Dubai Lynx 2010|

   
A total of 1364 entries from 16 countries have been submitted to this year’s Dubai International Advertising Festival, which kicks-off on Sunday. Dubai Lynx is the largest awards show celebrating creative excellence in MENA’s advertising and communications industry and the Festival will be attended by over 1000 delegates this year.

Entries have been submitted in 10 categories: TV/Cinema (159 entries), Print (300), Outdoor (233), Direct & Sales Promotion (94), Media (230), Radio (50), Interactive (83), Integrated (39), and the new TV/Cinema Craft (35) and Print Craft (141) categories. The entries will be judged by top international industry experts who will convene in Dubai at the weekend.

The top country participating is the UAE with 847 entries, followed by Lebanon with 142, Egypt on 124 entries, Saudi Arabia with 66 and Kuwait with 57.

“Honouring the best work and providing inspiration and motivation is paramount to agencies and their clients, especially during such an economic downturn. Despite an inevitable drop in the overall number of entries, we are delighted to still see growth in the Media category, a good start to the new Craft categories as well as a record number of attendees at the Festival,” said Philip Thomas, CEO of Cannes Lions, organisers of the event. “Dubai Lynx continues to be the largest awards in the region, the most sought after trophy to win and the premier industry event to attend.”

The winners will be announced and honoured during the Dubai Lynx awards ceremony and dinner held during the evening of Wednesday 17 March at The Palladium in Dubai, attended by 1,300 industry peers.
Other awards to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year and the new Network of the Year. Saudi Telecom Company will be honoured with the 2010 Advertiser of the Year and Ramzi Raad, Chairman & CEO of TBWA\RAAD Middle East, will be presented with the prestigious 2010 Dubai Lynx Advertising Person of the Year Award.

To attend the Dubai International Advertising Festival or the Dubai Lynx awards ceremony and dinner, please register online at www.dubailynx.com. 

Logorama

Oscars Best Animated Short Film -- a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not only a clever idea that brings to life some of the most ubiquitous marks of our time, but one that manages to exploit the meaning and conceptions we have of those marks and the brands behind them — 

GEMAS Effie Mena Awards 2009

The GEMAS Effie Mena Awards 2009 made their debut at a glittering gala presentation ceremony in Dubai on 5th November marking a major milestone in the history of the region’s marketing sector. The red carpet event attracted more then 500 marketing professionals from across the region who gathered to celebrate and applaud the most effective communications campaigns launched during the past 18 months. There were some surprises, a few disappointments but a general consensus that the 2009 judging panel had elected worthy winners from the 68 campaigns shortlisted from the 200 plus original entries. Mohammed Sulaiman Al Fara (pictured), GM corporate communications, STC was named The GEMAS Marketer of the Year; AC Delco collected the Grand Prix for its Yes campaign for which it also scooped the Gold Award in the automotive category. Etihad Airways was awarded a Grand Prix special commendation for its Etihad marries India to the world campaign having won the gold in the travel, tourism and hospitality category. A full report follow in GMR December issue. For now, here's the brief list of winners: GRAND PRIX: ACDelco, The YES Campaign - Memac Ogilvy Judges' Special Commendation: Etihad, Etihad marries India to the World - OMD NON-FOOD FMCG: GOLD - Pond's, The Launch of Pond's in GCC - Memac Ogilvy SILVER - Band Aid, Cover theones you love - JWT BRONZE - Carefree, Carefree ME Launch - Lowe MENA         FOOD & BEVERAGES GOLD - Coca Cola, African Cup of Nations campaign - Fortune Promoseven SILVER - Kellogs Special K, Special K Drop a jeans size - Leo Burnett Dubai & OMD Dubai BRONZE - Doritos, Guess the mystery flavour - OMD BRONZE - Kraft Cheddar Cheese, Winning the battle of sexes - JWT         BEST NEW PRODUCT LAUNCH GOLD - Pond's, The Launch of Pond's in GCC - Memac Ogilvy SILVER - Le Mall, Le mall Launch - JWT         BEST USE OF CSR SILVER - Masafi, Masafi Corporate recycling initiative  SILVER - Oasis, Oasis - Water for Africa - Leo Burnett Dubai BRONZE - General Motors, Buckle Up Child Seat Safety         BANKING/FINANCE GOLD - MashreqBank, Get the Message, Wunderman         BEST YOUTH MARKETING CAMPAIGN GOLD - Aveo, Aveo Totally Street    SILVER - Doritos, Guess the mystery flavour, OMD BRONZE - Clean N Clear (Johnson & Johnson), Clean n clear, PromaxPR            AUTOMOTIVE GOLD - ACDelco, The YES Campaign, Memac Ogilvy SILVER - Aveo, Aveo Totally Street BRONZE - Ford Fiesta, Ford Fiesta Launch, Team Y&R            TRAVEL, TOURISM & HOSPITALITY GOLD - Etihad, Etihad marries India to the World, OMD BRONZE - Bahrain City Centre, A Groundbreaking Mall Experience, JWT Bahrain         MEDIA/INTERNET/CONTENT PROVIDER GOLD - ZEE Aflam, ZEE Aflam launch, Universal Media & Lowe MENA         REAL ESTATE BRONZE - Bahrain City Centre, A Groundbreaking Mall Experience

