The Axe EffectAdvertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Directors: Sigal Abudi, Nir Levi
Art Director: Guy Laufer
Producers: Guy Laufer, Maya Kushnir
Graphic Designer: Eli Azarzar
Photography: Photo Azi
Published: December 2009
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