Three labels for three different qualities of this wine.
- Young wine (2008)
- Aging wine (2006)
- Vintage wine (1989)
Designer: Nuria Herrero
Designer: Nuria Herrero
Country: Spain
20.3.09
Tropicana "Squeeze"
Brand: Tropicana Pure Premium Fruit Juices
Agency: Arnell Group
Review Date: January 09, 2009
I'm torn over Arnell's "Squeeze" campaign for Tropicana. The name does immediately bring freshly squeezed orange juice to mind, and the "It's a natural" tag deftly suggests the 100 percent pure premium nature of the brand. The new carton's also pretty snappy.
My problem: The over-bright, sugary sweetness of the visuals. They're straight outta Mad Men-era chirpy-family sitcoms like Leave It to Beaver or Make Room for Daddy. Such idealized families were Hollywood inventions, even when Ike and JFK sat in the Oval Office.
We all know families fight like cats and dogs at the breakfast table; bratty brothers are lucky to survive.
Tropicana's perfectly posed A.M.-hugs imagery turns my disposition a tad sour. Ah well, it's a fine line between sweet and sappy -- and 100 percent purely a matter of personal taste.
Tommy Hilfiger "L.A."
Brand: Tommy Hilfiger Apparel
Agency: In-House
Review Date: February 10, 2009
Tommy Hilfiger strives to tell "American Stories" in a new global print, out-of-home and online campaign produced via its in-house creative team in tandem with Radical Media.
The work is high-concept in that it seeks to present a "cinematic treatment of iconic American cities," so, starting with Los Angeles, the nation's film capital, makes sense.
The oddly bland executions, unfortunately, should have been left on the cutting-room floor, as the spirit of L.A. is missing entirely, and the work looks as if it could have been shot almost anywhere.
Cliches of the Hollywood scene -- like a movie location trailer and actors holding scripts -- might not even be immediately recognizable as such to consumers quickly flipping through the pages of magazines. Another take in a new setting is sorely needed. Here's hoping Tommy's act plays better on Broadway.
Can Am Spyder "Need"
Brand: Spyder
Agency: Cramer-Krasselt
Review Date: March 18, 2009Yes,
ًWe're in a period of austerity. But people still want to indulge themselves in small or big ways, and they'll be receptive to ads that (in the right way) give them permission to do so.
This ad for Can Am's Spyder, via Cramer-Krasselt of Milwaukee, takes due note of the bad economy and people's current disinclination to buy things they don't need -- for instance, $16,000 three-wheeled recreational roadsters. So, the brand doesn't come off as oblivious, as could easily happen these days with an ad that introduces such a conspicuously inessential product. But it's also true (as the ad suggests) that people have in their heads a hierarchy of the unnecessary items they want - some of which people may be prodded into regarding as items they almost need. The ad's mixture of brashness and realism wouldn't work for every product, but it seems in sync with the self-image of the people most likely to buy these things. I suspect those consumers will enjoy the implication that they remain undaunted while other consumers are running scared.
Whether this will motivate them to go out and actually spend thousands of dollars on a souped-up tricycle remains to be seen, but the ad will at least get them daydreaming about the possibility of doing so. --Mark Dolliver
Valspar "Starfish
Brand: VALSPAR PAINTSAgency: Euro RSCG Worldwide
Review Date: March 17, 2009
Here's a campaign that's much more intriguing than watching paint dry. Rather than show freshly painted houses (or rooms inside houses), Euro RSCG in Chicago treats us to various natural entities dipped in vivid Valspar colors. In two different print iterations, we're shown a starfish dripping purple and peppers glazed with blazing red.
Agency and client deserve credit for thinking outside the can, as it were, and crafting some unexpected and compelling imagery in a category where the creative often lacks appeal.
