "Smart may have the brains, but stupid has the balls." And Del Campo/Nazca Saatchi & Saatchi in Buenos Aires, Argentina, won the Grand Prix for its "Teletransporter" for Andes beer, an ambient execution that provided a soundproof booth (outfitted with sound effects) from which bar patrons could call their significant others and pretend they were not, in fact, at the bar.   Outdoor jury president Tay Guan Hin, regional ecd of JWT Asia, said rewarding two different types of outdoor advertising was necessary because of the evolution of the industry and allows traditional two-dimensional campaigns to compete "on even ground" with technologically enhanced ambient pieces like the Andes entry. In years past, "the ambient work was clearly overshadowing the traditional pieces," he said, pointing to past winners like HBO's "Voyeur," which won the top prize in Outdoor in 2008.   Diesel's "Be stupid" manifesto is "bold, fresh, lively and goes against the flow of conventional thinking," said JWT's Hin.   U.S. juror Kathy Delaney, chief creative officer and president of SapientNitro added: "What the campaign did beautifully was create a tone of voice and manifesto for the target. It was one of the campaigns that did not rely heavily on technology to get the message out, and it was very strong in its voice, tone, manner and DNA."   The jury praised the Andes execution for its understanding of the core male and the execution's universal appeal. "We've all been there," said U.K. juror Jon Williams, chief digital officer EMEA at Grey. "And as long as your communication is based on genuine insight, then you'll score."   Ambient executions won 11 of the 17 gold Lions awarded in Outdoor tonight, a sure sign that the creativity in the segment is flourishing, said Hin.   "If we were poets, [billboards are] haiku. It's the idea expressed in the most profound way," added Grey's Williams. "Now, we move into different uncharted territory. It's where digital meets life. That's what makes it exciting.  [It's something] to watch for the future."   In addition to Anomaly's top prize, U.S. agencies picked up three more Lions in the Outdoor competition: BBDO in New York won a gold for the cube installation in its HBO "Imagine" campaign; Wieden + Kennedy in New York won a silver for an ESPN Monday Night Football interactive storefront; and Johannes Leonardo in New York won a bronze for Daffy's "Underground Puzzle."

Cannes|Media Grand Prix Winner 2010|Canon Australia

Leo Burnett in Sydney took home the Media Grand Prix at Cannes for its "EOS Photochains" work for Canon Australia. The jury praised the campaign for its savvy use of paid media to lead people to an engaging online experience that tapped into the power of social media.