27.7.09
PAYPAL::: EVERYWHERE
Volkswagen: The People’s Reviewer
Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they’ve created something a little different with “the people’s reviewer” campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter.
The campaign started with thousands of YouTube auditions to find interesting people who’d potentially make a good reviewer. Then, they split them up into heats and taught each contestant how to utilise Twitter, Facebook and Flickr to build buzz around their review of the Tiguan (to win votes) while they were driving it for the week.
The winning reviewer will drive away the Tiguan they reviewed! It’s a great example of an integrated online/offline campaign that utilises social media to create buzz but also useful and valuable information back to the public that can be used to directly influence sales.
The competition is still running and you can check out the website here or the YouTube auditions. Great campaign. Tribal DDB London came up with the goods!
24.7.09
Glad to help
A city-wide garbage collector strike in Toronto has been in place for almost a month over protests about sick pay and benefits. This means that people in the city have been taking their rubbish to temporary dumping sites in parks and car parks. Residents have been asked to double bag their rubbish and collect recycling in clear plastic bags. Bin bag brand Glad saw an opportunity to help Torontonians.
Glad has donated 25,000 bin bags and clear recycling bags to the people. A Glad “Clean-up Crew” has been recruited to distribute the bags at various locations, with a list of times and places found at Gladtotherescue.com, along with news and maps. Glad will also hand out information about how to manage garbage during the strike and a coupon to redeem $1 off any Glad product.
The move was supported by full page ads in the Toronto Star and the Toronto Sun. Glad had done something similar in the aftermath of Hurricane Katrina in New Orleans, donating trash bags to the city as part of its "Glad to Help" scheme.
BRAND:Glad
BRAND OWNER:The Clorox Company
CATEGORY:Household Goods
REGION:Canada
DATE:Jul 2009 - Aug 2009
Agency:DDB
MEDIA CHANNEL
Coldwell Banker:::Billboard house-hunting
US-based estate agent Coldwell Banker wanted to demonstrate the brand’s investment in innovation and the fact that it welcomes consumers any time, anywhere.
The company has a long track-record of embracing new technologies to sell its wares, and its latest endeavour is no different. The brand has taken over a billboard in Times Square, New York, to showcase some of the houses it has for sale. But there's a twist: the interactive billboard will display homes from requested post codes in real time. Passers by just text the word “homes” and any post code to a number on the billboard and a range of three houses appears in three different price ranges. They also receive a text from Coldwell Banker directing them to a link with more information about the listings.
The campaign also features portraits of the company’s founders, Colbert Coldwell and Benjamin Arthur Banker, who started the company in 1906. The founder portraits offer witty comments about New York and modern-day technology, mirroring the commentary they provide in related TV spots.
BRAND:Coldwell Banker
CATEGORY:Corporate
REGION:USA
DATE:Jul 2009 - Aug 2009
Agency:FD Kinesis
N96 Ovi Share
Nokia wanted to promote its N96 handset, which featured a five megapixel camera and functions that make it easy share photos over the internet using the Ovi Share website.
It was important for consumers to understand what differentiates the N96 from other mobile handsets. Out-of-home was used to do this both visually and experientially.
The campaign was split into two phases.
The first phase included strategically-placed billboards in major districts. LCD screens were placed in the centre of these specially-constructed billboards to bring the N96’s high resolution camera to life.
The second phase included specially constructed stands on Istanbul’s main streets which allowed Nokia users the opportunity to share their photos via a free wi-fi internet connection.
The campaign resulted in great awareness of the product and tangible understanding of its benefits.
BRAND:Nokia N96
BRAND OWNER:Nokia
CATEGORY:Telecoms/ Mobile
REGION:Turkey
DATE:Sep 2008 - Dec 2008
AGENCY:Kinetic
MEDIA CHANNEL
Magimix::: “Only The Strong Survive”
Magimix food mixer tag line, “Only The Strong Survive”.
Credits
The Magimix campaign was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv , with photographer Yoram Aschheim,
The National Lottery :::How Not to Make a Viral video
The National Lottery is launching a nationwide search for a unique viral idea, to celebrate its 15th anniversary. With the help of best-selling author and TV personality Danny Wallace, the Viral Nation competition is a chance for people to submit an idea to show how Lottery funding has had a positive impact on them or their community. This idea will then be produced by a team of experts into a viral video.
To promote the competition, Danny Wallace stars in the How Not to Make a Viral video which takes a look at the things to avoid when making a viral, including hilarious spoofs of famous virals Where The Hell is Matt? and Keyboard Cat.
www.lotterygoodcauses.org.uk/viralnation
To promote the competition, Danny Wallace stars in the How Not to Make a Viral video which takes a look at the things to avoid when making a viral, including hilarious spoofs of famous virals Where The Hell is Matt? and Keyboard Cat.
www.lotterygoodcauses.org.uk/viralnation
Virgin Media | Backlot
Client: Virgin Media
Title: Backlot
Agency: RKCR/Y&R, London
Prodco: Rattling Stick, London
Post House: The Mill
Editor: Rich Orrick @ Work
Title: Backlot
Agency: RKCR/Y&R, London
Prodco: Rattling Stick, London
Post House: The Mill
Editor: Rich Orrick @ Work
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Stretching 60 metres across and featuring blue halo lighting, sculptured front-lit lettering 2.5 metres tall and a variety of 2D cut-out cha... -
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