30.4.10
Creative condom print ads
The best way to save your income
Don’t be stupid. Be safe
Don’t just think about it, use condom
Fits any Head
Tastes like real fruit
Developed by Draftfcb Kobza, Vienna.
Extremely promising hands
Grey G2/Group, Düsseldorf
Durex fathers day
Durex mouth
Fun now, kids later
This ad campaign for Tulipan Condoms won Silver in Press category at Cannes Lions 2007. The campaign was developed by Young & Rubicam, Buenos Aires.
Long-lasting pleasure
Created by TBWA Paris.
This is not a wonder-bra ad
By Young & Rubicam, Buenos Aires.
Any Place, Any Time
‘Exciting’ copy
Bampy road ahead
Protect yourself
well-rounded
When it takes longer time
Condom with climax delay. Olla Prolong.
Developed by Age. Comunicações, São Paulo.
22.4.10
First aid: it’s a matter of life and death
This campaign from St John Ambulance, a charity organization in U.K. dedicated to teaching people first aid so that everyone might be equipped with the knowledge to save a life, uses the images of fake dead persons. The emotively descriptive copy indicates that had someone associated with them known first aid, their life would have been saved.
As part of the campaign St John Ambulance has created an iPhone App that gives potentially life-saving advice.
Want to keep a clean butt?
Here is a print campaign for a product which might be beneficial for all gays who naturally want to maintain a clean butt. Fleet has just launched a new laxative-free product.
The campaign, developed by Euro RSCG, is metaphorical in style. We can say ass symbolism.
We can describe it as ass euphemism. The ads will reportedly run in Out magazine, as well as on popular gay and lesbian websites.
7.2.10
Viagra| Wood
5.2.10
Making glucose testing child’s play
Diabetes meters are generally functional rather than fun. This works fine for adult diabetics, but doesn’t make the testing process very engaging for children. By transforming a potentially harrowing experience into a fun one, Bayer eases a potential source of family tension. Partnering with an existing handheld gaming console makes it even easier to slot into people’s lives. It’s a winner for kids, parents and Bayer.
Parents of children with diabetes face a constant struggle to instil the habit of regular blood glucose testing that is critical for managing the disease. Monitoring diabetes requires a pin prick single drop of blood, which can cause a gallon of distress amongst children. Blood glucose monitors had traditionally been created with adults in mind, but pharmaceutical and health care company Bayer sought to address this with the launch of Didget – the first and only blood glucose meter for kids, which connects directly to Nintentdo DS and DS Lite gaming systems. |
18.11.09
Why does anybody buy condoms?
Manix|get closer| McCann Erickson België.
Billy Boy condoms|Fruit flavored condoms|Springer & Jacoby, Germany
Durex China: Enjoy moaning
8.11.09
Colgate: Don’t forget, Ice-cream
Don't forgetColgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo
Colgate: Don’t forget, Lollipop
Don't forgetColgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo
7.11.09
4.11.09
Pfizer|Revision to its 18-year-old oval logo
The "Pfizer oval" was introduced in 1991. Over time, a great deal of equity was built in that logo, and it is widely recognized around the world. But today, Pfizer is a different company. It's changed through global growth, numerous acquisitions, entry into new therapeutic areas, and development of life-changing medicines. The new logo keeps much of the existing equity, but with the brightened color, approachable typeface, and tilted oval it signals positive change and forward momentum and asks people to take a fresh look at Pfizer because it is not the same company it was in 1991.
In addition to an updated logo, their new visual system also helps to signify this shift. The new dotted display typeface, illustration style, and bright multi-color palette work to communicate their larger vision of advancing better health for all people around the world.
— From Siegel+Gale
The new logo features redrawn typography, a color gradient and a tilted oval.
Siegel+Gale presented various redesigns to Pfizer but ultimately the decision was made to not stray far from the existing logo.
The new logo is a great improvement on the old one. Instead of a semi serif, the new typography is a sans serif which makes it feel more contemporary. The italic "e" that adds a lot of softness to the mark. The "z" is a little wobbly on its diagonal line but it works. And, overall, I like that there is less contrast between the thick and the thins, so the logo will hold up better when sized down on the back of a medicine box. The gradient… I guess, why not. I'm not a fan, and as the 1-color logos above show, it's not necessary. I also like the tilted oval, it's less symmetric and adds a bit of movement.
New identity applications
Siegel+Gale has put together a kit that allows Pfizer to deploy a variety of looks and messages. The first element is a dot typeface used for display purposes; it's nothing too fancy, but in the context of Big Pharma it's pretty out there. Following the dot appliqué is a set of moody illustrations that are at once scientific and playful. Add in a vibrant color palette and you have a recipe for real potential as the applications below — which are proof-of-concept and not final executions — demonstrate. With a few more hours of development the two designs underneath and to the right (green and pink backgrounds) would make Lester Beall and Ladislav Sutnar proud. This is not an easy project and the result is as uplifting as Pfizer's magic blue pills.
22.10.09
Moms… you grill them and Bepanthen/ Bayer heals them
Conclusion thought:
Credits:
Advertising Agency: JWT Cairo, Egypt
Creative Director / Copywriter: Hesham Ellabban
Art Director / Illustrator: Asmaa Yehia
14.10.09
22.9.09
Whisper:::Period drama
‘That time of the month’ is one of its politer descriptions, but the onset of a woman’s period has neverbeen something for them to get excited about. Attempting to reverse this trend, Singapore-based hygiene brand, Whisper,
decided to try and improve women’s perception of their own menstrual cycle and in doing so build brand affinity.
Research conducted by global communications company, MS&L Singapore showed that only 22% of women were able to correctly identify the various stages of their own menstrual cycle. Not only was there a lack of understanding about the biological goings-on, a woman’s period was also seen as something of a taboo subject in Singapore.
To increase awareness, Whisper built a dedicated website, ‘Happy It’s Here’, that identified the various stages of the menstrual cycle and provides helpful tips and ideas of activities and exercises, such as kickboxing, that women can perform to help relieve their pent-up frustration. Visitors to the site are directed to aFacebook group where they can discuss why they are happy about the onset of their period as well as offer a sympathetic shoulder and encouragement to others.
The group currently has over 4074 members and is growing daily. Aiming to improve women’s perception of their periods is an ambitious campaign objective but if Whisper can pull it off, the public perception of its own brand will improve dramatically.
The Whisper “happy it’s here!” initiative aims to help young women embrace their womanhood by sharing the many positive secrets of the menstrual cycle and encouraging open conversations around it within a community of like-minded women.
Whisper is dedicated to creating happier periods for women. As the first to bring new and innovative feminine care products such as Ultrathin products and pads with wings, Whisper continues to play an integral part in the lives of women in Singapore and around the world.
Website:http://www.happyitshere.com.sg
Images above are from Happy it's here media and blogger reception
BRAND: Whisper
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