That said, the central point seems muddled, as consumers might dismiss the artsy trappings and wonder instead how these hues would look on their living-room walls. And wags could complain that natural beauty is being perverted -- or creatures harmed -- just to keep the campaign's slim premise from growing thinner. --
Arby's "Mona Greasa"
Brand: Arby's Roast Beef Restaurants
Agency: Fletcher Martin
Review Date: March 19, 2009
Artist Phil Hansen paints a version of the Mona Lisa in burger grease, which makes viewing this spot much like watching a car wreck: you are revolted but you can't look away. Created for Arby's by Fletcher Martin, this online video is captivating. Each slimy stroke Hansen makes adds another line to the grease painting and you watch with skepticism as the form begins to take shape and the pile of used burgers grows. The Web address,burgergreaseart.com, sends viewers to the Arby's site touting its new "never fried, never greasy" Roast Burgers. But as non-greasy as those sandwiches may look on the site, the only thing I crave after watching this demo is a salad. --Eleftheria Parpis
http://link.brightcove.com/services/link/bcpid1315793544/bctid16930089001
Agency: Fletcher Martin
Review Date: March 19, 2009
Artist Phil Hansen paints a version of the Mona Lisa in burger grease, which makes viewing this spot much like watching a car wreck: you are revolted but you can't look away. Created for Arby's by Fletcher Martin, this online video is captivating. Each slimy stroke Hansen makes adds another line to the grease painting and you watch with skepticism as the form begins to take shape and the pile of used burgers grows. The Web address,burgergreaseart.com, sends viewers to the Arby's site touting its new "never fried, never greasy" Roast Burgers. But as non-greasy as those sandwiches may look on the site, the only thing I crave after watching this demo is a salad. --Eleftheria Parpis
http://link.brightcove.com/services/link/bcpid1315793544/bctid16930089001
19.3.09
Killzone 2: World Wide War
Sony Computer Entertainment recently released Killzone 2 on Playstation 3, and has been using quite an original way to promote this First Person Shooter videogame. Considering that Killzone scenario are more or less about repelling total invasion by enemies (Helghast forces), Sony brought this scheme online, with a dedicated webgame.
You can register on the killzonewebgame page, install a Killzone toolbar on your browser and be ready to fight ! While you are browsing the internet, you may get under attack at any time, if you decide to engage the fight, Helghast forces appear in your window. Basically, you then need to get rid of them.
Enemies seem to have more chances to appear while you are surfing on large audience sites such as Youtube or Facebook.
You can choose to play solo, or you can create or join a squad. The experience is then even more intense. If a member of your team is under attack and you accept to join the fight, you will be transported straight to his battle.That is cleverly done, as the multiplayer component is a key part of Killzone2.
Another impressive point is the way the application is interacting with your web page. During the fight, blood spatters or bullets impacts are well integrated on the page design, and if you shoot at red objects (let say Youtube logo for instance), some will blow up.
This campaign is relevant, innovative, and certainly talks to gamers. I especially appreciate the way it breaks the lines, and manages to create its own territory of expression. Plus the use of advanced technologies is a mean for its purpose, not an aim.
Note that Killzone 2 has been developed by Guerilla Games and already got top review scores by specialized publications, and Agency Republic made the webgame
You can register on the killzonewebgame page, install a Killzone toolbar on your browser and be ready to fight ! While you are browsing the internet, you may get under attack at any time, if you decide to engage the fight, Helghast forces appear in your window. Basically, you then need to get rid of them.
Enemies seem to have more chances to appear while you are surfing on large audience sites such as Youtube or Facebook.
You can choose to play solo, or you can create or join a squad. The experience is then even more intense. If a member of your team is under attack and you accept to join the fight, you will be transported straight to his battle.That is cleverly done, as the multiplayer component is a key part of Killzone2.
Another impressive point is the way the application is interacting with your web page. During the fight, blood spatters or bullets impacts are well integrated on the page design, and if you shoot at red objects (let say Youtube logo for instance), some will blow up.
This campaign is relevant, innovative, and certainly talks to gamers. I especially appreciate the way it breaks the lines, and manages to create its own territory of expression. Plus the use of advanced technologies is a mean for its purpose, not an aim.
Note that Killzone 2 has been developed by Guerilla Games and already got top review scores by specialized publications, and Agency Republic made the webgame
Comcast Town
March 10, 2009I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they've gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known even in places where Comcast services are not available, so i'm always kind of expectant what they will be releasing next.
These days, and again done by Goodby Silverstein and Partners, working together with Nexus Productions and Unit9, there is a new campaign called Dream Big. Presenting a fantastic website using a look-alike of isometric view Sims-style games, you can join the so-called Comcast Town, choose a neighborhood and then build your own space, using the capabilities of the Triple Play feature (tv, phone, internet) and inserting the product in a really smart way inside the experience.
Also i liked very much the way in which user interacts with others in the website and also through social networks like Facebook making a good use of Facebook Connect to get users logged onto the site, and doing it in a way that really makes it not so disruptive as i once wrote.
I won't extend very much, just visit the site and discover it because it's worth a good time spent on it. I found that there's also some TV commercials: The dancing t-shirts
March 12, 2009
An infinite number of animated t-shirts populates the summer collection of Japanese fashion brand Sunny Clouds. The website is pretty basic but also quite fresh in presenting the product and driving immediate sales.
An infinite number of animated t-shirts populates the summer collection of Japanese fashion brand Sunny Clouds. The website is pretty basic but also quite fresh in presenting the product and driving immediate sales.
