What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence—with snazzy little motion graphics to help you along.
7 Skills for a Post-Pandemic Marketer
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Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show...
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Richard Jeans, Philip Kitchen and Gary Howells report on research which shows the stress and complexities facing business-to-business mar...
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