Bringing a facelift to life| Isuzu D-Max| Saudi Arabia

Brief:

Isuzu truck D-Max will not introduce new exterior shape for 2011 as radical changes will touch the 2012 model.spec change (confidential)

However to sustain sales performance, meet users needs and maintain brand recognition and trust we are making surgical intervention.

Challenge

BAKHASHAB BROTHERS HOLDING CO.,LTD.[ dealer] wanted to connect with current users to share added robust sporty, luxurious experience figure change.

Objective

To develop brand engagement program to a brand user's love and trust.D max launch program 2010 revised by ayman (final) sheet2

Strategic solution

The idea was big, however the thinking was simple and straight forward.

We wanted to create a hype among current users , help the media to buzz out brand functional aspects and connect emotionally with target group.

We structured an operation theater with our favored producer and cast/ trained talents to perform live a facelift operation for the old model.

Role of Activity: to creatively engage with target group in a well planned and produced brand re-launch event that result in creating a hype and buzz for short and medium time range among future prospects.

Brand action brief

Target Market: as a consumer driven activity, I want to connect primarily with a prepared list of individuals, small and medium business owners , our current subdealers to introduce the enhanced DMAX pickup.

I will have pre-event press Q& A session to update media with the new front facelift as a secondary target group.

Offer: “Perfection continues”.  We build trucks for life that delivers on profitability use-ability and dependability.

Result

• Audiences were taken by surprise, as they never witnessed a live performance in an automotive brand event.
• Client appraises the organization, the idea and impact.
• Team was happy that slipup’s kept to minimum and enjoyed on quality, on time on brand engaging event.

Post event print ads

From event feed

From event feed

From event feed

From event feed

Gallery

Lidl Supermarkets “The Marathon for Water”

In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a german supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances. This is the Marathon for water.
Agency: Leo Burnett Iberia.

Digital Nostalgia

• Digital Nostalgia
  A set of information graphics which examine the technological changes in our lifetimes and the influences they have had on our lives.
  
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  Life Online
  The creation of the Internet and how technology influenced social change.
  
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  Audio/Video
  The recording formats of the past and the changing ways we listen to, watch and carry our media.
  
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  Disk Space
  The formats for storing and transporting the increasing amounts of computer data we produce in our lives.
  
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  Mobile Evolution
  The launch of the mobile phone and how it has developed to the essential piece of technology it is today.
  
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  Wireless World
  The launch of Wifi has given us more freedom in the way we communicate and use our digital devices.
  
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  Global Technology
  The global distribution of technology and how it is making the world a smaller place.
  
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Sapporo | Legendary Biru

Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos & Gary Thomas (Crush)
Art Directors: Les Soos, David Glen & Yoho Hang Yue (Crush)
Copywriters: Glen Hunt & Dhaval Bhatt
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Direction: Mark Zibert, Sons & Daughters and Gary Thomas & Crush
Live Action Production Company: Sons & Daughters
Executive Producer: Dan Ford
Director of Photography: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil & Greg Dunlop
Junior VFX Artist: Andre Arevalo & Patrick Moore
Rotoscope: Gavinesh Patel & Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton & Mark Irish
CG Production Manager: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric & Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha

Fundación Altius “Message in a bottle”

An action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America.
Agency: Leo Burnett, Iberia.

Walmart Testing New "Virtual Mirror"

Walmart is now testing a new technology system called a 'virtual mirror' to aid in sales of cosmetics.  The mirror uses a digital camera and screen to help the shopper test makeup.  The hope is that this mirror will increase sales, reduce loss on having to throw away tester products.  Ten Walmarts are currently testing the technology, with four mirrors in each store.

Harley-Davidson |2010 de l'Euro Festival

Challenge / Promote Harley-Davidson Touring models to a pan-European audience



Emphasise features that enhance comfort and operability


Solution / Equip a Harley with a 360-degree video camera and film a trip through France and Italy



Show off the handling and precision aspects of the bike through an epic ride

Relay content to social networks via banners, Facebook and Twitter


Results / Connected to the niche European motorcycle community


www.harley-davidson.fr/touringtestride

Durex Baby

The Durex baby case was created by Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival. 

The footage was recorded with the Canon 5D MKII using a 24-105 mm. 4,0. and a 50 mm. 1,4. The baby was created by Raul Montenegro using Z-brush and cinema 4D. Post in After Effects and final edit in Final Cut Pro 2

For more info:
Website: vplusa.dk
Facebook: facebook.com/villadsammentorp


Durex Baby from Peter Ammentorp Lund on Vimeo.

Axe | Virtual Hair Action

Axe's new campaign to promote the new brand products. The three campaign commercials were made with audio 3D, which really makes a difference and gives viewers a perceptive and memorable listening experience. 

BATTLE ROYALETIGERTWISTER

Q: Does it work? to advertise without showing product???

A: You don’t always need to show the product you’re selling

Agency: TBWA Praha, Czech Republic

Agency: Publicis, Paris, France

Agency: Euro RSCG, Singapore


Agency: Publicis, Paris, France

Agency: Saatchi & Saatchi

Girls Look Hot Wet Guys Don’t

Unilever is promoting Lynx Dry antiperspirant in Australia with an integrated advertising campaign, including television commercials and an interactive site with the message, “Girls Look Hot Wet. Guys Don’t”. The campaign capitalises on two sets of emotions associated with seeing women in wet clothing and being rejected because of sweaty clothes. The Lynx Effect site provides men with the lure of slow motion footage of girls getting saturated, linked with their efforts to keep the guy dry.

Credits

The interactive campaign was developed at Soap Creative by creative director Brad Eldridge, copy writer Alex Bodman, developers Jim Boswell and Mark Fennell, producers Alice Le and Josh Hunt.