Joy is the scent of a new BMW. To make your dream BMW a reality, visit your BMW retailer orwww.bmwfinance.ca and explore all of your leasing and financing options today. BMW Financial Services
This print ad from The German Road Safety Organization (DVW) aims to show the importance of wearing seat belts while driving. The message has been conveyed clearly through the meticulous way of art-direction. DVW is an organization which has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. This print ad aims to bring this message home to German car drivers. The copy reads-Buckling up can save lives.
CREDITS Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Managing Director: Niels Alzen Creative Director: Alexander Hansen Art Director: Pia Niehues Copywriter: Leander Schmalfuß Graphics: Stephanie Blaschk, Sebastian Jahrmarkt Photographer: Bsmart Stockholm, Johannes Pöttgens Managing Director: Raphael Brinkert Management Supervisor: Bastian Kühl Junior Account Manager: Holger Hansen Consultant: Jens Lange
One in Nine is a non profit organization in Israel dedicated to make awareness of breast cancer. The name compels further reading of the startling statistics that one in every nine women in Israel will be forced to cope with breast cancer during her lifetime. This campaign for One in Nine, developed by McCann Erickson, Tel Aviv, aims to tell women that they should be more cautious about the attack of breast cancer disease and gives a message that early detection can prevent the disease. As part of this initiative, they launched the campaign in association with several daily newspapers. They took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with “Early detection of cancer can save lives. Get yourself tested”. The campaign is sure to grab the necessary attention. But, there is a slight problem of misleading the readers from what they actually intend to read. Considering the magnitude of the subject, we can leave it. Right?
CREDITS Agency:McCann Erickson, Tel Aviv, Israel VP Creative: Eldad Weinberger Creative Director: Ido Ben Dor, Sigal Abudy, Meiran Pachman Art Director: Guy Laufer Copywriter: Ido Mymon VP Accounts: Hagar Barzelai Account Supervisor: Alona Dekel
It was a great idea when Aviva Canada did it last year www.avivacommunityfund.org. This will be the first time in 23 years that Pepsi will not air an advertisement during the Super Bowl. That’s a big deal, both culturally and financially. Instead of advertising during the Super Bowl, Pepsi is focusing its energy and money on its online presence where the brand believes a younger and accessible demographic is spending its time.
The Pepsi Refresh Project is a multi-million dollar marketing platform that invites people to submit and vote for ideas that help make the world a better place. Pepsi is a brand that has always embodied the spirit of youth. Whether through social initiatives, or its place in pop culture, Pepsi has always fuelled and created culture. In 2009, Pepsi launched the Refresh campaign, celebrating optimism and its role in our changing world. This year, Pepsi is putting that optimism into action, with the launch of the Pepsi Refresh Project. Over the course of the year Pepsi will be awarding millions of dollars in Pepsi Refresh Grants. Rather than simply donating the money to charity, the Refresh Project promises to connect to consumers on a personal level, increasing their involvement with the brand by letting them decide which projects to fund. Submissions are welcome from all walks of life: consumers, for-profits, non-profits. Anyone with an idea is eligible. As for how the money is distributed, that’s up to the public too. Voting is open to everyone, and only the most popular ideas will be awarded Refresh Grants. This isn’t a cause marketing initiative. It’s not an advertising campaign. It’s not a social media campaign. It’s a refreshing new way of doing business, based on a firm belief at Pepsi that doing well means doing good.
The Pepsi Refresh Project will feature social-networking campaigns that leverage the participate/contribute-and-vote-online model that many brands have used in the past to encourage consumers to engage with their products via the Internet.
Pepsi is looking to appeal to the consumer’s more compassionate side by offering grants "to those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America.” The $20 million digital-based project will highlight a new website and Facebook presence – because isn't that where all the kids are these days? And their parents for that matter? Ralph Santana, VP of marketing for PepsiCo North America, felt strongly about the new strategy: “We’re living in a new age with consumers. They are looking for more of a two-way dialogue, storytelling and word of mouth. Mediums like the digital space are much more conducive towards that.”
Pepsi is giving away millions each month to fund refreshing ideas that change the world. The ideas with the most votes will receive grants. We're looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.
