MOBILY|Prince Abdullah bin Meteb, the grandson of King Abdullah

LG| Next Big Thing Online

It’s the Next Big Thing”, LG’s UK advertising campaign for large capacity home appliances, supplements a television advertising campaign with an online portal designed by Kansas City motion graphics and live action company Nailgun*. The overall concept of the campaign imagines a literally larger than life world of giant size clothing drying in the environment.




When visitors land on the LG ‘Next Big Thing’ website they are greeted with an overhead shot of a beautifully animated natural LG world. A sweeping camera move brings us up close to the first in a series of iconic animation, a pair of jeans hanging from a giant suspension bridge over a lush blue-green river with a green sock attached with a clothes pin to a wind turbine. Click on the arrows to the left and right of the screen and visitors are whisked away (the pages never refresh) to other animated areas of the LG world, including an Easter Island setting with the famed statues holding a pair of giant overalls; and a cityscape where an enormous men’s shirt hangs between two office towers and giant baby pajamas wave in the breeze from atop the front entrance of an impressive government building. Clicking the on-screen “+” symbols changes the perspective yet again with the camera tilting up toward the blue sky and zooming in to the clothing, revealing both specific information about LG products and the eye-catching details of nailgun*’s animation.

Credits

The Next Big Thing digital campaign was developed at VML, Kansas City, a department of Y&R.
Design and animation were produced at nailgun, New York, by creative director Michael Waldron, director of production Erik van der Wilden.
“The idea was to create these big, fun visual comparisons,” nailgun* director of production Erik van der Wilden explains. “Details are extremely important with something like this, which is why we chose to build all of the elements from scratch in 3D, even though it meant dealing with long rendering times. We also spent a lot of time choreographing the camera moves and how visitors would navigate and experience this world. Simple, elegant animation and subtle movements were key for this working creatively”.

Adorama: “Life doesn’t stop for pictures.”

Riot

Fire

Streaker 

DDB, New York.

LG|Viewty Smart phone|

Picnic

Party


Detects up to 16 faces.

Advertising Agency: Y&R, Dubai, UAE

Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Directors / Copywriters: Kalpesh Patankar, Parixit Bhattacharya
Photographers: Wizard Photography, Ralph Baiker
Illustrators: Lee Sin Eng, Tan Kee Hong
Senior Account Director: Nadine Ghossoub

Miele Washing Machine| Silent night

" Dream clean dreams.
Miele W 1754 with extra silent washing programme.

Brief: Create attention and interest about MIELEs latest washing machine, Miele W 1754, with extra silent washing programme.
Solution: Based on the insight that washing clothes during night time can be very disturbing, we created an ad to emphasize that fact. The clothes became a moon.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Gustafsson
Copywriter: Petter Dixelius
Photographer: RBLS
Published: February 2010

du|Flash mob @ JBR

The funny side of making ads

Batelco| what you can "be"

First established in 1981, Batelco (short for Bahrain Telecommunications Company), has grown to be the biggest provider of internet, mobile and telephone services in Bahrain, partly because until recently it was a monopoly, but now that two more mobile competitors are in place, Batelco needed to update its identity. Originally designed by Landor in 2003, the new identity has been designed by Futurebrand.

Our logo symbolises this bold direction by evoking the idea of what you can "be" with Batelco. Our new identity celebrates Batelco as a Bahraini icon, linking us in colour and with the letter B to our country. The bilingual logo, which reads as both an English and Arabic letter B, also resembles an infinity sign, further communicating Batelco's omnipresence throughout Bahrain.
— Futurebrand Project Description

English and Arabic (read right to left) versions of the logo.
The previous logo was remarkably dull and generic — but given that Batelco is owned by three Government agencies, it somehow seemed appropriate — and would have been impossible to convert into an exciting consumer brand. The new logo, in contrast, is remarkably strong and memorable. The "B" icon is simple and elegant and looks great big or small (perhaps it's a little too big in the lock-up, but that's a minor complaint). The infinity concept is good even if the execution strays a little from what we would all recognize as an infinity symbol, but the effort in making the icon look like a Latin and Arabic "B" (it's just the lower u-shaped part with the dot) is really nice. The wordmark verges on appropriate and weird, with the "e" and "c" standing out like sore, square thumbs against the other characters which have curved corners… I guess it could be worse. The applications, from web site to signage, feel stylish and trendy without going overboard. A pretty great update, even by infinity standards.

Launch event of new brand.

Virgin Mobile|Totally Unlimited Calling

Virgin Mobile, Totally Unlimited Calling for $49.99 and the new LG Rumor2

Fasttelco: Beyond Communication

Arabic Proverb: If it Was Good Enough, It Wouldn’t Be Cheap

Arabic Proverb: inform everybody 3 times faster internet

“Or connect”

“Infinity”

 “Fastest”

Client: FastTelco[Kuwait]

Creative Agency: Paragon Marketing Communications, Kuwait
Chief Creative Officer: Louai Alasfahani
Creative Director: Konstantin Assenov
Copywriter: Wasim Khan
Illustrator: Huzaifa S. Kakumama
Other additional credits: Diana George
Published: 7, 2009

Nokia N900: Offline as it happens

Wedding catastrophe!

