Brand: Arby's Roast Beef Restaurants
Agency: Fletcher Martin
Review Date: March 19, 2009
Artist Phil Hansen paints a version of the Mona Lisa in burger grease, which makes viewing this spot much like watching a car wreck: you are revolted but you can't look away. Created for Arby's by Fletcher Martin, this online video is captivating. Each slimy stroke Hansen makes adds another line to the grease painting and you watch with skepticism as the form begins to take shape and the pile of used burgers grows. The Web address,burgergreaseart.com, sends viewers to the Arby's site touting its new "never fried, never greasy" Roast Burgers. But as non-greasy as those sandwiches may look on the site, the only thing I crave after watching this demo is a salad. --Eleftheria Parpis
http://link.brightcove.com/services/link/bcpid1315793544/bctid16930089001
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