According to Warsaw ad agency Change Integrated, the only way to get men interested in breast cancer awareness is to treat them like a child. A horny child. To do this, they recently replaced one of the models in the adult section a popular Polish website with "Edyta." The agency claims Edyta "trained" almost 175,000 men in a single week on how to examine their partner's boobies, and that these wank sessions counted as substitutes for "offline" training. Now that's funny. Go here (nsfw, obvs.) if you want to try it/jerk off.You can try it here. (Press the right button to enter.)
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafał Górski
Art Director: Sunil Nair
Copywriter: Krzysztof Nienałtowski
Designer: Adam Smereczyński
Flash developer: Konrad Grzegorzewicz
Technical director: Maciel Topolski
Photographer: Rafał Rebowski
Editing: Iza Koniarz
Producer: Magda Gierej
Account executives: Basia Grabiwoda, Adam Sosnowski, Marcin Kozłowski
Published: March 2010
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafał Górski
Art Director: Sunil Nair
Copywriter: Krzysztof Nienałtowski
Designer: Adam Smereczyński
Flash developer: Konrad Grzegorzewicz
Technical director: Maciel Topolski
Photographer: Rafał Rebowski
Editing: Iza Koniarz
Producer: Magda Gierej
Account executives: Basia Grabiwoda, Adam Sosnowski, Marcin Kozłowski
Published: March 2010
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