Things get complicated when you're offline as it happens. Besides missing your own wedding, you might even upset the bride always a big no-no! See the brides message to the groomsmen:

FISHING
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FOOTBALL
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WEDDING




eBay

HTC unveils new 'Quietly Brilliant' brand positioning

HTC Corporation has unveiled its first global ad campaign, based on HTC’s new 'Quietly Brilliant' brand positioning.

The 'YOU' ad campaign is being rolled out across 20 countries in the coming weeks and features the tagline,‘You don’t need to get a phone. You need a phone that gets you.’ 

It is hoped to represent HTC’s "focus on people, their needs and how they work and live to ensure that HTC devices suit them." The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about the consumer and not the device.

“Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” said John Wang, CMO HTC Corporation.

HTC worked with Los Angeles-based ad agency, Deutsch LA Inc. to create the YOU campaign that will use an integrated-media approach to reach consumers via TV, print, outdoor and online. HTC’s design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of its smartphones.

"We've come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility," says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA.

HTC worked with London-based creative consultancy, FigTree to create the quietly brilliant brand positioning. It will be rolled out in all forms of communication and brand touch points across the company.

News Releases

Telkom| "The World is in Your Hand"

Talk to the Hand

from Brand New by Armin

1 person liked this

PT Telekomunikasi Indonesia, or Telkom for short, is the largest phone service provider in Indonesia with about 15 million land line customers and another 50 million cell phone users. Part of that success is that the majority government-owned corporation had a monopoly on the market until a few years ago and faces stiff competition from Indosat . Looking to not only stay ahead of its competitor but move into the information, media and edutainment categories Telkom has launched a new, much needed, identity designed by the Jakarta office of The Brand Union, who had been awarded this project more than a year ago.
Working under the brand positioning of "Life Confident" Telkom has also introduced a new tag line, "The World is in Your Hand" replacing the tackier "Commited 2U" previously used.

Sparkle, Sparkle, Little Scribble

Originally owned by the state when it launched in 1987, New Zealand's Telecom became a private organization in 1990 and has grown to become the leading telecommunications provider in New Zealand and has made a strong move into the Australian market as well. With 7,000 employees in New Zealand and another 1,600 in Australia, Telecom operates five separate customer-facing businesses that handle everything from internet service to phone lines to corporate services and is looking to make a bigger impression on all of its customers' with a new identity launched this past October 16 with a flashy light show at Auckland's Ferry Building.

"We've been speaking to customers who were strongly in favour of this new direction because of the freshness and commitment to change the new brand represents. So over the next few months you'll see changes to our stores, websites, communications and advertising," says Alan Gourdie, CEO Telecom Retail.
"The brand is designed to be less about us and more about our customers. Where previously it stood for telecommunications services, wires and networks, it now reflects New Zealanders doing what inspires them, and doing it on their terms," says Mr Gourdie.
— Press Release

Telecom's Night Lights event at Auckland's Ferry Building. Photo by Flickr user Creative Ashish.
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Some sort of holding thingie, holding the logo. Photo by PCWorld Forum user pcuserwinvista.

Identity for Dowse, also by Designworks.
The new logo has been designed by Auckland based Designworks, who also designed the identity for Telecom's XT Network. Designworks also created the identity for Dowse that is also a scribble,  on their Facebook page they tepidly invite fans to tell them what their spark is because "[our new logo] kind of looks like a spark." There is apparently a video that better explains the brand and brings the identity to life but it has been pulled from YouTube. (You can see a screen grab here.)

Verizon decides it's time to make fun of the iPhone on two fronts

With Apple still selling iPhones like there's no tomorrow -- it sold 7.4 million of them in the last quarter -- it's not exactly tme to kick the company in the teeth while it's down on its luck. So what's up with the two campaigns out right now from Verizon that make fun of the iPhone specifically, and iCulture in general?

The first is the campaign below for Verizon's new Motorola 'Droid phone; in the nanosecond that the campaign's been out, it's at least managed to gain some notoriety, even though all of those references to "iDon't" makes it sound, well, like a dumbphone unless you're paying attention. The references to iDon't are actually about the iPhone. More than 700,000 YouTube views later, here's the spot, which has led some to speculate that the endless poking of fun at the iPhone may kill any possibility of Verizon becoming an iPhone carrier too. (Damn!)

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The second attacks the iPhone in a more obtuse way. In this one, a voiceover intones over and over that, "There's a map for that" instead of the iPhone-esque, "There's an app for that." The maps in question are really ones showing that Verizon's 3G coverage across the U.S. is much stronger than AT&T's — AT&T, of course, being the sole carrier for the aforementioned iPhone, which kind of lives for 3G.

The official launch of the new PS3

The campaign site, playface.jp will feature a collection of game expressions captured by the ‘Playface Caravan,’ a series of events touring Japan in which players can demo the new PS3 and have their emotions captured in 360º by a series of 20 cameras simultaneously. Participants’ playfaces are entered into the Playface Derby where individuals can earn points. At the end of the campaign, Japan’s top ranked playface with the most points will win PlayStation games for life.*

* Enough games to last a ”lifetime” means five 5,000 yen games a year for 100 years, which will be worth 2.5 million yen.

VOTE FOR YOUR FAVOURITE PLAYFACE!!!

The out of home portion of the campaign will feature posters of 25 unique playfaces, highlighting Japan’s emotions through gaming. The posters will take over major Tokyo train stations at Shibuya, Harajuku, Shinjuku and Ikebukuro.