Marketing 3.0.

22.5.10

Cafiaspirin| Getting Stronger

Bayer in Brazil presented the choices of normal strength Aspirina and the stronger Cafiaspirina pain killers with a print advertising campaign featuring annoying situations. Aspirin can help you deal with the Boss, the Ex Wife and the Teenage Daughter. But, there are worse menaces than them like the boss’s jokes, the ex wife’s lawyer and the teenage daughter’s boyfriend. Not to worry, for them you have got Cafiaspirin.

Agency: Almap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: Marco Giannelli (pernil)
Art Director: Ary Nogueira
Typographer: José Roberto Bezerra
Supervisor: Maria Luiza Dias

19.5.10

Your Twitter Popularity Measured in Cup Size

eBoobs is probably one of the useless but funniest web apps available related to Twitter. It measures your popularity using cup size.

Using only US sizes to compare your popularity, this web app tells you immediately how popular you are just by entering your Twitter user name.

The One Show Awards 2010

The results are out for the One Show Pencil Winners of 2010, announced on Thursday at The New Alice Tully Hall in New York City. Setting the industry standard for creative excellence, the One Show features and celebrates the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding.

Newspaper: Full Page or Spread – Single

SILVER Land Rover “Everywhere URL”, Y&R, South Africa
BRONZE Harvey Nichols “Fire Extinguishers”, Y&R, Dubai

Newspaper: Full Page or Spread – Campaign

SILVER Fiat “Crash Tests”, Marcel, Paris
BRONZE Johnson & Johnson “Numbers”, JWT, Sao Paulo

Magazine: Full Page or Spread – Single

SILVER Kimberly Clark “Skin/Fish”, JWT, Mexico City

Magazine: Full Page or Spread – Campaign

GOLD Harvey Nichols “Cause & Effect”, Y&R, Dubai
SILVER Canele Patisserie Chocolaterie, “Equally Sweet. Equally Dark.”, JWT, Singapore
BRONZE Bayer “Aspirin and Cafiaspirin.”, Almap BBDO, Sao Paulo

Small Space Print – Campaign

SILVER Mercedes-Benz, “Brake Assist Plus”, BBDO Proximity, Singapore

Outdoor – Single

GOLD MINI “Christmas Box”, UbachsWisbrun/JWT, Amsterdam
SILVER HBO “Cube”, BBDO, New York
BRONZE McDonald’s “Piccadilly Sign”, Leo Burnett, London

Outdoor – Campaign

GOLD Diesel “Be Stupid”, Anomaly, New York
GOLD The Zimbabwean “Trillion Dollar Poster”, TBWA\Hunt\Lascaris, Johannesburg
SILVER Ben & Jerrys “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore
BRONZE Hewlett-Packard “Posters”, CLM BBDO, Paris

Trade – Campaign

SILVER Western Union “Faces”, Zapping/M&C Saatchi, Madrid
BRONZE Strepsils “Screams”, EURO RSCG, Madrid

Collateral: Posters, P.O.P. and In-Store – Single

GOLD Diesel “Be Stupid Manifesto”, Anomaly, New York
SILVER SeventyMM “Harry Potter”, Rediffusion Y&R, Mumbai
SILVER SeventyMM “Avatar”, Rediffusion Y&R, Mumbai
BRONZE Unilever “Hugs”, Ogilvy & Mather, Singapore
BRONZE Unilever “Freaky Recipes”, Ogilvy & Mather, Singapore

Collateral: Posters, P.O.P. and In-Store – Campaign

GOLD Unilever “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore,
SILVER Harvey Nichols “Cause & Effect”, Y&R, Dubai
BRONZE LEGO “Making History”, Jung von Matt, Hamburg

Collateral: Promotion

GOLD EIZO “Pin-Up Calendar 2010, Butter, Duesseldorf
SILVER 12 Parts “IWC Shaffhausen”, Jung von Matt, Hamburg
BRONZE Burger King “Soccer King”, Crispin Porter + Bogusky, Boulder

