Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile operators in the world by 2011. Today it is the 4th largest mobile network in the world in terms of geographical footprint with commercial presence in 24 countries spread across the Middle East and Africa providing mobile voice and data services to over 64.7 million active customers as of May 2009.
Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Ghana, Iraq, Jordan, Palestine, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages the network on behalf of the government operating as mtc-touch. In Morocco, Zain in a joint venture owns 31% of Wana Telecom. On May 18, 2009, Zain entered into an agreement with Palestinian operator Paltel to attain a 56.5% stake in the company serving 1.5 million mobile customers.
The company offers innovative services in its markets such as One Network, the world's first borderless mobile telecommunication network enabling customers to receive calls and sms without charge and to make them at local rates throughout many countries in Africa and the Middle East.
The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange ( Stock ticker: ZAIN ). Zain is listed in the Financial Times' Global 500 Index which ranks the world's largest companies based on market capitalization ( http://www.ft.com/reports/ft5002008 ).For more, please visit www.zain.com
Zain Ramadan Ads revealed a religious tie up with Sheikh Moshari AlAfassi and song of Ramadan, in three languages Arabic, English and French to communicate virtue of the holy month.
Credit:
Client: Zain Group
Agency:
Production agency:
Post production agency:
Media : TV,?
Objective / communication challenge
Insight / communication strategy
Media strategy:
Results:
No comments:
Post a Comment