After having invited people to BE STUPID, Diesel has launched a new slogan in the way to summer: "Sex sells, we sell unfortunetely jeans".
Its agency Piano B and Diesel have invaded streets once again, as they did in February during the last Music Festival in San Remo.
And what a better day than 1st April to communicate artistically on the selling power of sex in Milano.
On Thursday 1st April, a group of 12 dancers (both 6 boys and girls) have organized a short dancing show around 11 am, just in front of the Temple of Dance, La Scala di Milano.
A very surprising event, during which male dancers wore a huge gadget on their sex, what seems to have caught the attention of the audience !
Around this event, the brand also wanted to announce a free distribution in its Italian outlets of sexy gadgets: from X-ray glasses to look people naked to a gadget to make bigger your balls !
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