Cresta Awards 2009

Winners of the Cresta Awards for 2009 are available online, providing an interactive exhibition of creative work from around the world. The awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association. The 17th annual competition provided honours for 65 winners from 19 countries, with Grand Prix awards going to Euro RSCG, Singapore, Farfar Stockholm, HEIMAT, Berlin, Leo Burnett, Lisbon and Publicis Conseil, Paris. The 2009 Ceremony was launched online as an electronic event on Monday 26 October, at ads online at Cresta, allowing winners from all parts of the world to take part in the awards presentation.

Press

Grand Prix went to Nikon’s “Faces” campaign, by Euro RSCG, Singapore
Leica “Wide angle lens – Photographer”, Austria
Opti Parquetcare/Henkel “Reflecting Parquet”, Austria
Jin Si Ping “cure for Parkinsonism”, China
Stihl “Hedges”, France
Rowenta RO4541 Silence Force “Duck”, Germany
Audi A6 Security “Bulletproof”, Germany
IKEA Austria “Sale”, Germany
IKEA Austria “Delivery Service”, Germany
Sony Ericsson “Sound Proof City”, Germany
Olympus “Zoom”, Germany
Air France “Double Life”, Spain
Museum of Childhood “Memory Back Guarantee”, “Inner Child’, “Playing”, UK

Posters

Orange “Music Max”, France
Vitakraft “Powerbird”, Germany
Comedy Central “We take it serious”, Germany
ISHR (International Society For Human Rights) “Ahmadinejad / Raul Castro”, Germany
Black & Decker Hammerdrill KD990 “Power Drill Campaign”, Germany
Sony Ericsson “Sound Proof City”, Germany
ZDF “Interruptus”, Germany
McDonald’s “Freshness Box Salad”, Germany
Tryvann Winter Park “The Snowing Billboard”, Norway
Strepsils “Mouth Athlete, Mouth Parade, Mouth Child”, Spain
3M Automotive Window Films “Shadows”, United Arab Emirates

TV/Cinema/Digital

Grand Prix went to Orange’s “Rewind City”, by Publicis Conseil, Paris
National Museum “Munich”, Czech Republic
Fazer Leipomot Reilu Bread “1/3 True love, 2/3 Make-up, 3/3 Tie”, Finland
CANAL+ “CANAL+ Cinema”, France
Volvo BLIS “Slap”, Germany
HORNBACH DIY / Home Improvement Stores “IMAGINATION“, Germany
HORNBACH DIY / Home Improvement Stores “SoundsCampaign – Bath/ Stairway/Nursery”, Germany
Audi A4 Exclusive Line “Robbery”, Germany
Audi quattro “Urban Carving”, Germany
Beate Uhse TV “Inkblot Test”, Germany
UHU super glue “The first one-second-commercials for super glue”, Germany
Opel/ Vauxhall – Zafira and Meriva “Adjustable World”, Germany
Marie Curie Actions “Chemical Party”, Germany
MINI “Have you seen that?”, Germany
PM’s Office Hungary – Campaign for Disabled People “Job interview”, Hungary
Pert Plus “Stop the Suffering”, Lebanon
Norwegian Association of the Blind “Don’t disturb the ones working”, Norway
Amnesty International “Everybody against everybody“, Portugal
MTV/Aids Awareness “Chewing Gum”, United Arab Emirates
Verizon “Deadzones”, USA

Radio

Muenchner Ticketcenter “27″, Germany
MORTEIN DOOM “SLOW DEATH”, Kenya

Interactive

Grand Prix went to Nokia Eseries “The Unloader“, by Farfar, Stockholm
Clear Channel Finland “Follow Me Project Helsinki”, Finland
Levi’s 501® “Live Unbuttoned”, France
Schirn Kunsthalle Frankfurt: “Exhibition: Playing the City”, Germany
Björn Borg Fashions “In Action Screensaver”, Sweden
British Gas “Generation Green”, UK

