The National Lottery is launching a nationwide search for a unique viral idea, to celebrate its 15th anniversary. With the help of best-selling author and TV personality Danny Wallace, the Viral Nation competition is a chance for people to submit an idea to show how Lottery funding has had a positive impact on them or their community. This idea will then be produced by a team of experts into a viral video.
To promote the competition, Danny Wallace stars in the How Not to Make a Viral video which takes a look at the things to avoid when making a viral, including hilarious spoofs of famous virals Where The Hell is Matt? and Keyboard Cat.
www.lotterygoodcauses.org.uk/viralnation
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