Join the Pepsi Refresh project today; anyone can submit their ideas and vote for their favorites. Your idea could help change the future. Your vote will help great ideas become reality. For grant ideas, or to submit your own, visit www.refresheverything.com.
The big winner is this development, however, is Facebook. Major brands such as Budweiser and Coca-Cola are increasingly investing advertising dollars and building their marketing strategies around the popular social platform. Facebook allows corporations to contact consumers directly with the creation of brand-centric pages and themed applications.
And now, Pepsi will skip commercials during the Super Bowl in favor of a more contemporary and personal form of advertising.
If it is successful, look for big changes in how brands invest in Super Bowl commercials in the future and Channel selection guided by reach of your target market should always apply. Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
Production Company: Paranoid US
Director: Francois Vogel
Director of Photography: Michael Cleary
Executive Producers: Cathleen OConor/Claude Lettessier
Line Producer: Janice Biggs
Editorial: Union Editorial
Editor: Einar Thorsteinsson
Assistant Editor: Daniel Moreno-Luna
Executive Producers: Michael Raimondi, Megan Dahlman
Producer: Joe Ross
Visual effects: Resolution
Sr. Visual Effects Supervisor: Todd Iorio
VFX Artists: Amir Qureshi, Seth Silberfein
Compositors: Evan Guidera, Jason Jenson, John Nierras, Mannix Richenbacher
Music: The Black Eyed Peas One Tribe
Mixing Facility: Resolution LA
Mixer: Josh Eichenbaum
Diabetes meters are generally functional rather than fun. This works fine for adult diabetics, but doesn’t make the testing process very engaging for children. By transforming a potentially harrowing experience into a fun one, Bayer eases a potential source of family tension. Partnering with an existing handheld gaming console makes it even easier to slot into people’s lives. It’s a winner for kids, parents and Bayer.
Parents of children with diabetes face a constant struggle to instil the habit of regular blood glucose testing that is critical for managing the disease. Monitoring diabetes requires a pin prick single drop of blood, which can cause a gallon of distress amongst children. Blood glucose monitors had traditionally been created with adults in mind, but pharmaceutical and health care company Bayer sought to address this with the launch of Didget – the first and only blood glucose meter for kids, which connects directly to Nintentdo DS and DS Lite gaming systems.
It seems that there are many aspirants for English learning courses across the world. In non-English speaking countries, proficiency in English is considered as a dignity and qualification for higher positions. So, there are so many advertising initiatives for this kind of institutions which aim to teach English.
How brands can create a successful Facebook page By Stephen Haines, Commercial Director at Facebook UK.
Facebook Pages are free public profiles for your brand that provide you with an easy and powerful way to connect with your customers regularly. Facebook Pages look and act like your personal Facebook profile page.
When you share information about your business, whether it be upcoming sales or new store openings, these stories go directly to your fans’ News Feed where they spend a lot of time – an average of 5.75 hours a month.
Your fans can comment and click “Like”, which sends their friends stories linking back to your Facebook Page and creating a viral effect on Facebook.
So, how do you create and update a successful Page on Facebook? Here are four simple tips. 1. Be open and authentic -People relate to genuine messages. When posting, consider what your customers want to hear and listen to their feedback. Make sure to include messages that aren’t purely commercial.
For example, if you are a luxury handbag brand, you can share articles about fashion or women’s causes. Post content that sparks conversations and create a dialogue with your customers. This can be significantly more valuable than broadcasting one-way marketing messages.
2. Be active and update often even quick updates can be interesting -Your Facebook fans are interested in your brand, so make sure to keep them informed about what you’re doing. Post pictures of new merchandise or extended store hours.
Ask them for feedback on products or survey them to see what they love most about your business. Or pose questions about your business or industry to start a conversation among your fans. 3. Use Facebook Ads to drive more traffic to your Page -Facebook Ads help you target your exact audience precisely with an image and a few lines of text. It’s one way to find people who might be interested in your businesses or service and point them back to your Facebook Page or website.
Facebook also offers “Facebook Ads for Pages” which allow users to fan your Facebook Page by clicking on “Become A Fan” right in the ad. When a user does this, it automatically creates a story on the user's profile page generating free distribution for you. 4. Listen and Adapt -Learn from your customers and take their feedback into consideration; they can provide helpful insights about how to improve not just your Facebook Page, but your business. Ask questions and adjust your strategy as you grow. Just like your business, your Facebook Page should be dynamic, not static.
