Libresse Tampons shower Dutch beaches in little pink parachutes
Brand: Libresse Tampons
Geography: Holland , June 2009
Objective: to remind all females on the beach that their best bikini friend is the good old fashioned tampon
Insight: The idea came from recent research that showed only one in seven women actually go to the beach when aunt Flo is visiting. Libresse wanted to remind girls of the practical side effects of tampon wearing, like the ability to take a swim. Dear Libresse, that's not actually why we avoid the beach during the moon-phase, but I'll give you ten points for effort
Action: Over 3,000 little pink parachutes with "emergency supplies" were air dropped down on the beaches, and women scrambled to get their cute free samples
Results: all targets were reported “Direct Hit”
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