Self-Promotion

SILVER Alec Brownstein “The Google Job Experiment”, Alec Brownstein, New York

Public Service: Newspaper or Magazine – Campaign

GOLD WWF “Noughts and Crosses”, JWT, Singapore
SILVER Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg
BRONZE Pedestrian Council of Australia, “The Ross Family, etc.”, Saatchi & Saatchi, Sydney

Public Service: Outdoor – Single

SILVER Endangered Wildlife Trust “Bottle Top”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Outdoor – Campaign

GOLD ANAD “The Contemporary Beauty Ideal”, Ogilvy, Frankfurt
SILVER WWF “Noughts and Crosses”, JWT, Singapore
BRONZE Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Collateral – Single

GOLD Friends of Cancer Patients “Stressball”, JWT, Dubai
SILVER UNICEF “Toy Soldiers”, Y&R, South Africa

Public Service: Radio – Single

BRONZE SOS Atlantic Forest Foundation, “Chainsaw”, F/Nazca Saatchi & Saatchi, Sao Paulo

Public Service: Television – Single

BRONZE BC Cancer Agency “The Eye of the Cervix”, Cossette West, Vancouver

Public Service: Television – Campaign

SILVER American Legacy Foundation, “Big Business/PR/Problem Solving”, Arnold Worlwide, Boston

Radio – Single

GOLD Heineken/Dos Equis “Standard #2″, Euro RSCG, New York
SILVER Heineken/Dos Equis “Cinco”, Euro RSCG, New York
BRONZE Volkswagen “Gregorian Chant”, AlmapBBDO, Sao Paulo
BRONZE National Thoroughbred Racing, “Puppies”, DeVito/Verdi, New York

Radio – Campaign

SILVER National Thoroughbred Racing, “Puppies, Dance Club, Oktoberfest”, DeVito/Verdi, New York
SILVER Virgin Atlantic Airlines “Worth It”, Net#work BBDO, Hyde Park

Television: Over :30 – Single

GOLD Canal+ “Closet”, BETC Euro RSCF/Paris
SILVER Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
BRONZE Chicken Licken “Singing Burger”, Net#work BBDO, Hyde Park

Television: Over :30 – Campaign

SILVER MTV “Model, Gym, Bird”, la comunidad, Miami
BRONZE ESPN “Monday Night Football”, Wieden+Kennedy, New York

Television: :30 – Single

GOLD Old Spice “The Man Your Man Could Smell Like”, Wieden+Kennedy, Portland
SILVER Old Spice “Different Scents for Different Gents”, Wieden+Kennedy, Portland
BRONZE Boston Bruins “Date”, Mullen, Wenham
BRONZE Panasonic “Cliff”, The Campaign Palace, Sydney

Television: :20 and Under – Single

GOLD Pfizer Canada “Antiquing”, Taxi Canada, Toronto
SILVER Old Spice “Did You Know?”, Wieden+Kennedy, Portland

Television: :20 and Under – Campaign

GOLD Pfizer Canada “Viagra Confessions”, Taxi Canada, Toronto

Commercials of Varying Length – Campaign

GOLD Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
SILVER LG Mobile “Give It a Ponder”, Y&R, New York

Television: Under $80K Budget – Single

SILVER Boston Bruins “Date”, Mullen, Wenham

18.5.10

Missed the last 100 years? Find them in Jabal Amman

Wild Jordan is running a Jabal Amman photo treasure hunt on May 21st. There are clues hidden to help competitors find “some of our city’s

oldest treasures”.

Registration fee is 60JDs per a 4-person team, and it starts at 9:00 AM (the money will be used to protect the wild life in Jordan).

The first three prizes are:

- Accommodation for four at Feynan Ecolodge and a gift vouchers from The Nature Shop for the amount of 25JD/person for all of the members of the first winning group.

- Gift Voucher of 100JD for lunch at The Café (Wild Jordan)

- A trip for four to the Wadi Mujib water trail

PUMA Fuseproject Packaging|sustainable packaging and distribution system

Stupid Copy Cat case!

Original by Micaela Trani and Antonio Gigliotti

Rip-off by Ben Tollett, Emer Stamp, Steve Wioland and Matt Woolner

The original shows the progress of a little girl to a brunette woman, soundtracked by 'Always a Woman'
courtesy of Billy Joel.