Top tips for successful advertising on Facebook
1. Target the right people.
Reach people who are already interested in your product or service by selecting the best keywords. Keywords are derived from user profiles and provide you with detailed information to be able to precisely target your audience.
During the selection process, Facebook may also suggest up to three new keywords for you based on those that are most common among the group of people you have targeted.
Adding these keywords will help you increase the size of your ad’s potential audience while ensuring you are still reaching people with relevant interests. Also, let the user know what it is you want them to do in the ad copy. Be as clear and specific as possible.
2. Ask people to participate.
Take advantage of some of the unique features Facebook ads offer that encourage people to take action directly on your ad. Drive customer awareness to your Facebook page or Web site by highlighting a specific promotion or event right in the ad, or simply ask people to click on your ad.
Facebook ads allow people to engage with ads in the same way they interact with other content on the site without leaving the page they’re viewing. For example, potential customers can directly engage with your business by clicking on the “Become a Fan” link or the “RSVP to this Event” link.
In addition, this action automatically creates a story on the person’s profile page and possibly in their friends’ home page “Highlights”—generating free distribution for you.
3. Keep it fresh.
Keep an eye on your ad and most importantly keep it fresh. You can do this by using different images, trying different calls to action, and even changing up the text and the groups of people you are targeting.
One of the best things about Facebook ads is that you can see what ads are working the best and use that information to tweak and change your ads as you go.
Humor in Indian commercials is usually presented with a serious background, until it reveals the ‘funny’ part at the end. This unexpected funny twist entertains the viewer as it succeeds to keep him clueless until the end. Watch this commercial from JWT India for Listerine, and you will understand this.
The commercial features the son of world famous mystic snake charmer and his destiny to follow his father’s legacy. So, he commences his business on the banks of river Ganga as a snake charmer. But there was something wrong as every snake rejects his charm and escape back to the wilderness. This happens every time, until a gypsy godmother solves the case. Watch and find out how.
CREDITS
Agency: JWT India
Executive Creative Directors: Senthil Kumar & Tista Sen
Spike Jonze has worked with Absolut Vodka to launch his latest short film, “I’m Here”, at the Sundance Film Festival. The 30 minute short film explores the relationship between two robots living in Los Angeles, played by Andrew Garfield and Sienna Guillory. “I’m here” was developed after ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted. In addition to the 30-minute film, there are also 30 and 60 second trailers, to be used online and as TV commercials globally.
“It was a pretty incredible opportunity,” says Jonze. “They (ABSOLUT) didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them”.
I’m Here will also screen at the Berlin Film Festival in February, followed by a global release in March on www.imheremovie.com, which currently hosts the teaser trailer. See more on the I’m Here blog.
“Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike Jonze we set a new standard for creative collaborations,” says Anna Malmhake, Vice President Global Marketing at The Absolut Company. “Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity.”
Credits
The collaboration with Spike Jonze was created by TBWA\Chiat\Day.
I’m Here was shot by director/writer Spike Jonze in association with MJZ with producer Vincent Landay, executive producers Mark Figliulo and Matt Bijarchi, director of photography Adam Kimmel..
Editors were Final Cut editors Eric Zumbrunnen and Stephen Berger, production designer Floyd Albee.
Casting was by Justin Baddeley and Kim Davis-Wagner. Costume designer was Casey Storm. Robots were designed by Sonny Gerasimowicz.
Visual effects were produced at Method Studios by VFX supervisor Ben Gibbs.
Sound was designed by Ren Klyce at Mit Out Sound. Original score was by Sam Spiegel (Squeak E. Clean). “There are many of us” is by Aska Matsumiya. Lost Trees Music was by Nick Zinner, guitarist with The Yeah Yeah Yeahs.
The creative collaboration between ABSOLUT VODKA and Spike Jonze will be accompanied by a charitable donation of $30,000 to 20/20, an American Film Institute (AFI) initiative, designed to enhance cultural exchange, understanding and collaboration through filmmakers and their films from the US and abroad. Spike and ABSOLUT are each donating $15,000.
