26.8.09
American Airlines:::Squirrels Mania
It started as an Internet photo post , which went viral, of a Minnesota couple with a squirrel..
Melissa and Jackson Brandts were on vacation at Banff National Park in Canada, snapping photos of themselves when a curious squirrel decided to hog the camera for himself. The photo was entered into a National Geographic contest and gained instant notoriety for the couple, who have since appeared on several national morning shows.
American Airlines is citing the photo as a reason to re-air the spot below, which first ran in the spring, featuring an annoying director making an ad about Parisian squirrels who ride bikes. And they're not just bringing the ad back. The airline has also sent out a goofy press release that says it's launching an "investigation" into the identity of the Banff squirrel.
Sensing that there could be a golden acorn in it, American will rerun its squirrel ad starting in September and sent out a news release that is probably the most humorous ever sent from Amon Carter Boulevard.
"There was no indication that he [the squirrel] was planning to use American Airlines as a springboard to launch a new phase in his career," said Dan Garton, executive vice president of marketing at American.
Since he popped up in Banff, maybe he's Canadian." Seems a bit much. In any case, American aren't the only ones trying to capitalize. Banff and Lake Louise Tourism has already set up squirrel accounts on Facebook and Twitter.
25.8.09
Weirdvertising…3.0 bizarre adspaces
ChicagoNow.com launched by Zig, using stacked cars, chalk blogs and more
Here are the radio ads that go with this campaign.
Then there was the “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard."We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” Crowds gathered, adding their points of view - because as everyone knows, it's not just the blogs that draws the readers, its the comments and ability to make one as well.
last but not least, the Chicago newspapers carried traditional print ads as well.
Credits for the ChicagNow.com campaign are as follows:
Agency:Zig Chicago
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi
Hewlett-Packard with the new "You on You" campaign.
24.8.09
Zain commercial ads - Ramadan 2009
Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile operators in the world by 2011. Today it is the 4th largest mobile network in the world in terms of geographical footprint with commercial presence in 24 countries spread across the Middle East and Africa providing mobile voice and data services to over 64.7 million active customers as of May 2009.
Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Ghana, Iraq, Jordan, Palestine, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages the network on behalf of the government operating as mtc-touch. In Morocco, Zain in a joint venture owns 31% of Wana Telecom. On May 18, 2009, Zain entered into an agreement with Palestinian operator Paltel to attain a 56.5% stake in the company serving 1.5 million mobile customers.
The company offers innovative services in its markets such as One Network, the world's first borderless mobile telecommunication network enabling customers to receive calls and sms without charge and to make them at local rates throughout many countries in Africa and the Middle East.
The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange ( Stock ticker: ZAIN ). Zain is listed in the Financial Times' Global 500 Index which ranks the world's largest companies based on market capitalization ( http://www.ft.com/reports/ft5002008 ).For more, please visit www.zain.com
Zain Ramadan Ads revealed a religious tie up with Sheikh Moshari AlAfassi and song of Ramadan, in three languages Arabic, English and French to communicate virtue of the holy month.
Branding dope
Since forever we've always wondered why dope never gets the marketing treatment. Sure your dealer might throw in a special price on your birthday, or a free toy once in a while as a daft off-beat promo. But why has the packaging never been upgraded from the usual plastic FNB bank bag to something more fitting? MAYBE THE TOBACKY isn’t so wacky after all. A number of 2009 polls have reflected a major shift in public attitudes about marijuana legalization—on average, more than 40 percent of Americans are now in favor, the highest number on record since the Just Say No 1980s. (A roughly equal number remain opposed.) In March, the normally conservative Economist magazine declared the war on doobies a “disaster,” calling legalization the “least bad option.” A month later, even Time magazine joined in, arguing, “The hypocrisy inherent in the American conversation about stimulants is staggering.” In New York State, the strict Rockefeller drug laws are up for review, and in California, where medical marijuana is fairly easy to obtain, Governor Schwarzenegger has asked that the state study other countries’ policies and debate economic and judicial reform. This new attention has converged from several angles: The capsized economy has provided a compelling financial argument for elected officials looking to find new taxable products, for one, and a judicial argument has arisen in light of violent Mexican gangs who profit from the U.S. market. And pot legalization—like gay marriage—has gained wider support now that there is evidence from other states and countries that have legalized and found that the world hasn’t, in fact, ended in a blaze of reefer madness. The statistics website FiveThirtyEight estimates that if public support continues to grow at its current pace, legalization could happen within 15 years. With this in mind, Print contacted four firms: Lust, a graphic design practice in Amsterdam established by Thomas Castro, Jeroen Barendse, and Dimitri Nieuwenhuizen; the New York office of Base, which worked with its branches in Europe; the Oslo firm Strømme Throndsen, winner of the 2009 Award for Design Excellence for its flour packaging; and The Heads of State, a two-man operation run by Jason Kernevich and Dustin Summers in Philadelphia.The brief was simple: What would a legal pack of marijuana cigarettes look like? Follow the links at left to see each studio's solution
23.8.09
Johnnie Walker Red Label & Cola Special Editon
New work from Barker Gray:
"Johnnie Walker is the major sponsor for cricket in Australia. The Ashes tournament between England and Australia played every two years is the prize contest for either side to win. The Ashes is played over 5 tests and this year the teams are level as they go into the deciding test match, about to commence this coming Friday. Both nations will be on the edge of their seats.
Diageo briefed us to design a special edition can of JW Red label & cola for sale during the two months of the contests duration, which is taking place in England this year. The brief was to retain the inherent premium ness that the Johnnie Walker brand exudes, but in such a way that the design immediately connects to the idea of cricket.
The solution reinterpreted the can as the iconic cricket ball itself, which itself is red. The cricket ball idea ties in with the visual assets of Red Label Whisky by matching the appropriate brand colour-way and replacing the slanted label architecture with the recognisable seam of the cricket ball at a corresponding angle to the slanted label.
For lovers of cricket this idea is immediate and connects them to their favourite sport, as every time they hold the can they experience the thrill of the game in their very hand."
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Stretching 60 metres across and featuring blue halo lighting, sculptured front-lit lettering 2.5 metres tall and a variety of 2D cut-out cha... -
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