Marketing 3.0.: Sep 11, 2009

11.9.09

Head & Shoulders “THE COOL ZONE” Brand activation, Jeddah

Brand: Head & Shoulders
Brand Owner: P&G.
Category: Health and Beauty.
(BTL ) strategy, event planning & fulfillment:Brand Commandos.
Region: KSA, Jeddah.
Date: 12.8.2009.
Objective: P&G aim was to build strong brand awareness and encourage consumer trial initiatives.
Solution: Brand Commandos helped P&G distribute sample kits and establish a strong presence among Jeddah community.
Results: 4000 sample distribution.