Moms… you grill them and Bepanthen/ Bayer heals them

” Heals their burns and your guilt, fast” Is a typical result when creative allowed expressing how they really feel about children.

It’s a big fall down made by JWT Cairo, Egypt and approved by Bepanthen/ Bayer.

Conclusion thought:

There is a thick line between Offensiveity / insensitivity and creativity


Credits: 
Advertising Agency: JWT Cairo, Egypt
Creative Director / Copywriter: Hesham Ellabban
Art Director / Illustrator: Asmaa Yehia