The animations with the t-shirt definitely buy the products some attention, and even the product catalogue shots become interesting in a context that communicates a feeling of joy and makes you feel Spring is almost here.
Dubai Lynx Winners Revealed
Wednesday 18 March 2009
The winners of the 3rd Dubai Lynx Awards were revealed last night at the Awards Ceremony which took place to a packed room at the Dubai International Convention and Exhibition Centre.
The Media category was the strongest with a total of 39 winners, followed by Print with 26, there were 21 in Outdoor, 18 trophies were awarded in the Direct & Sales Promotion category, 13 in TV/Cinema, 11 in Interactive, 4 Radio winners and 3 Integrated winners.
The Media Grand Prix went to Starcom MediaVest Group, Dubai for the ‘Fallen In love Again’ Mars Chocolate campaign.
The Print Grand Prix went to Leo Burnett Cairo for the Heinz Ketchup campaign ‘Egyptian Hotdog’, ‘Egyptian Burger’, ‘Egyptian Pizza’.
The Outdoor Grand Prix was awarded to FP7 Dubai for the Braindrain Education programme campaign ‘Gumi Bears’, ‘Poodle Balloons’, ‘Anatomy’.
Fortune Promoseven, Cairo won the TV/Cinema Grand Prix for the Coca-Cola 2008 European Football campaign ‘France’, ‘Italy’, ‘Germany’, ‘Spain’.
There were no Grand Prix awarded in the Radio, Interactive, Direct & Sales Promotion and Integrated categories.
FP7 Doha were honoured with the Agency of the Year. Runners up were FP7 Dubai in 2nd place and Y&R Dubai in 3rd.
The inaugural Media Agency of the Year trophy was awarded to Starcom MediaVest Group, Dubai with OMD Dubai taking 2nd place and in 3rd, Leo Burnett Beirut.
winners of the Young Creatives competitions were also revealed during the Ceremony with the team from TBWA-Raad in Dubai winning the Print competition and the team from Initiative Dubai winning the Media competition.
Also honoured during the ceremony were Melody Entertainment Ltd which was awarded with the prestigious title of Advertiser of the Year and Tanvir Kanji, Head of Inca Tanvir, who was named as Advertising Person of the Year.
The winning work, which was judged over the last week by 29 top international creatives and media experts from 14 countries in Dubai, can be viewed at www.dubailynx.com/winners from 13:00 GST / 09:00 GMT.
The winners of the 3rd Dubai Lynx Awards were revealed last night at the Awards Ceremony which took place to a packed room at the Dubai International Convention and Exhibition Centre.
The Media category was the strongest with a total of 39 winners, followed by Print with 26, there were 21 in Outdoor, 18 trophies were awarded in the Direct & Sales Promotion category, 13 in TV/Cinema, 11 in Interactive, 4 Radio winners and 3 Integrated winners.
The Media Grand Prix went to Starcom MediaVest Group, Dubai for the ‘Fallen In love Again’ Mars Chocolate campaign.
The Print Grand Prix went to Leo Burnett Cairo for the Heinz Ketchup campaign ‘Egyptian Hotdog’, ‘Egyptian Burger’, ‘Egyptian Pizza’.
The Outdoor Grand Prix was awarded to FP7 Dubai for the Braindrain Education programme campaign ‘Gumi Bears’, ‘Poodle Balloons’, ‘Anatomy’.
Fortune Promoseven, Cairo won the TV/Cinema Grand Prix for the Coca-Cola 2008 European Football campaign ‘France’, ‘Italy’, ‘Germany’, ‘Spain’.
There were no Grand Prix awarded in the Radio, Interactive, Direct & Sales Promotion and Integrated categories.
FP7 Doha were honoured with the Agency of the Year. Runners up were FP7 Dubai in 2nd place and Y&R Dubai in 3rd.
The inaugural Media Agency of the Year trophy was awarded to Starcom MediaVest Group, Dubai with OMD Dubai taking 2nd place and in 3rd, Leo Burnett Beirut.
winners of the Young Creatives competitions were also revealed during the Ceremony with the team from TBWA-Raad in Dubai winning the Print competition and the team from Initiative Dubai winning the Media competition.
Also honoured during the ceremony were Melody Entertainment Ltd which was awarded with the prestigious title of Advertiser of the Year and Tanvir Kanji, Head of Inca Tanvir, who was named as Advertising Person of the Year.
The winning work, which was judged over the last week by 29 top international creatives and media experts from 14 countries in Dubai, can be viewed at www.dubailynx.com/winners from 13:00 GST / 09:00 GMT.