Miele Washing Machine| Silent night

" Dream clean dreams.
Miele W 1754 with extra silent washing programme.

Brief: Create attention and interest about MIELEs latest washing machine, Miele W 1754, with extra silent washing programme.
Solution: Based on the insight that washing clothes during night time can be very disturbing, we created an ad to emphasize that fact. The clothes became a moon.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Gustafsson
Copywriter: Petter Dixelius
Photographer: RBLS
Published: February 2010

du|Flash mob @ JBR

The funny side of making ads

Batelco| what you can "be"

First established in 1981, Batelco (short for Bahrain Telecommunications Company), has grown to be the biggest provider of internet, mobile and telephone services in Bahrain, partly because until recently it was a monopoly, but now that two more mobile competitors are in place, Batelco needed to update its identity. Originally designed by Landor in 2003, the new identity has been designed by Futurebrand.

Our logo symbolises this bold direction by evoking the idea of what you can "be" with Batelco. Our new identity celebrates Batelco as a Bahraini icon, linking us in colour and with the letter B to our country. The bilingual logo, which reads as both an English and Arabic letter B, also resembles an infinity sign, further communicating Batelco's omnipresence throughout Bahrain.
— Futurebrand Project Description

English and Arabic (read right to left) versions of the logo.
The previous logo was remarkably dull and generic — but given that Batelco is owned by three Government agencies, it somehow seemed appropriate — and would have been impossible to convert into an exciting consumer brand. The new logo, in contrast, is remarkably strong and memorable. The "B" icon is simple and elegant and looks great big or small (perhaps it's a little too big in the lock-up, but that's a minor complaint). The infinity concept is good even if the execution strays a little from what we would all recognize as an infinity symbol, but the effort in making the icon look like a Latin and Arabic "B" (it's just the lower u-shaped part with the dot) is really nice. The wordmark verges on appropriate and weird, with the "e" and "c" standing out like sore, square thumbs against the other characters which have curved corners… I guess it could be worse. The applications, from web site to signage, feel stylish and trendy without going overboard. A pretty great update, even by infinity standards.

Launch event of new brand.

Virgin Mobile|Totally Unlimited Calling

Virgin Mobile, Totally Unlimited Calling for $49.99 and the new LG Rumor2

Fasttelco: Beyond Communication

Arabic Proverb: If it Was Good Enough, It Wouldn’t Be Cheap

Arabic Proverb: inform everybody 3 times faster internet

“Or connect”

“Infinity”

 “Fastest”

Client: FastTelco[Kuwait]

Creative Agency: Paragon Marketing Communications, Kuwait
Chief Creative Officer: Louai Alasfahani
Creative Director: Konstantin Assenov
Copywriter: Wasim Khan
Illustrator: Huzaifa S. Kakumama
Other additional credits: Diana George
Published: 7, 2009

Nokia N900: Offline as it happens

Wedding catastrophe!

Things get complicated when you're offline as it happens. Besides missing your own wedding, you might even upset the bride always a big no-no! See the brides message to the groomsmen:

FISHING
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FOOTBALL
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WEDDING




eBay

HTC unveils new 'Quietly Brilliant' brand positioning

HTC Corporation has unveiled its first global ad campaign, based on HTC’s new 'Quietly Brilliant' brand positioning.

The 'YOU' ad campaign is being rolled out across 20 countries in the coming weeks and features the tagline,‘You don’t need to get a phone. You need a phone that gets you.’ 

It is hoped to represent HTC’s "focus on people, their needs and how they work and live to ensure that HTC devices suit them." The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about the consumer and not the device.

“Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” said John Wang, CMO HTC Corporation.

HTC worked with Los Angeles-based ad agency, Deutsch LA Inc. to create the YOU campaign that will use an integrated-media approach to reach consumers via TV, print, outdoor and online. HTC’s design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of its smartphones.

"We've come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility," says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA.

HTC worked with London-based creative consultancy, FigTree to create the quietly brilliant brand positioning. It will be rolled out in all forms of communication and brand touch points across the company.

