Ali
Tank
Advertising Agency: Jung von Matt/ Alster Gmbh, Hamburg, Germany
Chief Creative Officers: Armin Jochum, Deneke Von Weltzien
Creative Directors: Fabian Frese, Gotz Ulmer, Daniel Frericks
Is this a case of overly inspired, demo-love, or are these footprints in the digital world there for a much simpler reason -such as; Ogilvy heard from other people that their ad was similar to grasshoppers and wanted to check it out for themselves? What do you think?
Between May 1 2009 and July 26th 2009:
o Ogilvy agencies visited our Grasshopper website over 15 times, spending nearly 3 hours or total viewing time.
o The same Ogilvy agency spent the vast majority of these hours on our “idea” page which contains ONLY our video
o The entirety of their traffic was either around May 4th (when our campaign first launched) or the 2nd week in July (right before their campaign launched).
o The same Ogilvy agency then researched the producer of our video (Sonja Jacob) and visited her site 10+ times, around the exact 2 time period listed above. All the pages they viewed were specific to Sonja’s Grasshopper work
Lets watch the American Express - Small Business Owners Anthem shall we? Pay extra attention to the music.
Now, this is the grasshopper video, a two minute long kinetic type animation set to an original score created by Carly Comando.
The people at grasshopper can't be sure that this is a case of demo-love, and they add it's not the similarities that bother them, it's the lack of creativity at a BDA (to borrow George Parker's phrase).
Now what bothered us here at Grasshopper is not how oddly similar the 2 ads are, but rather the use our message. Ogilvy’s use of this “borrowed” message was for direct commercial gain by AMEX to promote their OPEN Forum. We understand that here at Grasshopper we do ultimately sell a product; but the purpose of this video was to motivate entrepreneurs, or anyone for that matter, to go out and do something, make a difference. We can’t understand why a near billion dollar agency, with so many resources couldn’t be more creative? Either way, draw your own conclusions; I simply hope you will consider spreading the word about the video that inspired it all, “Entrepreneurs Can Change the World”, as well as the message that we really are capable of turning this country around.
With long lines, dark wood, natural finishes and clean contours, the look of the noodle house is 100% contemporary. The woods used are mahogany, birch, hiroko and teak. Cool cream leather adorns the comfortable banquettes. Crockery is plain white, refreshingly simple, generously sized. Each place is set with a large cotton napkin. Places are also set with a choice of eastern and western cutlery. But while textural, natural materials like wood and leather abound in the dining area, the kitchen – which is fully open to view – features nothing but brilliant stainless steel.
People are drawn to the vibrant atmosphere of the noodle house. It is a restaurant where chefs whip up aromatic dishes within minutes over an open flame, in full view of guests. Seated at long communal tables amidst the hustle and bustle, talking to complete strangers is not uncommon. The experience is a unique combination of wholesome food and an energetic ambience that very few restaurants have been able to perfect quite like we have.
The restaurant is located on the third floor of Centria center, on the corner of Olaya and Tahliya St.
At first glance, our diagrams look quite straightforward. But when people look closer, these graphs tell funny and interesting real-life stories. Stories that show your target group why it’s always better to be insured by the DEVK.
| | |
| THE ORIGINAL? | LESS ORIGINAL : |
William Strauss and Neil Howe, coauthors of Generations, posit that each generation makes a unique bequest to those that follow and generally seeks to correct the excesses of the previous generation. They argue that the Boomer excess is ideology and that the Generation X reaction to that excess involves an emphasis on pragmatism and effectiveness.
As many of you know, I've spent much of the last year talking with members of Generation X — those of you born roughly in the 1960s and '70s. The book I've written based on those conversations (What's Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want — safely in the hands of the publisher and due out in December) includes many of your voices — including quotes from your responses to posts on this site. Through this research, I developed a deep admiration for the generational traits evident among most X'ers, particularly in the context of our current challenges.
Future leaders in all spheres will have to contend with a world with finite limits, no easy answers, and the sobering realization that we are facing significant, seemingly intractable problems on multiple fronts. Perhaps the biggest change from the past: leaders will have to listen and respond to diverse points of view. There will be no dominant voice.
In this context, I'm convinced that Gen X'ers will be the leaders we need. The experiences that shaped those of you who were teens in the late '70s and '80s, as I've outlined in past posts, translate into valuable contemporary traits and perspectives.
You have traded the idealism of my generation for realism, tempered by value-oriented sensibilities. At mid-life, you are well-prepared to serve as pragmatic managers, applying toughness and resolution to defend society while safeguarding the interests of the young. You will force nations to produce more than they consume and fix the infrastructure.
In today's challenging world, your humor may be your most-valued asset. Czech leader Václav Havel said, "There are no exact guidelines. There are probably no guidelines at all. The only thing I can recommend at this stage is a sense of humor, an ability to see things in their ridiculous and absurd dimensions, to laugh at others and at ourselves, a sense of irony regarding everything that calls out for parody in this world." You help us step back . . . and remind us to laugh.
You will have the opportunity to change the corporate template, and create organizations that are more conducive to your values. As leaders, you will be able to reshape the organizations you lead to make them better places for future generations and yourselves, make them more humane, and break the cultural norms of corporate life — long hours, a focus on full-time work, heterogeneous perspectives, and language of combat. You will bring your desire to create better alternatives, including how to balance work with commitments beyond the corporation and finding meaning in work. Most importantly, your preference for "alternative" and your inclination to innovate will allow you to look for a different way forward.
Client:Alfa Insurance
So you think you've got what it takes to win the Baskin-Robbins Ice Cream and Cake Dance Contest? Gather your friends and dance for your chance to win $10,000 and more!! Visit Baskinrobbins.com/videocontest for more details.
promotion site: http://www.brvideocontest.com/
The campaign is been picked up by generation Z and spreading like fire
