Talk to the Hand
PT Telekomunikasi Indonesia, or Telkom for short, is the largest phone service provider in Indonesia with about 15 million land line customers and another 50 million cell phone users. Part of that success is that the majority government-owned corporation had a monopoly on the market until a few years ago and faces stiff competition from Indosat . Looking to not only stay ahead of its competitor but move into the information, media and edutainment categories Telkom has launched a new, much needed, identity designed by the Jakarta office of The Brand Union, who had been awarded this project more than a year ago.
Working under the brand positioning of "Life Confident" Telkom has also introduced a new tag line, "The World is in Your Hand" replacing the tackier "Commited 2U" previously used.
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