News Releases

Telkom| "The World is in Your Hand"

Talk to the Hand

from Brand New by Armin

1 person liked this

PT Telekomunikasi Indonesia, or Telkom for short, is the largest phone service provider in Indonesia with about 15 million land line customers and another 50 million cell phone users. Part of that success is that the majority government-owned corporation had a monopoly on the market until a few years ago and faces stiff competition from Indosat . Looking to not only stay ahead of its competitor but move into the information, media and edutainment categories Telkom has launched a new, much needed, identity designed by the Jakarta office of The Brand Union, who had been awarded this project more than a year ago.
Working under the brand positioning of "Life Confident" Telkom has also introduced a new tag line, "The World is in Your Hand" replacing the tackier "Commited 2U" previously used.

Sparkle, Sparkle, Little Scribble

Originally owned by the state when it launched in 1987, New Zealand's Telecom became a private organization in 1990 and has grown to become the leading telecommunications provider in New Zealand and has made a strong move into the Australian market as well. With 7,000 employees in New Zealand and another 1,600 in Australia, Telecom operates five separate customer-facing businesses that handle everything from internet service to phone lines to corporate services and is looking to make a bigger impression on all of its customers' with a new identity launched this past October 16 with a flashy light show at Auckland's Ferry Building.

"We've been speaking to customers who were strongly in favour of this new direction because of the freshness and commitment to change the new brand represents. So over the next few months you'll see changes to our stores, websites, communications and advertising," says Alan Gourdie, CEO Telecom Retail.
"The brand is designed to be less about us and more about our customers. Where previously it stood for telecommunications services, wires and networks, it now reflects New Zealanders doing what inspires them, and doing it on their terms," says Mr Gourdie.
— Press Release

Telecom's Night Lights event at Auckland's Ferry Building. Photo by Flickr user Creative Ashish.
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Some sort of holding thingie, holding the logo. Photo by PCWorld Forum user pcuserwinvista.

Identity for Dowse, also by Designworks.
The new logo has been designed by Auckland based Designworks, who also designed the identity for Telecom's XT Network. Designworks also created the identity for Dowse that is also a scribble,  on their Facebook page they tepidly invite fans to tell them what their spark is because "[our new logo] kind of looks like a spark." There is apparently a video that better explains the brand and brings the identity to life but it has been pulled from YouTube. (You can see a screen grab here.)

Verizon decides it's time to make fun of the iPhone on two fronts

With Apple still selling iPhones like there's no tomorrow -- it sold 7.4 million of them in the last quarter -- it's not exactly tme to kick the company in the teeth while it's down on its luck. So what's up with the two campaigns out right now from Verizon that make fun of the iPhone specifically, and iCulture in general?

The first is the campaign below for Verizon's new Motorola 'Droid phone; in the nanosecond that the campaign's been out, it's at least managed to gain some notoriety, even though all of those references to "iDon't" makes it sound, well, like a dumbphone unless you're paying attention. The references to iDon't are actually about the iPhone. More than 700,000 YouTube views later, here's the spot, which has led some to speculate that the endless poking of fun at the iPhone may kill any possibility of Verizon becoming an iPhone carrier too. (Damn!)

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The second attacks the iPhone in a more obtuse way. In this one, a voiceover intones over and over that, "There's a map for that" instead of the iPhone-esque, "There's an app for that." The maps in question are really ones showing that Verizon's 3G coverage across the U.S. is much stronger than AT&T's — AT&T, of course, being the sole carrier for the aforementioned iPhone, which kind of lives for 3G.

The official launch of the new PS3

The campaign site, playface.jp will feature a collection of game expressions captured by the ‘Playface Caravan,’ a series of events touring Japan in which players can demo the new PS3 and have their emotions captured in 360º by a series of 20 cameras simultaneously. Participants’ playfaces are entered into the Playface Derby where individuals can earn points. At the end of the campaign, Japan’s top ranked playface with the most points will win PlayStation games for life.*

* Enough games to last a ”lifetime” means five 5,000 yen games a year for 100 years, which will be worth 2.5 million yen.