Ambient Media

Grand Prix went to Pampero Rum “World’s first ephemeral museum“, by Leo Burnett Lisboa.
IKEA Austria “The first IKEA cinema catalogue”, Germany
Fiftyfifty (magazine for homeless people) “Transparent Man”, Germany
Amnesty International Promotion against human trafficking “Amnesty promotion: woman in a suitcase”, Germany
The Asahi Shimbun Company “The Asahi Newspaper Moves”, Japan
Portuguese Red Cross “Hope Store”, Portugal
Norwegian.se Airlines “Snow Stamp”, Sweden

Integrated Campaign

Grand Prix went to Hornbach DIY The House of Imagination, by Heimat, Berlin
T-Mobile Image Campaign “MESSAGES”, Slovakia
American Legacy Foundation “Sunny Side of Truth”, USA
AOK Health Insurance Fund “An Apple a Day Calendar”, Germany
Wüsthof knives “Onion calendar”, Germany

GEMAS effie MENA Awards 2009 shortlist

Non-Food FMCG Sensodyne Pronamel (GSK): Mumpowerment Sunsilk (Unilever): Sunsilk Day Clorox: Green Works Pond's (Unilever): The launch of Pond's in GCC Nivea (Beiersdorf): Beauty is Nivea Pronamel for Children (GSK): Consumer Testimonials Carefree (Johnson & Johnson): Carefree ME launch Corega (GSK): Consumer Testimonials Pantene (P&G): Credentialing Marketing Campaign Clorox: Clorox Health & Wellness Campaign Development Parachute (Marico): Effective Differentiation Band Aid (Johnson & Johnson): Cover the ones you love Food & Beverages FMCG Doritos (SSFL): Guess the Mystery Flavour Coca-Cola: African Cup of Nations Kraft Cheddar Cheese (Kraft Foods): Winning the battle of the sexes Oasis (NFPC Oasis): Water for Africa Special K (Kellogg's): Drop of Jeans Size Galaxy (Mars Inc): Fall in Love Again Special K (Kellogg's): Red Dress Competition Galaxy (Mars Inc): New Shape Maxwell House Trio (Kraft Foods): Maxwell Trio Time Office Party Masafi: Fruitherapy Best New Product Launch Gillette Vector Plus (P&G): Airforce Academy Pond's (Unilever): The launch of Pond's in GCC Illume energy efficient bulbs (Ecobility): Make the Switch Zee Aflam: Zee Aflam launch Persil (Henkel): creating a new laundry category Doritos (SSFL): Guess the mystery flavour Sensodyne (GSK): Mumpowerment Le Mall (Acres Devt Holding): Le Mall launch Emirates NBD: 0% Installment Plan Best Use of CSR Oasis (NFPC Oasis): Water for Africa Masafi: Corporate Recycling Initiative P&G: Create Heroes Project Launch GM: Buckle up Child Seat Safety Illume energy efficient bulbs (Ecobility): Make the Switch MAF Properties: Make a Difference this Ramadan Banking/Finance RAK Bank: RAKMAN Mashreq Bank: Mashreq Corporate Insurance Federation of Egypt: Awareness campaign Noor Islamic Bank: launch campaign Mashreq Bank: Get the Message Mashreq Bank: Etisalat Mashreq Credit Card Best Youth Marketing Campaign Aveo (GM): Totally Street MBC: Movies in Motion Mars Ice Cream (Mars Inc): Funk up Your Price Doritos (SSFL): Guess the Mystery Flavour Clean N Clear (Johnson & Johnson): Touch 10 KitKat (Nestle): The Kit Kat Chunky Boys Microsoft Gulf: Imagine Cup Automotive  Alhamrani United Co.: Alhamrani After Sales ACDelco (GM): The YES Campaign Ford Fiesta (Ford Motor Co): Ford Fiesta Launch Cadillac (GM): Cadillac CTS Aveo (GM):  Totally Street Volkswagen: Integrated Campaign for Launch Travel, Tourism & Hospitality Bahrain City Centre (MAF Properties): A Groundbreaking Mall Experience WOMAD Abu Dhabi (ADACH): Bringing the people of Abu Dhabi together Emirates T3 (Emirates Airline): A Destination in Itself Etihad: Etihad Marries India to the world Al Qasba (Al Qasba Devt Authority): Welcome Back Visitors Media/Internet/Content Provider The Economist: Join the Global Conversation - UAE Noor Islamic Bank: Launch Campaign Zee Aflam: Zee Aflam channel launch Telecommunications Saudi Telecom Co: New Day, New Dawn Real Estate ETA Star Property Developers: Developer of the Year Bahrain City Centre (MAF Properties): A Groundbreaking Mall Experience Electronics/Computers HP: HP Dr. Printer

Cannes Lions speaks out…finally

Statement From Cannes Lions On 'Scam' Entries

14 October 2009

Following detailed consultation and discussion with industry leaders, the Cannes Lions International Advertising Festival wishes to make clear its policy on entries into its Festivals which breach the rules.

