Saudi Airlines Welcome to your world

With any product, branding and building influence is a key component for the 
development of airlines – especially in today’s competitive world with new lowcost carrier entrants. When combined with the pressures of the rising costs of 
operating an airline and increasingly lower consumer price expectations, the 
market is ultracompetitive. Airlines are awakening to the need to build their 
brands to maintain and shape their market position, which can create loyalty 
beyond price.


Is this great ad by @Saudi_Airlines will wash away hundred of stories about corruption and help in rectifying a bad image of the most used domestic airline in Saudi?

An airline brand is essentially the sum of the experiences that passengers have when they fly with that carrier


This ad -at least- was not horse driving although it appears in a scene or two however the ad and treatment presented a story i hope the brand can meet and deliver.

Building brand value and influence in the airline industry means constructing 

communities around the product, the service and the experiences that lead to a 

strong, trusted relationship. This includes much more creative, and often less expensive, methods to further shared interests and drive innovation.