VOTE FOR YOUR FAVOURITE PLAYFACE!!!

The out of home portion of the campaign will feature posters of 25 unique playfaces, highlighting Japan’s emotions through gaming. The posters will take over major Tokyo train stations at Shibuya, Harajuku, Shinjuku and Ikebukuro.

Nokia:GAME OF DEATH case study

Sony Ericsson attempts online flash mob with space hoppers

LONDON - Sony Ericsson has kicked off its space hoppers marketing campaign, asking consumers to create their own hopper to take part in an online flash mob.

The Sony Ericsson campaign, which uses the theme ‘spark something', comprises an online film and space-hopper character creator athopperinvasion.com. The digital campaign will also feature hopper-themed activity on Twitter.

The global campaign, by Saatchi & Saatchi and Dare, is to promote the Yari, Aino and Satio trio of handsets.

The TV campaign asks ‘What if dreams could become reality?' and features people bouncing down the street on coloured space hoppers. The ad ends with the words ‘We're here to make it happen. Make.believe.'

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Hopper Invasion by Sony Ericsson

Sony Ericsson has been recruiting a new generation of followers with the Hopper Invasion, an interactive campaign launched with a flash mob of hoppers in Barcelona. The YouTube video points viewers to the Hopper Invasion site where they are encouraged to create their own customized hopper and sign up for updates from Sony Ericsson. It’s all part of the Entertainment Unlimited and Make.Believe branding behind three new phones, the Yari, Aino and Satio, and part of the lead up to the November 3 launch of Rachel, Sony’s first Android phone, the Xperia X10.

Mayhem. Madness. Hundreds of people. Hundreds of hoppers. Get ready for a sneak preview of what happened when Sony let a load of hoppers loose on the streets of Barcelona.

Visitors are invited to create their own hopper -- specifying eyes, nose, gaping mouth, even tattoos -- before giving it a name and entering their email address. As with all flash mobs, the time and place are being kept top secret at present; however, all participants will be informed of the exact time and place of the online invasion in which they can spot their own bouncing character.

Ericsson Globe

A video shot with Satio showing the chief hopper projection on the Ericsson Globe in Stockholm on the night of 20th of October 2009. 

Credits

The Hopper Invasion campaign was developed at Saatchi & Saatchi, London, by executive creative director Richard Copping and art director Eddie Wong.

Media was handled by MEC.

Filming was shot by Rockhard Films director Tony Petrossian via Play Films. Post production was done atBlackmagic Design, Singapore. Sound and music were produced at Song Zu, Singapore

Talk Talk:::Put-Pocketing

Londoners tend to expect the worst when they see somebody loitering near their bag, and usually they would be right to. But telecoms operator, Talk Talk, has launched a campaign employing ex-pickpockets to distribute cash to people in London without them even realising.

Certain factions, including those that have previously been pick-pocketed, have taken issue with the idea. But the campaign has been given the blessing of the Metropolitan police and each ‘put-pocket’ – as they are being called – carries ID, in case he is caught in the act, and is watched by a minder.

20 put-pockets roamed around the traditional pick-pocketing heartlands including Leicester Square, Oxford Circus and Covent Garden as well as on the tube network. Once they had found a ‘mark’, they would approach and slip a crisp £20 note onto their person, along with a branded Talk Talk card. The telecoms company plans to distribute over £100,000 in this way. Strategically placed signs, reading ‘Rejoice! Put-pockets operating in this area’, warn the public of the put-pockets presence.

A YouTube video showing the operation in action has turned into a very successful viral. The scheme has been in operation since July and so far none of the put-pockets have been rumbled.

http://www.youtube.com/user/talktalkvids

BRAND: Talk Talk

BRAND OWNER: Carphone Warehouse

CATEGORY: Telecoms/ Mobile

REGION: UK

DATE: Jul 2009 - Oct 2009

AGENCY: In House

MEDIA CHANNEL