30.5.10

Utah Department of Public Safety| Motorcycle Safety Campaign



Utah Department of Public Safety: Motorcycle Safety Campaign, Bumps
Bikers make lousy speed bumps.
Drive aware.



Utah Department of Public Safety: Motorcycle Safety Campaign, Heads
Headlights can be replaced.
Heads can't.
Ride aware.



Utah Department of Public Safety: Motorcycle Safety Campaign, Bones
Cars have bumpers.
Bikers have bones.
Ride aware.




Utah Department of Public Safety: Motorcycle Safety Campaign, Bug
To cars and trucks you're the bug.
Ride aware.





Utah Department of Public Safety: Motorcycle Safety Campaign, Wind
Wind feels great in your face.
Bumpers, less so.
Ride aware.







Utah Department of Public Safety: Motorcycle Safety Campaign, Not crazy
It's "born to be wild", not crazy.
Ride aware.


Utah Department of Public Safety: Motorcycle Safety Campaign, Road rash
Road rash is a preventable disease.  
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010
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