Agency: FCB Chicago
Client: Illinois Council Against Handgun Violence
Country: United States
For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law.
FCB Chicago needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole. There has been so much gun violence in America that if it was all captured in a book, it would probably stop a bullet. Introducing The Gun Violence History Book.
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