For advertising agencies may be the worst competition ever is emerging: The Clients...
Toyota just announced that they are launching two new marketing companies: one to "handle marketing within Japan" and another company to "carry out and assist global marketing." The new companies will "handle advertising, sales promotion and global marketing strategy" and "focus on marketing issues globally and help create a unified message." and bring in Toyota's more than $1 billion global advertising account in-house.
In addition, Hyundai also brought its advertising in-house ending its business with U.S. shop Goodby, Silverstein & Partners and transitioning creative duties to the agency called Innocean, owned and controlled by Hyundai's founding family.
There you have it! Another deadly threat for agencies.
Showing posts with label Marketing 3.0. Show all posts
Showing posts with label Marketing 3.0. Show all posts
2.8.09
FOX TV::: THE OBSERVER
To promote its new show Fringe, Fox Television is playing an interesting game with its viewers, likened to Where’s Waldo. A mysterious character from Fringe called The Observer is now appearing in a variety of live events on the channel and is meant to get people watching more of Fox’s programming – trying to spot him creeping around. At the live events, he’s on-camera but goes completely unmentioned by hosts and commentators. Pretty interesting idea
30.7.09
Rexona Men Energizing
What is Parkour? In a nutshell, parkour is the art of movement in which one overcomes the obstacles in his/her surroundings in the most quick, efficient and flowing way. It encompasses running, jumping, vaulting and climbing to overcome those obstacles. Parkour can be performed without special equipment, in any environment, both natural and man-made. It requires one to develop and utilize strength, balance, agility and fluidity, and apply them with prudence, awareness, control, and cool-headedness.
The word "Parkour" is a modification of the French phrase "parcours du combattant," roughly translated as "military obstacle course." At first glance parkour looks like an extreme sport, and it certainly has many of the same qualities of an extreme sport. However, it is considered by many practitioners (known as "traceurs") as more of an art and discipline. It has creative and aesthetic elements that allow for individual expression, and also promotes inner strength and personal growth.
It introduces us to complete freedom from restraining obstacles, and it is this freedom amidst the routine and regimentation of much of modern society that makes parkour very appealing. It is a method that's available to us at any time to deal with the obstructions facing us, both mental and physical. No obstacle, no barrier, no restraint can stop the traceur; they continue moving forward in spite of, and in harmony with these.
While parkour does allow for a great deal of originality, there is a certain methodology commonly used when practicing it. The traceur chooses his/her own path through the environment adapting to and using anything in this path to create unique and flowing movement. When many techniques or moves used to overcome obstacles are linked together in an efficient and continuous way, it is known as a "run." If you see someone that looks like they're running from the police, but there is no one in pursuit, it's probably parkour.
This idea of the chase captures the movement of parkour quite well. In fact, it is the form of movement that our ancient ancestors may have used to hunt for food, or escape from predators on the plains of Africa. There is certainly an instinctual quality to it. In adapting instantaneously to whatever comes forth without thinking about it, we naturally flow over and around all obstacles. In practicing parkour, we are reviving and honing that ancient instinct.
The attitude behind parkour also incorporates the mentality of a child at play. That boundless imagination and energy combined with a complete disregard for social precedents and expectations epitomizes the traceur. Others look at a rail or wall and see a restraint; we look at it and see a launch pad. And hey, let's not forget that we do this because it's fun! The world is our jungle gym, let's go play.
Beamvertising Parkour Rexona from Lumina Motion on Vimeo.
27.7.09
Royal Mail 'mail in the digital age'
The new work, which combines the use of 3D anaglyph film and 3D60 audio, focuses on the idea of direct marketing and digital elements coming together to create a third enhanced dimension.
This is shown through a DM teaser pack, which contains 3D glasses and a personalised URL that opens a microsite containing a 60-second video that can be viewed in 3D.
Viewers are reminded in the spot that they are experiencing the strengths of the combination of direct and digital media.
This is shown through a DM teaser pack, which contains 3D glasses and a personalised URL that opens a microsite containing a 60-second video that can be viewed in 3D.
Viewers are reminded in the spot that they are experiencing the strengths of the combination of direct and digital media.
Project nameMail in the Digital AgeBriefTo promote to advertisers the benefits of using direct mail and digital togetherExposureDirect mail to 3,000 top advertisers and their agencies
Agency:
Proximity London
21.7.09
Tampon “drop” stunt
Libresse Tampons shower Dutch beaches in little pink parachutes
Brand: Libresse Tampons
Geography: Holland , June 2009
Objective: to remind all females on the beach that their best bikini friend is the good old fashioned tampon
Insight: The idea came from recent research that showed only one in seven women actually go to the beach when aunt Flo is visiting. Libresse wanted to remind girls of the practical side effects of tampon wearing, like the ability to take a swim. Dear Libresse, that's not actually why we avoid the beach during the moon-phase, but I'll give you ten points for effort
Action: Over 3,000 little pink parachutes with "emergency supplies" were air dropped down on the beaches, and women scrambled to get their cute free samples
Results: all targets were reported “Direct Hit”
Traffic Light Dance Off.
Streets attacked by Red, Green, Yellow dancers to promote a dance festival.
The festival is Woking Contemporary Dance Festival and the dance is called Traffic Light Dance Off.
Client:http://www.wokingdancefestival.co.uk
Agency:Lethal Design + Branding
Samsung Jet phone
July 17, 2009
Live 'flash' event in the heart of London with a flying spaceship and bungee jumping elephants.
15.7.09
Ultimate brand experience
Doods who planned and created the following” ultimate brand experience/ engagement” without doubt dripping with enthusiasm for all things digital -they love it and they live it
10.7.09
THE UK'S TOP MARKETING WEBLOGS
For those who may be interested, this chart is based on the AdAge Power 150,
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Stretching 60 metres across and featuring blue halo lighting, sculptured front-lit lettering 2.5 metres tall and a variety of 2D cut-out cha... -
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