- You’re at a party and see a beautiful woman. You walk up to her and say, “I’m great in bed.” That’s Direct Marketing.
- You’re at a party and see a beautiful woman. You ask your friend to walk up to her and say, “See that guy over there? He’s great in bed.” That’s Advertising
- You’re at a party and see a beautiful woman. You get her phone number from someone. The next day you call and say, “I’m great in bed.” That’s Telemarketing.
- You’re at a party and see a beautiful woman. You comb your hair, straighten your tie, then ask if she’d like drink. You chat and joke with her throughout the evening, offer her a ride home, walk her to her door, then say, “By the way, I’m great in bed.” That’s Public Relations.
- You’re at a party and see a beautiful woman. She walks up to you and says, “I know you. You’re the one who’s great in bed.” That’s Brand Recognition.
12.2.10
How to explain what you do for a living
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