The rip-off, which Adam & Eve maintains is in no way influenced by the original, shows the progress of a little girl to a brunette woman (and beyond to old age) soundtracked by 'Always a Woman'.

Brand Australia

Brand Australia was conceived by the Federal Government of Australia as a four-year program to position Australia internationally as not just a pleasant place to holiday, barbeque shrimp and wrestle crocodiles, but also a nice enough place to perhaps invest a few dollars. And that's the key to understanding the place this brand is intended to take; it does not replace the tourism brand created by FutureBrand, rather it sits above it as the overarching brand for global citizenship, culture, business and investment. Confusingly, that same tourism brand created by FutureBrand had been in use as the business to business brand under license by Austrade — the government agency responsible for promoting Australia and Australian businesses overseas. Therefore, it's a before and after, whilst not being a before and after. Still with me?
Brand Australia — Signage

In Australia, we have this thing called "cultural cringe." I could go on and on for ages about the origins of this phenomena, but that's why we have Wikipedia. Simply put, it's when a society thinks pieces of culture (movies, fashion, ideas, art) are inherently better when produced overseas, and locally grown culture develops an inferiority complex. Other countries have it, but we're much better at it here in Australia — stupid-crazy-good at it. It's this syndrome that no doubt will trap most locally grown designers into instantly disliking the logo, and that's the use of Boomerangs, a throwing implement used by indigenous Australians. Or in this case, Boomerangs as arrows. Or more specifically, Boomerangs as arrows as a map of Australia.
Brand Australia — Logo

Designed by Re, a small group of brand designers valiantly operating out of the Sydney office of global ad agency M&C Saatchi, the mark, in my opinion, is actually a rather nice thought. The two boom-arrow-rangs form a stylised depiction of a map of Australia, and the designers were considerate enough of our smallest and least populated island state, Tasmania, to break a chunk of one boom-arrow-rang off to make sure it wasn't forgotten about. Something I'm sure they'll appreciate.
Brand Australia

The boom-arrow-rangs speak of growth, expansion and movement, pretty admirable qualities in the business world. The two arrows are also intended to signify our eastern and western seaboard ports — an integral part of out most important industry — digging stuff out of the ground and shipping it off to whoever's buying. It's the 'clever bit' of the mark, but also for me, the most troubling. Consider this launch event quote from the Federal Trade Minister;

"We do punch above our weight, in so many ways. We know it, but the rest of the world doesn't. And quite frankly, being the quiet achiever, isn't going to cut it, anymore ... Australia is home to 11 Nobel Prize winners, it is the creator of the Cochlear implant, of Google Maps and internet WiFi. Ours is a great story, and it's well past time we should be so shy of telling that story to the rest of the world. We are more than a quarry and a farm. Australia Unlimited gives a brand beyond Made in Australia — it says I am Australian, and I'm proud of it"

As a proud (if sometimes skeptical) Australian, that's pretty stirring stuff to hear, but for me, there doesn't seem much of that patriotic emotion in this logo. The burnt orange is an obvious allusion to our rich, resource laden dirt — very 'Australian'. But then, as a people, we're well known for being active, friendly and extroverted, with an irreverent sense of humour. None of these qualities are reflected in the mark, and are even more absent from the typography. Set in Linotype Veto in a warmish gray hue, the wordmark is a rather anonymous and ho-hum affair with just enough customisation to justify calling it a logo. It lacks presence and purpose, and does nothing to capture the Aussie personality that is so highly regarded around the world, and arguably our greatest brand asset.
Brand Australia

With so little personality being delivered by the type, our attention falls back on the mark and the whole combination of the two really starts to fall down. In short: it's boring. There's a lovely duality to Australia: one of the oldest lands with one of the oldest native cultures on earth, mixed with a young, western style democracy with a diverse, multicultural and energetic society — and this mark simply doesn't capture that essence. Whilst perhaps an appropriate choice in the context of a business to business brand, one has to wonder if the B2B world really is such a joyless, uninspired place where business types never smile. If indeed it is, why not position Australia as a place where occasionally they do?
Brand Australia