GEMAS effie MENA Awards 2009 shortlist

Non-Food FMCG Sensodyne Pronamel (GSK): Mumpowerment Sunsilk (Unilever): Sunsilk Day Clorox: Green Works Pond's (Unilever): The launch of Pond's in GCC Nivea (Beiersdorf): Beauty is Nivea Pronamel for Children (GSK): Consumer Testimonials Carefree (Johnson & Johnson): Carefree ME launch Corega (GSK): Consumer Testimonials Pantene (P&G): Credentialing Marketing Campaign Clorox: Clorox Health & Wellness Campaign Development Parachute (Marico): Effective Differentiation Band Aid (Johnson & Johnson): Cover the ones you love Food & Beverages FMCG Doritos (SSFL): Guess the Mystery Flavour Coca-Cola: African Cup of Nations Kraft Cheddar Cheese (Kraft Foods): Winning the battle of the sexes Oasis (NFPC Oasis): Water for Africa Special K (Kellogg's): Drop of Jeans Size Galaxy (Mars Inc): Fall in Love Again Special K (Kellogg's): Red Dress Competition Galaxy (Mars Inc): New Shape Maxwell House Trio (Kraft Foods): Maxwell Trio Time Office Party Masafi: Fruitherapy Best New Product Launch Gillette Vector Plus (P&G): Airforce Academy Pond's (Unilever): The launch of Pond's in GCC Illume energy efficient bulbs (Ecobility): Make the Switch Zee Aflam: Zee Aflam launch Persil (Henkel): creating a new laundry category Doritos (SSFL): Guess the mystery flavour Sensodyne (GSK): Mumpowerment Le Mall (Acres Devt Holding): Le Mall launch Emirates NBD: 0% Installment Plan Best Use of CSR Oasis (NFPC Oasis): Water for Africa Masafi: Corporate Recycling Initiative P&G: Create Heroes Project Launch GM: Buckle up Child Seat Safety Illume energy efficient bulbs (Ecobility): Make the Switch MAF Properties: Make a Difference this Ramadan Banking/Finance RAK Bank: RAKMAN Mashreq Bank: Mashreq Corporate Insurance Federation of Egypt: Awareness campaign Noor Islamic Bank: launch campaign Mashreq Bank: Get the Message Mashreq Bank: Etisalat Mashreq Credit Card Best Youth Marketing Campaign Aveo (GM): Totally Street MBC: Movies in Motion Mars Ice Cream (Mars Inc): Funk up Your Price Doritos (SSFL): Guess the Mystery Flavour Clean N Clear (Johnson & Johnson): Touch 10 KitKat (Nestle): The Kit Kat Chunky Boys Microsoft Gulf: Imagine Cup Automotive  Alhamrani United Co.: Alhamrani After Sales ACDelco (GM): The YES Campaign Ford Fiesta (Ford Motor Co): Ford Fiesta Launch Cadillac (GM): Cadillac CTS Aveo (GM):  Totally Street Volkswagen: Integrated Campaign for Launch Travel, Tourism & Hospitality Bahrain City Centre (MAF Properties): A Groundbreaking Mall Experience WOMAD Abu Dhabi (ADACH): Bringing the people of Abu Dhabi together Emirates T3 (Emirates Airline): A Destination in Itself Etihad: Etihad Marries India to the world Al Qasba (Al Qasba Devt Authority): Welcome Back Visitors Media/Internet/Content Provider The Economist: Join the Global Conversation - UAE Noor Islamic Bank: Launch Campaign Zee Aflam: Zee Aflam channel launch Telecommunications Saudi Telecom Co: New Day, New Dawn Real Estate ETA Star Property Developers: Developer of the Year Bahrain City Centre (MAF Properties): A Groundbreaking Mall Experience Electronics/Computers HP: HP Dr. Printer