There are many definitions of “scam”, and the issue is rarely black and white. As such, we want to develop a policy that is not only workable but also enforceable.

The role of Cannes Lions and its associated Festivals (Eurobest, Dubai Lynx and Spikes Asia) is to set the benchmark for creativity in communications, to celebrate creativity and to reward the industry for outstanding creative work.

Our role is not to come between the client and the agency; it is not to have a negative material effect on agency business; and it is not to penalise individuals from an agency who have not had any association with the work in question. 

Our key rules in this regard are simple: “Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement. All entries must have been made within the context of a normal paying contract with a client. That client must have paid for all, or the majority of, the media costs.”

It is our policy that when a piece of work comes into question, we request clarification or further information according to the complaint raised. If it is not forthcoming or not adequate, we withdraw the award. 

In future we will continue to withdraw awards that do not meet our entry criteria and announce that we have done so. 

Our entry criteria include: 

- Submitting full client details (including name, position and full contact details)
- A senior officer (CD, CEO or Chairman) from the entrant company must authorise the entry 

Our checks include: 

- That the client is legitimate and that the product corresponds with their portfolio
- Judges are offered the opportunity to raise queries with the organisers and information is gathered accordingly throughout the judging (media schedules, client authorisation, etc.) 

We believe that banning agencies from entering on a wholesale basis is unfair on blameless individuals. There are many people who work in agencies who may not be involved with an erroneous entry and therefore should not be penalised. Our policy will be to ban the individuals named on the credit list if a scam is discovered. 

The length and nature of the ban will be decided based on the seriousness of the case involved. We take the view that not all issues are the same and each case should be dealt with on its own merits. 

In summary, the key issues which will guide us through this process are: 

1) Was the work approved and paid for by the client and was it run using media space paid for by the client? 
2) If an entry fails to meet this or other entry criteria, we will withdraw the award and make an appropriate announcement. 
3) If we deem it is required, we will ban the individuals involved from entering our awards for a specific period of time which will be decided at that time. 

- Ends -

For further information, please contact:
Amanda Benfell, PR & Press Manager 
Cannes Lions International Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040; Fax: +44-20-7728 4044; 
E-mail: amandab@canneslions.com

Arabia Decade Awards|10 Years in Advertising and Marketing

So, we are coming to the end of the first decade of the new millenium, It has been a rollercoaster for our industry, the expansion of media types changing the way we think about planning and creative work forever.

To mark the passing of the event I would like to call for nominations for the 'Arabia Decade Awards' 

The categories are as follows, campaigns must have run between 2000 and now:

• Best Arab TV ad
• Best Arab Print ad
• Best Arab Online content (not website)
• Best Arab Website
• Best Arab Thought in a Campaign
• Best Arab PR campaign
• Best Arab Account Person
• Best Arab Planner
• Best Arab Creatives
• Best Arab Ad/Mkt/PR book
• Worst Arab Ad
• Best Arab Agency
• Worst Arab Agency (please include a brief reason so I can exclude unconstructive votes)

Please reply or send your nominations to me: ayman[dot]sarhan[at]gmail[dot]com

Roygalan / Roy award show - Winners announcement 2009.

....and the winners are.

BÄSTA REKLAMFILM /GULD - Best commercial, Gold

Systembolaget - Teenage Drinking (swe) - (2009) :45 (Sweden)

a.k.a Tonårsfesten by Esteban.

BÄSTA REKLAMFILM /SILVER - Best commercial / Silver

Telenor - Japan (swe) - (2009) :45 (Sweden)

By Camp David Film

BÄSTA REKLAMFILM/ SILVER - Best commercial / Silver

Radiotjänst - Mataffaffären / Supermarket - (2009) :55 (Sweden)

by Mister Krister AB

Best Director: Jesper Kouthoofd for films like Försvarsmakten “Teaser”, SJ “Resan mot ett bättre SJ”, and IKEA “Drömkök”.

SJ / Statens Järnvägar - Travel toward a better SJ - (2009) :50 (Sweden)

BÄSTA REKLAMFILMSFOTOGRAF / BEST DOP & BÄSTA ANIMATION OCH SPECIALEFFEKT / Best Special effects

PHILIPS CINEMA 21:9 - Carousel - (2009) 2:20 (The Netherlands)

Fredrik Bäckar & REDRUM för Philips ”Carousel”

BÄSTA ALTERNATIVA MEDIAPRODUKTION
Palladium för ”Mao-glasögon” Forum för levande historia

Dinner with Pol Pot / Middag med Pol Pot - (2009) 2:12 (Sweden)

FOLKETS PRIS ”Hålla käften” för Friends av Camp David - Voted best by the people.

Friends - Hålla Käften - (2009) :70 (Sweden)